An Intensive 5-day Training Course
Marketing Strategies and Planning
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We provide a wider range of training options. Tailored and customized, we can deliver your organization’s training needs anytime, anywhere.
We currently have no scheduled session for this Course. If you are interested in running this course, please contact our Training Department at info@petroknowledge.com
Why Choose this Training Course?
Operating a successful business requires ongoing assessments of how marketing resources are allocated relative to meeting the company's financial goals. The most wonderful and beneficial products in the world won't mean a thing in regards to your company’s financial bottom line if nobody knows about them. For this reason, acquiring professional-level marketing skills are a must when it comes to helping your business live up to its full potential. Marketing strategies and planning help translate financial goals into action steps to drive demand for a company's products or services.
The strategic planning process assesses the internal and external environments in which your business operates. It focuses on identifying a business' strategic or core competency relative to market opportunities. An organisation’s marketing strategy lays the foundation for building an effective marketing plan. This course is designed to give participants a deep dive into core marketing strategies, best practices, and planning principles such as customer and competitor analysis, value pricing, relationship management, brand management, and social media marketing.
This course will highlight skills to:
- Analyze existing product and markets in terms of the ability to gain market share, grow revenue and, sustain or grow profitability
- Establish metrics for the measurement of marketing programme effectiveness
- Oversee the company marketing function to identify new customers for products and services
- Establish short and long-range marketing plans, objectives, and operating procedures
- Explore new ways to identify and engage new customers using social media platforms
What are the Goals?
At the end of this course, you will learn to:
- Develop a marketing strategy for your company to meet agreed marketing objectives
- Plan, budget and implement effective marketing initiatives
- Build trust, communicate effectively, and collaborate with other stakeholders
- Develop effective marketing communication programmes
- Conduct periodic analysis of marketing efforts, effectiveness and ROI
- Analyze market trends and recommend changes to marketing and business development strategies
Who is this Training Course for?
This course is for anyone who desires to expand their expertise in marketing best practices, policies and procedures. Delegates do not require any previous marketing experience to benefit from this training course. This course is suitable to a wide range of professionals, but will greatly benefit:
- Marketing professionals
- Public Relations practitioners
- Marketing managers
- Sales managers
- Brand managers
- Business owners
How will this Training Course be Presented?
This training course encourages delegate participation through a combination of lectures, group discussion, practical exercises, case studies, video clips, and breakout sessions designed to reinforce new skills.
Daily Agenda
Day One: Communication Strategies to Improve Marketing Effectiveness
- Time-proven marketing principles and persuasion techniques
- Written communication best practices
- Direct Marketing: Telephone and email marketing
- Public speaking and presentation skills development
- Interpreting nonverbal communication
- Aligning your marketing message to your customer’s “buying style”
Day Two: Competitive Marketing Planning Best Practices
- Tactical versus Strategic Marketing Plans
- Customer segmentation analysis
- Brand positioning and strategic marketing planning
- Business promotion and event planning
- Developing Marketing Key Performance Indicators
- Aligning your marketing mix elements with organisational goals
Day Three: Driving the Total Customer Marketing Experience
- Identifying internal and external customer expectations
- Customer Lifetime Value
- Going the Extra Mile to exceed customer expectations
- Designing a customer-centric digital marketing strategy
- Customer feedback: Marketing to the voice of the customer
- Customer service recovery best practices
Day Four: Digital and Social Media Marketing Planning
- Harnessing the power of your social media marketing plan
- Implementing online marketing best practices
- Initiating a social media engagement plan
- Search Engine Optimisation strategies
- Facebook and Twitter marketing campaigns
- Online reputation management
Day Five: Creating an Effective Business Marketing Plan
- Utilizing SWOT to prepare a company’s “situation analysis”
- Customer profiling: Identifying your target audience
- Sitting SMART marketing objectives
- Developing marketing communications and tactics
- Establishing a marketing budget plan
- Implementing the marketing plan throughout the organisation
Certificate
- On successful completion of this Training Course / Online Training Course, a PetroKnowledge Certificate / E-Certificate will be awarded to the delegates.
In Association With
Our collaboration with GLOMACS aims to provide the best training services and benefits for our valued clients
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Frequently Asked Questions
- To register online through our website, please click “Enroll Now” on the course page, complete and submit the form. A confirmation e-mail and instructions will be sent to the participant’s e-mail.
- You may also get in touch with our Registration Team on
+971 50 981 7386 | +971 2 557 7389 or send an email to reg@petroknowledge.com
- Payments can be made in USD or UAE local currency AED (Arab Emirates Dirhams) either by Bank Transfer or by Credit Card. Our Bank Account details will be provided on the invoice.
- Course fees are payable upon booking unless a valid, authorized Purchase Order is provided and accepted.
- Invoices will be sent via email/courier to the ID/name and address provided.
- The course fee shall be settled prior to course start date. Corporate payments with existing payment policy shall be relayed to us in advance.
Upon successful registration online, enrolment on the respective training course will be confirmed by Registration Team by e-mail along with the invoice and joining instruction.
For corporate fees and group registration, please send your query to info@petroknowledge.com.
