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Petroknowledge

An Intensive 5 Day Training Course

Supply Market Analysis

Increase Savings through Efficient Sourcing,
Risk Mitigation & Contract Compliance

Print this Course

Code Date Venue Fee($)
MM102 27 - 31 Oct 2019 Dubai - UAE 4,950

*All fees are exclusive of VAT


Why Choose this Training Course?

This highly-interactive training course will give you the supply market analysis tools, resources and best practices you require to understand the marketplace in which suppliers conduct their business. A supply market analysis study provides insights about your supplier’s industry.

The analysis enables organisations to develop a detailed understanding of key trends, major players, and overall market dynamics that could influence the development of the commodity strategy e.g. route to market, letting strategy. Supply Market Analysis gives an organisation a competitive advantage in the marketplace and significantly reduces overall procurement costs.

This training course will feature:


Training Objectives

What are the Goals?

At the end of this training course, you will learn to:

  • Identify ways to manipulate markets to deliver significant cost, value and risk improvement
  • Use market knowledge to extract additional value from deals
  • Build an understanding of market economics and market drivers
  • Use market knowledge to boost confidence when discussing procurement with suppliers and to demonstrate commercial acumen

Target Audience

Who is this Training Course for?

This PetroKnowledge course is suitable to a wide range of professionals but will greatly benefit:

  • Contracts, Purchasing, and Procurement personnel
  • Project, Engineering, Operational, and Maintenance, personnel who are involved in the planning, and execution of purchases and contracts
  • All involved in the acquisition of materials, equipment, and services and who are in organizations whose leadership want high levels of competency in those involved in these activities

Training Methods

How will this Training Course be Presented?

Participants will increase competencies through a variety of instructional methods including lecture by an experienced practitioner and consultant, exercises, extensive analysis of organizations’ market supply, review published articles, and group discussions covering current practices with their relationship to the implementation of new concepts.

Daily Agenda

Day One: Factors Impacting Supply and how they Affect Bargaining Power

Competency Description: It is important to understand supply and demand and how these have an influence over the power in negotiating.

Key behaviours

  • Understanding supply
  • Appreciating the power of bargaining
  • Understanding demand
  • Understanding the wider market

Topics to be covered

  • What is the goal of Supply?
  • Developing the Strategic Supply Plan
  • An overview of the supply process
  • Procurement as part of the Supply Chain

Day TwoUnderstanding how Typical Markets Operate on a National and International Basis

Competency Description: To appreciate how markets operate there has to be an understanding of both national and international markets.

Key behaviours

  • Appreciating National markets
  • Understanding how the wider International markets operate
  • Realising the effect the outside markets affect own country operation
  • Appreciating the value of alliances
  • Understanding market economies

Topics to be covered

  • Supplier strategy
  • The coordination strategy
  • The Purchasing organization
  • Vertical integration
  • Alliances and partnerships
  • Developing knowledge of market economics and market drivers

Day Three: Conducting Structured Assessment of the Current and Future Market Trends

Competency Description: There are significant trends that can be analysed in order to assess the influences that they have on the organisation’s relationships with suppliers.

Key behaviours

  • Understanding how trends work
  • Appreciating the value of knowing how trends affect organisations
  • Knowing how suppliers are assessed
  • Appreciating how suppliers can influence the business

Topics to be covered

  • Supplier involvement
  • Value analysis
  • Quality Assurance
  • Supplier selection
  • Supplier rating and ranking
  • Contract management

Day Four: Identifying Suppliers Offering Competitive Advantage and Value

Competency Description: There are a number of systems and decisions to make in dealing with suppliers in order to gain the most competitive advantage.

Key behaviours

  • Appreciating the process of e-Procurement
  • Understanding outsourcing and decisions of buying
  • Knowing the process of ordering
  • Appreciating the value of cash to cash

Topics to be covered

  • IT systems and e-Procurement
  • Make/buy decision
  • Addressing quality issues
  • Overdue orders
  • The payment process

Day Five: Manipulating Markets to Deliver Significant Cost, Value and/or Risk Improvement to the Business

Competency Description: Costs have to be driven out of businesses and markets can be influenced in order to increase value and so improve the business.

Key behaviours

  • Understanding cost in the business
  • Appreciating the drivers of value
  • Knowing how risk is managed
  • Understanding how to measure the business

Topics to be covered

  • Identifying the lowest cost supplier
  • Supplier performance measurement
  • Selecting the most appropriate ordering process
  • Policies and procedures

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PetroKnowledge Training


Supply Market Analysis
Increase Savings through Efficient Sourcing,
Risk Mitigation & Contract Compliance


Code Date Venue Fees
MM102 27 - 31 Oct 2019 Dubai - UAE $4,950



Why Choose this Training Course?

This highly-interactive training course will give you the supply market analysis tools, resources and best practices you require to understand the marketplace in which suppliers conduct their business. A supply market analysis study provides insights about your supplier’s industry.

The analysis enables organisations to develop a detailed understanding of key trends, major players, and overall market dynamics that could influence the development of the commodity strategy e.g. route to market, letting strategy. Supply Market Analysis gives an organisation a competitive advantage in the marketplace and significantly reduces overall procurement costs.

This training course will feature:


Training Objectives

What are the Goals?

At the end of this training course, you will learn to:

Target Audience

Who is this Training Course for?

This PetroKnowledge course is suitable to a wide range of professionals but will greatly benefit:

Training Methods

How will this Training Course be Presented?

Participants will increase competencies through a variety of instructional methods including lecture by an experienced practitioner and consultant, exercises, extensive analysis of organizations’ market supply, review published articles, and group discussions covering current practices with their relationship to the implementation of new concepts.

Daily Agenda

Day One: Factors Impacting Supply and how they Affect Bargaining Power

Competency Description: It is important to understand supply and demand and how these have an influence over the power in negotiating.

Key behaviours

Topics to be covered

Day TwoUnderstanding how Typical Markets Operate on a National and International Basis

Competency Description: To appreciate how markets operate there has to be an understanding of both national and international markets.

Key behaviours

Topics to be covered

Day Three: Conducting Structured Assessment of the Current and Future Market Trends

Competency Description: There are significant trends that can be analysed in order to assess the influences that they have on the organisation’s relationships with suppliers.

Key behaviours

Topics to be covered

Day Four: Identifying Suppliers Offering Competitive Advantage and Value

Competency Description: There are a number of systems and decisions to make in dealing with suppliers in order to gain the most competitive advantage.

Key behaviours

Topics to be covered

Day Five: Manipulating Markets to Deliver Significant Cost, Value and/or Risk Improvement to the Business

Competency Description: Costs have to be driven out of businesses and markets can be influenced in order to increase value and so improve the business.

Key behaviours

Topics to be covered

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© 2018. Material published by Petroknowledge shown here is copyrighted.

All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.


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