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Why Choose this Training Course?
This Advanced Social Media Training Course is designed to bring you up to speed on the latest techniques that are guaranteed to improve social media activities. This will focus on understanding what will get audiences to engage with and share their social media content.
We spend lots of time practicing content creation and social interaction skills in a fun and accessible way, so delegates leave confident in their own abilities and able to apply new skills the moment they return to their desks.
This PetroKnowledge Advanced Social Media training course highlights:
Using social media effectively for marketing, public relations, HR, sales and customer service
Social media planning that meets audience needs and delivers business objectives
Building audience relationships via social media that strengthen brand and reputation
Creating engaging content audiences pay attention to and share with others
Staying up-to-date with emerging topics, trends and technologies on social media
What are the Goals?
By the end of this Advanced Social Media Training training course, participants will be able to demonstrate the following skills, knowledge and behaviors:
Advising leaders on social media strategy and plans
Using Facebook, Twitter, Instagram, Snapchat, et al for business
Finding and connecting with target audiences
Confidence in responding to audiences online to shape opinions
Creating and optimizing words and images that go viral
Writing that grabs attention and creates conversations
Researching online trends to stay relevant
Who is this Training Course for?
Professionals who use social media for business and wish to improve their performance as well as understanding of the latest techniques.
This PetroKnowledge Advanced Social Media Training course is ideal for journalists and practitioners working in marketing, public relations, customer service, customer relations, HR, employee communications, media relations, community relations and public affairs.
How will this Training Course be Presented?
This Advanced Social Media training course combines presentations that share both theory and industry best practices with practical sessions in accordance with adult learning and blended learner-centered principles.
Participants will have opportunities to put into practice the skills they develop and enhance during the course. We make the most of small and whole group exercises, videos, case studies, peer exchange, brainstorming, role plays and discussions.
Attendees will spend time working one-on-one and in small groups to resolve the challenges participants face. They will leave with new ideas and skills they can implement immediately they step back into their teams.
Participants are encouraged to reflect on and discuss their own professional issues and experiences. Overall 50% of training will be experiential and 50% will be theoretical.
Participants will return to their organizations able to both advise on social media strategy and manage campaigns that integrate effectively with other business communication activities, including:
Advising leaders on social media options
Platforms and strategies that are appropriate to the organization and audiences
Developing social media plans and campaigns that support business vision, mission and values
Responding to audience participation and feedback on social media to strengthen loyalty
Evaluating activities to demonstrate the value to the organization in terms of finances, operations, reputation and customer satisfaction
Participants will hear and discuss latest social media techniques and best practices, plus have opportunities to analyze their own social media strategies and activities, including:
Developing social media activities and campaigns that engage audiences
Listening to conversations, tapping into key trends and topical subjects
Defining and targeting key audiences, influencers, opinion former's and interest communities
Finding the best angles and language to hook people and build engagement
Uploading and publicizing really engaging stories, creating conversations, driving word of mouth
Responding to comments and feedback in a way that positively builds relationships
Day One: Overview of Social Media
The Current Social Media Landscape – What is hot and what’s not?
How to Keep-up with Continuous Changes in Social Media including Emerging Technologies, Automation and Avatars
Choosing between the Raft of Social Media Options - platforms, channels and apps
Choosing between the Wide Variety of Tools to Create Social Media Content including Blogs, Slides, Video, Info-graphics, Quizzes and Podcasts
Demystifying Jargon and Following Online Etiquette
Pitfalls and How to Avoid Them
The Place of Social Media in Customer Relationships, Customer Service, Recruitment, Employee Engagement, Public Relations and Marketing
Day Two: Building an Effective Social Media Strategy
Analyzing How Your Organization Uses Social Media to Engage - What is working and what is not working?
Understanding Who Wants to Connect with your Organization on Social Media - What do they want to hear and what do you want to tell them?
Developing Social Media Objectives and Proving They Deliver Business Benefits
Creating a Balanced Portfolio of Social Media Channels to Reach Audiences
Scheduling Social Media Activities so they Integrate with other Corporate Activities
Monitoring and Measuring Social Media Activities to Demonstrate they are Effective
Day Three: Reaching and Influencing Audiences
Profiling Audiences and Targeting Influencers and Opinion Formers
Creating an Emotional Connection with Humor, Human Interest and Storytelling
Ensuring Relevance with Breaking News, Experiences and Personal Exchanges
Reaching-out to Passive Audiences who Lurk rather than Engage
Capitalizing on Employees’ Social Influence through Word of Mouth and Personal Relationships
Helping Employees to Become Effective Social Media Ambassadors
Day Four: Creating Content that is Shareable and Shared
Understanding What Makes Grabs Attention and Hooks People In
How to Create Conversations and Drive Word of Mouth
Tips to Create Engaging Content Audiences Find Interesting, Relevant and Useful
Using a Precise to Structure Content and a Calendar to Timetable Publication
Developing Great Visual Aids, Images and Videos that Go Viral
Messaging that Works Across Multiple Channels and Drives Traffic to Your Ultimate Destination
Creating Content that can be Adapted for Different Media and Channels
Writing Skills Practice including Headline Writing and Finding the Best Tone of Voice
Day Five: Searching & Listening Techniques
Using Social Media for Research
Monitoring What Competitors are Doing on Social Media
Tapping into Trends and Current Themes
Listening-in and Participating-in Conversations
Choosing the Best Keywords and Hashtags
Writing Great Comments and Captions on Instagram, et. al.
When and How to Respond to Comments and Feedback
On successful completion of this training course, a PetroKnowledge Certificate will be
awarded to the delegates
In Association With
Our collaboration with GLOMACS aims to provide the best training services and benefits for our valued clients