An Intensive 5-day Training Course
Advanced Social Media Training
Relating to Customers and Stakeholders through
Social Channels
Scheduled Dates
Classroom
| 12 - 16 May 2025 | Dubai - UAE | $5,950 | RESERVE A SEAT |
| 08 - 12 Sep 2025 | Dubai - UAE | $5,950 | RESERVE A SEAT |
Online
| 08 - 12 Sep 2025 | Online | $3,950 | RESERVE A SEAT |
Are the scheduled dates matching with your needs?
We provide a wider range of training options. Tailored and customized, we can deliver your organisation’s training needs anytime, anywhere.
Why Choose this Training Course?
This Advanced Social Media Training Course is designed to bring you up to speed on the latest techniques that are guaranteed to improve social media activities. This will focus on understanding what will get audiences to engage with and share their social media content.
We spend lots of time practicing content creation and social interaction skills in a fun and accessible way, so delegates leave confident in their own abilities and able to apply new skills the moment they return to their desks.
This PetroKnowledge Advanced Social Media training course highlights:
- Using social media effectively for marketing, public relations, HR, sales and customer service
- Social media planning that meets audience needs and delivers business objectives
- Building audience relationships via social media that strengthen brand and reputation
- Creating engaging content audiences pay attention to and share with others
- Staying up-to-date with emerging topics, trends and technologies on social media
What are the Goals?
By the end of this Advanced Social Media Training training course, participants will be able to demonstrate the following skills, knowledge and behaviors:
- Advising leaders on social media strategy and plans
- Using Facebook, Twitter, Instagram, Snapchat, et al for business
- Finding and connecting with target audiences
- Confidence in responding to audiences online to shape opinions
- Creating and optimizing words and images that go viral
- Writing that grabs attention and creates conversations
- Researching online trends to stay relevant
Who is this Training Course for?
Professionals who use social media for business and wish to improve their performance as well as understanding of the latest techniques.
This PetroKnowledge Advanced Social Media Training course is ideal for journalists and practitioners working in marketing, public relations, customer service, customer relations, HR, employee communications, media relations, community relations and public affairs.
How will this Training Course be Presented?
This Advanced Social Media training course combines presentations that share both theory and industry best practices with practical sessions in accordance with adult learning and blended learner-centered principles.
Participants will have opportunities to put into practice the skills they develop and enhance during the course. We make the most of small and whole group exercises, videos, case studies, peer exchange, brainstorming, role plays and discussions.
Attendees will spend time working one-on-one and in small groups to resolve the challenges participants face. They will leave with new ideas and skills they can implement immediately they step back into their teams.
Participants are encouraged to reflect on and discuss their own professional issues and experiences. Overall 50% of training will be experiential and 50% will be theoretical.
Organisational Impact
Participants will return to their organizations able to both advise on social media strategy and manage campaigns that integrate effectively with other business communication activities, including:
- Advising leaders on social media options
- Platforms and strategies that are appropriate to the organization and audiences
- Developing social media plans and campaigns that support business vision, mission and values
- Responding to audience participation and feedback on social media to strengthen loyalty
- Evaluating activities to demonstrate the value to the organization in terms of finances, operations, reputation and customer satisfaction
Personal Impact
Participants will hear and discuss latest social media techniques and best practices, plus have opportunities to analyze their own social media strategies and activities, including:
- Developing social media activities and campaigns that engage audiences
- Listening to conversations, tapping into key trends and topical subjects
- Defining and targeting key audiences, influencers, opinion former's and interest communities
- Finding the best angles and language to hook people and build engagement
- Uploading and publicizing really engaging stories, creating conversations, driving word of mouth
- Responding to comments and feedback in a way that positively builds relationships
Daily Agenda
Day One: Overview of Social Media
- The Current Social Media Landscape – What is hot and what’s not?
- How to Keep-up with Continuous Changes in Social Media including Emerging Technologies, Automation and Avatars
- Choosing between the Raft of Social Media Options - platforms, channels and apps
- Choosing between the Wide Variety of Tools to Create Social Media Content including Blogs, Slides, Video, Info-graphics, Quizzes and Podcasts
- Demystifying Jargon and Following Online Etiquette
- Pitfalls and How to Avoid Them
- The Place of Social Media in Customer Relationships, Customer Service, Recruitment, Employee Engagement, Public Relations and Marketing
Day Two: Building an Effective Social Media Strategy
- Analyzing How Your Organization Uses Social Media to Engage - What is working and what is not working?
- Understanding Who Wants to Connect with your Organization on Social Media - What do they want to hear and what do you want to tell them?
- Developing Social Media Objectives and Proving They Deliver Business Benefits
- Creating a Balanced Portfolio of Social Media Channels to Reach Audiences
- Scheduling Social Media Activities so they Integrate with other Corporate Activities
- Monitoring and Measuring Social Media Activities to Demonstrate they are Effective
Day Three: Reaching and Influencing Audiences
- Profiling Audiences and Targeting Influencers and Opinion Formers
- Creating an Emotional Connection with Humor, Human Interest and Storytelling
- Ensuring Relevance with Breaking News, Experiences and Personal Exchanges
- Reaching-out to Passive Audiences who Lurk rather than Engage
- Capitalizing on Employees’ Social Influence through Word of Mouth and Personal Relationships
- Helping Employees to Become Effective Social Media Ambassadors
Day Four: Creating Content that is Shareable and Shared
- Understanding What Makes Grabs Attention and Hooks People In
- How to Create Conversations and Drive Word of Mouth
- Tips to Create Engaging Content Audiences Find Interesting, Relevant and Useful
- Using a Precise to Structure Content and a Calendar to Timetable Publication
- Developing Great Visual Aids, Images and Videos that Go Viral
- Messaging that Works Across Multiple Channels and Drives Traffic to Your Ultimate Destination
- Creating Content that can be Adapted for Different Media and Channels
- Writing Skills Practice including Headline Writing and Finding the Best Tone of Voice
Day Five: Searching & Listening Techniques
- Using Social Media for Research
- Monitoring What Competitors are Doing on Social Media
- Tapping into Trends and Current Themes
- Listening-in and Participating-in Conversations
- Choosing the Best Keywords and Hashtags
- Writing Great Comments and Captions on Instagram, et. al.
- When and How to Respond to Comments and Feedback
Certificate
- On successful completion of this Training Course / Online Training Course, a PetroKnowledge Certificate / E-Certificate will be awarded to the delegates.
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Frequently Asked Questions
Why PetroKnowledge?
PetroKnowledge is a globally recognized provider of training courses for oil and gas professionals, offering a wide range of specialized training courses designed to enhance knowledge, skills, and expertise in the energy sector. With courses tailored to meet the evolving demands of the oil and gas industry, PetroKnowledge helps professionals stay up-to-date with industry standards, technological advancements, and best practices.
Who are these training courses designed for?
Our courses are specifically developed for professionals in the oil and gas industry, including engineers, technical staff, managers, and other specialists looking to advance their careers. Whether you’re a seasoned expert or new to the sector, our training for oil and gas professionals is suited to individuals at all stages of their professional journey.
Are the courses delivered online or in person?
PetroKnowledge offers flexible learning solutions with both online courses and in-person training options. Online courses for oil and gas professionals provide the flexibility to learn from anywhere, while in-person courses offer a hands-on, interactive learning environment. Each training course page provides detailed information on the delivery format, allowing you to choose the option that best meets your learning style and schedule
Can I get a customized training course for my team?
Yes, PetroKnowledge offers customized in-house training solutions for organizations looking to upskill their teams. We work closely with companies to design bespoke training courses for oil and gas professionals that address specific challenges and objectives. Whether you need on-site training or online solutions, we can tailor the training courses to suit your organization’s needs.
Are there any prerequisites for attending a course?
Certain advanced training courses for oil and gas professionals may require prior experience or technical knowledge. These prerequisites ensure that participants can fully benefit from the course content. We recommend reviewing the course description on the relevant page to determine if any prerequisites apply to your selected course.
How can I enroll in a course?
Enrolling in one of our training courses for oil and gas professionals is simple and convenient. Navigate to the specific course page, click “Enroll Now,” and complete the registration form. You will receive a confirmation email with further details on how to proceed.
You may also get in touch with our Registration Team on
+971 50 981 7386 | +971 2 557 7389 or send an email to [email protected]
When should I expect to receive confirmation of registration?
Upon successful registration online, enrolment on the respective training course will be confirmed by Registration Team by e-mail along with the invoice and joining instruction.
Will I receive a certificate after completing the course?
Yes, upon successful completion of our courses for professionals in the oil and gas industry, you will receive an industry-recognized certificate from PetroKnowledge. This certification is designed to validate your skills and knowledge and can significantly enhance your professional credentials, boosting your career prospects in the competitive oil and gas sector.
When and how do I arrange payments?
We offer two convenient payment options:
- Bank Transfer – You can make payment via bank transfer. Once your registration is confirmed, you will receive an invoice with the banking details for the transfer. We would require you to supply a swift copy for us to confirm receipt of funds.
- Payment Link – Alternatively, we provide a secure payment link that you can use to complete your payment after your registration has been confirmed.
What is the refund or cancellation policy?
Our refund and cancellation policy varies depending on the course and circumstances. Generally, cancellations made at least 21 days before the training are eligible for a refund, less any administrative fees. If you have any specific inquiries about the cancellation or refund, don’t hesitate to contact our support team, who can assist with your booking and cancellation queries.
Is there a discount for more than one registrant/course?
For corporate fees and group registration, please send your query to [email protected].
