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Why Choose this Training Course?
This Corporate Social Responsibility (CSR) in the Oil & Gas Industry online training course addresses the raft of issues that face companies in the hydrocarbon industries. The global focus on climate change has cast the oil and gas industry as a problem sector. Disasters, oil-spills and financial irregularities have all fed high-profile news stories that fuel public distrust and protest. Communities that rejoiced in the discovery of oil have sometimes grown disenchanted with the reality of its extraction and the infrastructure that grows to support it.
While some companies and host governments have handled matters deftly and with great strategic insight, this has not always been the case. This PetroKnowledge Corporate Social Responsibility (CSR) in the Oil & Gas Industry online training course will give you the skills to identify, monitor and manage issues that affect your organisation, map stakeholder interests and maintain positive stakeholder relationships within the framework of corporate policy and strategy.
This PetroKnowledge online training course will highlight:
The development of a strategic approach to Corporate Social Responsibility
The tools to identify, track and manage issues
Stakeholder identification and mapping
Risk and crisis management approaches and tools
Evaluation and analysis tools
What are the Goals?
This Corporate Social Responsibility (CSR) online training course will focus on the practical and theoretical aspects of risk, reputation and stakeholder management and Corporate Social Responsibility.
At the end of this PetroKnowledge online training course, you will have learned to:
Conduct a reputational and communications audit
Identify issues that impact your business and plan to monitor and manage them
Develop a risk and crisis management plan
Write a brand and reputation management strategy
Develop a Corporate Social Responsibility Action Plan
Who is this Training Course for?
This PetroKnowledge online training course is suitable for a wide range of professionals but will greatly benefit:
Corporate Social Responsibility (CSR) Specialists
PR and Corporate Affairs professionals
Corporate strategists and planners
Project and Programme Managers
How will this Training Course be Presented?
This PetroKnowledge online training course will utilize a variety of proven online learning techniques to ensure maximum understanding, comprehension, retention of the information presented. The training course is conducted online via an Advanced Virtual Learning Platform in the comfort of your choice location.
Building your reputation and maintaining good relations with your publics and stakeholders is important to achieving corporate objectives. This PetroKnowledge Corporate Social Responsibility (CSR) in the Oil & Gas Industry online training course will:
Help build future scenarios that enhance the reputation and impact of the organisation
Improve communication with key Stakeholders
Increase the coherence and impact of corporate philanthropy
Positively influence key Stakeholders
Develop a crisis avoidance and management approach
By attending this Corporate Social Responsibility (CSR) in the Oil & Gas Industry online training course, participants will develop:
A detailed understanding of Corporate Social Responsibility
Practical Skills for issue management
Effective stakeholder communication Skills
Improved crisis planning skills
An increased in techniques
Day One: The Dimensions of Reputation
Setting the stage – the global issues facing the oil and gas industry
Conducting a reputational audit
Brand and brand building
Tools for analysing reputation
Stakeholder identification and mapping
The role of Corporate Social Responsibility (CSR) in building reputation
Day Two: Issues Identification, Monitoring and Management
Identifying the issues that might impact your organisation
Issue monitoring and tracking
Using SWOT, PEST AND PESTLE
An issue management framework and issue ‘owners’
Using issue management tools to identify Corporate Social Responsibility (CSR) opportunities
Day Three: Developing a Risk and Crisis Management Plan
Media crisis management plan
Business continuity planning
Scenario development and media crisis role play
Using Corporate Social Responsibility (CSR) in a crisis
Day Four: Brand and Reputation Management Strategy
The key drivers of reputation
Stakeholder views of your organisation
Corporate Social Responsibility (CSR) Hot issues
Incorporating Corporate Social Responsibility (CSR) into your brand strategy
Developing your strategy
Day Five: Corporate Social Responsibility Action Plan
Consolidating your issue and risk lists
Matching opportunities to your corporate priorities
Awards and accolades
Developing your action plan
On successful completion of this online training course, a PetroKnowledge E-Certificate will be awarded to the delegates
In Association With
Our collaboration with GLOMACS aims to provide the best training services and benefits for our valued clients