Effective Corporate Communication  for the Oil & Gas Industries

An Intensive 5 - Day Online Training Course

Effective Corporate Communication
for the Oil & Gas Industries

Scheduled Dates

26 - 30 Sep 2022 Online $2,350
Enroll Now View Classroom Format In-House Options

Are the scheduled dates matching with your needs?

We provide a wider range of training options. Tailored and customized, we can deliver your organization’s training needs anytime, anywhere.

Why Choose this Training Course?

Why Choose this Online Training Course?

This Online PetroKnowledge Training seminar “Effective Corporate Communication for the Oil and Gas Industries” encourages managers, communications and marketing professionals to review and refresh their communications practice to fit for the years ahead.  Effective communication is a critical component in the oil and gas industry but is often undervalued by industry leaders.

Safety is a major concern with large, potentially hazardous equipment and processes. So, maintaining a safe working environment is vital. This is a matter of organisational culture - and culture is critically affected by corporate communication. Employee engagement and team ethos are key to resilience and productivity. Our fast-paced course will cover and integrate these themes to help you face the uncertainties of a turbulent future.

This training course will highlight:

  • The changing landscape 10-20 years out
  • Stakeholder mapping and management
  • Engaging your internal audience
  • Creating campaigns and content that sticks
  • Communicating in a regulated market

 

What are the Goals?

What are the Goals? 

The objectives of this PetroKnowledge training programme are:

  • To improve understanding of the evolving role of communications in the Oil and Gas industry
  • To tailor a reputation in line with emerging risks and opportunities
  • To help participants seamlessly merge traditional and new media strategies and tactics
  • To provide an opportunity to update your skills and knowledge
  • To help participants tell the story of the Oil and Gas Industry more positively

 

Who is this Training Course for?

Who is this Online Training Course for?  

This PetroKnowledge training course on Effective Corporate Communication for the Oil and Gas Industries is suitable for anyone who perceives their role as a communicator in the oil and gas industry. The programme is especially ideal for:

  • Public Relations Officers
  • Team Leaders and Managers
  • Corporate Communications Practitioners
  • Public Affairs Professionals
  • Marketing Officers

 

How will this Training Course be Presented?

How will this Online Training Course be Presented?

This online training course will utilize a variety of proven online learning techniques to ensure maximum understanding, comprehension, retention of the information presented. The training course is conducted Online via an Advanced Virtual Learning Platform in the comfort of any location of your choice.

Organisational Impact

The company will benefit in the following ways:

  • Deepen your commitment to developing plans which are nimble and responsive
  • Heighten your understanding of communicating in a regulated market
  • Share your communication story with other industry players
  • Expand your influence within the industry

Personal Impact

The personal benefits to be derived from attending this online training programme include the following:

  • A greater understanding of the status of the creeping anti-oil and gas sentiment
  • Improved understanding of how to target specific audiences and assess outcomes
  • A greater understanding of how to improve social media presence
  • Improved writing skills
  • Enhanced level of confidence to "break-in" to Media outlets

Daily Agenda

Day One: The Changing Landscape 10-20 Years Out

  • Where Are We Now – A communications audit
  • Exploring the Oil and Gas Industry 20 Years Out
  • Significant Issues – Climate Change, Regulation, Green Energy
  • Political Influencing
  • Activists and NGOs
  • Using PESTLE - Academic and social intelligence

Day Two: Stakeholder Mapping and Management

  • Stakeholder mapping and segmentation
  • Touchpoints and Moments of Truth
  • Influencer programmes
  • Situational Stakeholders and campaign planning
  • Message mapping and the message house
  • Personalisation and POEM – Mixing Paid, Owned, and Earned Media

Day Three: Engaging Your Internal Audience

  • The Importance of Staff Engagement
  • Leading Employee Engagement from The Top
  • The role of informal peer-to-peer communication
  • Developing your Culture
  • Turning Employees into Advocates
  • Communicating during a Crisis and Beyond

Day Four: Creating Campaigns and Content that Stick

  • The Pillars of Strategy
  • Thought Leadership
  • Psychology, problem-solving and persuasion
  • The Role of CSR and cause-related marketing
  • Managing brand perceptions
  • Measuring the effectiveness of your content

Day Five: Communicating in a Regulated Market

  • Positioning in an uncertain world
  • Political intelligence and forecasting
  • Living in the Blogosphere
  • Voice and Video – The world of web 3.0
  • The Power of Stories
  • Encouraging Stakeholders to Tell Your Story

Certificate

  • On successful completion of this online training course, a PetroKnowledge E-Certificate will be awarded to the delegates

Frequently Asked Questions

How can I register for a training course?

  • To register online through our website, please click “Enroll Now” on the course page, complete and submit the form. A confirmation e-mail and instructions will be sent to the participant’s e-mail.
  • You may also get in touch with our Registration Team on
    +971 56 222 7795 | +971 2 557 7389 or send an email to reg@petroknowledge.com

When and how do I arrange payments?

  • Payments can be made in USD or UAE local currency AED (Arab Emirates Dirhams) either by Bank Transfer or by Credit Card. Our Bank Account details will be provided on the invoice.
  • Course fees are payable upon booking unless a valid, authorized Purchase Order is provided and accepted.
  • Invoices will be sent via email/courier to the ID/name and address provided.
  • The course fee shall be settled prior to course start date. Corporate payments with existing payment policy shall be relayed to us in advance.

When should I expect to receive confirmation of registration?

Upon successful registration online, enrolment on the respective training course will be confirmed by Registration Team by e-mail along with the invoice and joining instruction.

Is there a discount for more than one registrant/course?

For corporate fees and group registration, please send your query to info@petroknowledge.com.

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© 2022. Material published by PetroKnowledge shown here is copyrighted.

All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.


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