Incident & Crisis Response Communication Skills

An Intensive 5-Day Online Training Course

Incident & Crisis Response Communication Skills

The Essentials to Support Operational Response during Incidents

Scheduled Dates

04 - 08 Mar 2024 Online $3,950
11 - 15 Nov 2024 Online $3,950
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Why Choose this Training Course?

Why Choose this Online training Course?

This PetroKnowledge Incident & Crisis Response Communication Skills online training courses will provide the key steps every organization must take to avoid being irreparably damaged by a crisis. Packed with practical advice, useful materials and case studies, participants will learn how communication and operational response together are integral to an effective incident response and protecting reputation.

Every sensible organization recognizes the risks they face, and that disaster could potentially strike at any time.  The learning contained within this course might make the difference between demonstrating strength and resilience to your stakeholders or humiliating public failure. The courses take a step by step approach to all the learning necessary to pre-empt crises and respond to major incidents should one occur. 

The media can be very unforgiving of organisations who they perceive to have made mistakes and effective communication when under the media spotlight will be vital to coming through unscathed. This course provides the skills and confidence to understand the communication environment and what you must do in order to succeed when disaster strikes.

This PetroKnowledge courses on Incident & Crisis Response Communication Skills will highlight:

  • An awareness of the media and communication environment at the time of a crisis
  • The available media platforms and practical guidance on how to use them
  • How communication is integral to effective operational response
  • How to create an incident communications plan alongside a range of useful planning tools
  • Practical skills for media communication and supporting case studies

What are the Goals?

What are the Goals?

  • Develop practical skills enabling effective communication at the time of an incident
  • Familiarize students with both techniques & technologies involved in crisis communication
  • Provide a health-check for your personal & organizational readiness
  • Provide the confidence to know that your response strategies are appropriate and effective
  • Build relevant knowledge through exploring relevant case studies and practical exercises
  • Develop flexible creative and well-motivated teams

Who is this Training Course for?

Who is this Online training Course for? 

This PetroKnowledge online training course has been designed for PR practitioners and for senior professionals such as team leaders or technical specialists elsewhere in the organization who may be involved in the handling of crises, responsible for the management of public reputation and the rebuilding of business capacity after a serious incident or issue has hit.

This PetroKnowledge course on Incident & Crisis Response Communication Skills is also relevant to anyone likely to have responsibility for the delivery of public relations and communication activities during a time of crisis for the organization:

  • Management team tasked with the direct delivery of internal and external communication activities or oversight of specialist sub-contractors with this responsibility in a time of crisis
  • Senior operations personnel with responsibility for managing teams whose role includes public relations and or internal communication during a time of crisis
  • Those holding responsibility for the strategic use of Public Relations and with responsibilities for business resilience.

How will this Training Course be Presented?

How will this Online training Course be Presented?

This PetroKnowledge online training course will utilize a variety of proven online learning techniques to ensure maximum understanding, comprehension, retention of the information presented. The training course is conducted online via an Advanced Virtual Learning Platform in the comfort of your choice location.

Organisational Impact

This PetroKnowledge online training course demonstrates how:

  • More effective employees at the time of an incident in that maximum effect can be achieved by employees understanding how different forms of mass media work and how they can be applied in a crisis environment
  • Strengthened employee focus on actions and achievement around reputation management
  • Improved organizational communications through demonstrating how Public Relations involvement improves outcomes in risk management
  • Enhanced employee leadership skills in that Staff at all levels will have a clear ethical and managerial framework to operate to during a time of uncertainty and disruption, helping ensure business continuity.
  • Increased levels of confidence and motivation across an organization knowing that business effectiveness can be enhanced through prior planning and preparation in times of crisis.

Personal Impact

This PetroKnowledge online training course teaches the competencies that enable leaders to:

  • To develop a more effective approach to crisis communication in the workplace with a sharper focus on valuable goals
  • Select and use the best tools to add value to the organization at a strategic level during a time of crisis
  • Develop personal action planning and understand how to manage during a time of severe disruption to normal operations
  • To remain calm and consistent in their communications during a crisis using enhanced leadership skills
  • To develop confidence and flexibility in communication
  • To build confidence and mastery through personal coaching and advice providing increased ability to achieve success

Daily Agenda

Day One: Orientating to Communication at the Time of a Crisis or Incident

  • Key principles of crisis communication and incident response
  • An overview of the scope & role of Public Relations
  • Key underpinning concepts in PR
  • What makes a crisis?
  • The importance of reputation management
  • An exploration of stakeholders who want to know what is going on – and why you must communicate
  • The ethical framework for communication

Day Two: Creating a Crisis or Incident Plan

  • What is crisis management?
  • Why do you need a plan and what should be in it?
  • The planning process & vulnerability audit
  • Alerting procedures
  • Response structures. A look at putting together the necessary systems, teams and facilities to meet the threat
  • Exercise High Roller
  • The 20 most common mistakes in crisis management Why do you need a plan?

 Day Three: Media Management

  • Media – friend or foe? A journalistic perspective
  • What is news? Who are journalists & what do they want?
  • Media management strategies
  • Media relations
  • Managing stress
  • Managing filming and photography
  • Organising a media centre & press conference
  • Leadership and the role of the leader

Day Four: Communication Formats & Strategies (Includes Practical Exercises)

  • Linking timelines and strategies in communication
  • News releases, holding statements and news statements
  • Media briefings and media interviews
  • Media interviews exercise
  • Other media environments

Day Five: Social Media & Crisis Communication

  • Orientation to digital & social media
  • Citizen journalists
  • Social media & crises
  • Case studies
  • Ethical issues with social media


  • On successful completion of this online training course, a PetroKnowledge E-Certificate will be awarded to the delegates

In Association With

GLOMACS Training

Our collaboration with GLOMACS aims to provide the best training services and benefits for our valued clients

Visit Website ›

Oxford Management Centre

Our collaboration with Oxford Management Centre aims to provide the best training services and benefits for our valued clients.

Visit Website ›

Frequently Asked Questions

How can I register for a training course?

  • To register online through our website, please click “Enroll Now” on the course page, complete and submit the form. A confirmation e-mail and instructions will be sent to the participant’s e-mail.
  • You may also get in touch with our Registration Team on
    +971 50 981 7386 | +971 2 557 7389 or send an email to

When and how do I arrange payments?

  • Payments can be made in USD or UAE local currency AED (Arab Emirates Dirhams) either by Bank Transfer or by Credit Card. Our Bank Account details will be provided on the invoice.
  • Course fees are payable upon booking unless a valid, authorized Purchase Order is provided and accepted.
  • Invoices will be sent via email/courier to the ID/name and address provided.
  • The course fee shall be settled prior to course start date. Corporate payments with existing payment policy shall be relayed to us in advance.

When should I expect to receive confirmation of registration?

Upon successful registration online, enrolment on the respective training course will be confirmed by Registration Team by e-mail along with the invoice and joining instruction.

Is there a discount for more than one registrant/course?

For corporate fees and group registration, please send your query to

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All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

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