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Why Choose this Training Course?
Why Choose this Online training Course?
This PetroKnowledge Incident & Crisis Response Communication Skills online training courses will provide the key steps every organization must take to avoid being irreparably damaged by a crisis. Packed with practical advice, useful materials and case studies, participants will learn how communication and operational response together are integral to an effective incident response and protecting reputation.
Every sensible organization recognizes the risks they face, and that disaster could potentially strike at any time. The learning contained within this course might make the difference between demonstrating strength and resilience to your stakeholders or humiliating public failure. The courses take a step by step approach to all the learning necessary to pre-empt crises and respond to major incidents should one occur.
The media can be very unforgiving of organisations who they perceive to have made mistakes and effective communication when under the media spotlight will be vital to coming through unscathed. This course provides the skills and confidence to understand the communication environment and what you must do in order to succeed when disaster strikes.
This PetroKnowledge courses on Incident & Crisis Response Communication Skills will highlight:
An awareness of the media and communication environment at the time of a crisis
The available media platforms and practical guidance on how to use them
How communication is integral to effective operational response
How to create an incident communications plan alongside a range of useful planning tools
Practical skills for media communication and supporting case studies
What are the Goals?
What are the Goals?
Develop practical skills enabling effective communication at the time of an incident
Familiarize students with both techniques & technologies involved in crisis communication
Provide a health-check for your personal & organizational readiness
Provide the confidence to know that your response strategies are appropriate and effective
Build relevant knowledge through exploring relevant case studies and practical exercises
Develop flexible creative and well-motivated teams
Who is this Training Course for?
Who is this Online training Course for?
This PetroKnowledge online training course has been designed for PR practitioners and for senior professionals such as team leaders or technical specialists elsewhere in the organization who may be involved in the handling of crises, responsible for the management of public reputation and the rebuilding of business capacity after a serious incident or issue has hit.
This PetroKnowledge course on Incident & Crisis Response Communication Skills is also relevant to anyone likely to have responsibility for the delivery of public relations and communication activities during a time of crisis for the organization:
Management team tasked with the direct delivery of internal and external communication activities or oversight of specialist sub-contractors with this responsibility in a time of crisis
Senior operations personnel with responsibility for managing teams whose role includes public relations and or internal communication during a time of crisis
Those holding responsibility for the strategic use of Public Relations and with responsibilities for business resilience.
How will this Training Course be Presented?
How will this Online training Course be Presented?
This PetroKnowledge online training course will utilize a variety of proven online learning techniques to ensure maximum understanding, comprehension, retention of the information presented. The training course is conducted online via an Advanced Virtual Learning Platform in the comfort of your choice location.
This PetroKnowledge online training course demonstrates how:
More effective employees at the time of an incident in that maximum effect can be achieved by employees understanding how different forms of mass media work and how they can be applied in a crisis environment
Strengthened employee focus on actions and achievement around reputation management
Improved organizational communications through demonstrating how Public Relations involvement improves outcomes in risk management
Enhanced employee leadership skills in that Staff at all levels will have a clear ethical and managerial framework to operate to during a time of uncertainty and disruption, helping ensure business continuity.
Increased levels of confidence and motivation across an organization knowing that business effectiveness can be enhanced through prior planning and preparation in times of crisis.
This PetroKnowledge online training course teaches the competencies that enable leaders to:
To develop a more effective approach to crisis communication in the workplace with a sharper focus on valuable goals
Select and use the best tools to add value to the organization at a strategic level during a time of crisis
Develop personal action planning and understand how to manage during a time of severe disruption to normal operations
To remain calm and consistent in their communications during a crisis using enhanced leadership skills
To develop confidence and flexibility in communication
To build confidence and mastery through personal coaching and advice providing increased ability to achieve success
Day One: Orientating to Communication at the Time of a Crisis or Incident
Key principles of crisis communication and incident response
An overview of the scope & role of Public Relations
Key underpinning concepts in PR
What makes a crisis?
The importance of reputation management
An exploration of stakeholders who want to know what is going on – and why you must communicate
The ethical framework for communication
Day Two: Creating a Crisis or Incident Plan
What is crisis management?
Why do you need a plan and what should be in it?
The planning process & vulnerability audit
Response structures. A look at putting together the necessary systems, teams and facilities to meet the threat
Exercise High Roller
The 20 most common mistakes in crisis management Why do you need a plan?
Day Three: Media Management
Media – friend or foe? A journalistic perspective
What is news? Who are journalists & what do they want?
Media management strategies
Managing filming and photography
Organising a media centre & press conference
Leadership and the role of the leader
Day Four: Communication Formats & Strategies (Includes Practical Exercises)
Linking timelines and strategies in communication
News releases, holding statements and news statements
Media briefings and media interviews
Media interviews exercise
Other media environments
Day Five: Social Media & Crisis Communication
Orientation to digital & social media
Social media & crises
Ethical issues with social media
On successful completion of this online training course, a PetroKnowledge E-Certificate will be awarded to the delegates
In Association With
Our collaboration with GLOMACS aims to provide the best training services and benefits for our valued clients