An Intensive 5-Day Online Training Course
International Petroleum Marketing
Gain a Competitive Edge in the Petroleum and Oil & Gas Marketplace
Scheduled Dates
| 12 - 16 Feb 2024 | Online | $3,950 |
Why Choose this Training Course?
Why Choose this Training Course?
No matter how experienced a Petroleum sector manager or supervisor you may be, the ability to market your business is the one attribute that will help to differentiate you from others in your role. Equally importantly, learning how to be a better marketer will enable you to progress in your career, while permitting your organisation to gain the maximum benefit from your skills within the petroleum, oil and gas sectors.
But being able to make effective marketing decisions isn’t just about choosing a ‘Yes’ or a ‘No’ based on the information in front of you. Much more than that, it’s about being able to find a compromise, often between complex and conflicting parameters.
This highly interactive PetroKnowledge International Petroleum Marketing online training course is tailor-made for petroleum, oil and gas sector professionals, and will help you understand how to successfully market in one of the world’s most challenging environments.
What are the Goals?
What are the Goals?
By attending this training course, delegates will:
- Devise and implement a fully featured petroleum sector specific marketing strategy
- Understand the economic drivers affecting the international petroleum market
- Use a portfolio of marketing tools to deliver a cogent message
- Be familiar with how the media works
- Gain a competitive edge in the fast-evolving petroleum, oil and gas marketplace
Who is this Training Course for?
Who is this Training Course for?
The online training course is suitable to a wide range of professionals but will greatly benefit:
- Those new to the petroleum industry
- Existing personnel in the sector, who are migrating to a marketing related function
- Marketing staff looking to gain a greater insight into the sector
- Staff wishing to understand how the economics of the sector affect their marketing function
Daily Agenda
Topics to be covered:
- The Petroleum Sector – A Marketing Overview
- The Role of Effective Branding within the Petroleum Sector
- Retail and Wholesale Marketing in the Petroleum Sector
- Product Competition in the Petroleum Marketplace
- Matching Petroleum Sector Marketing to Micro and Macro-Economics
- Product and Service Differentiation
- The Rise of Digital Marketing in the Petroleum Sector
- Developing a Full Digital Strategy in the Petroleum Sector
- Putting your Plan into Practice
- Demonstrating Value and ROI within the Petroleum Sector
Certificate
- On successful completion of this online training course, a PetroKnowledge E-Certificate will be awarded to the delegates
In Association With
GLOMACS Training
Our collaboration with GLOMACS aims to provide the best training services and benefits for our valued clients
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