An Intensive 5-day Training Course
Market and Competitive Intelligence Masterclass
Using Actionable Intelligence for Strategic Advantage
Scheduled Dates
Classroom
| 01 - 05 Dec 2025 | Dubai - UAE | $5,950 | RESERVE A SEAT |
| 11 - 15 May 2026 | Dubai - UAE | $5,950 | RESERVE A SEAT |
| 30 Nov - 04 Dec 2026 | Dubai - UAE | $5,950 | RESERVE A SEAT |
Online
| 11 - 15 May 2026 | Online | $3,950 | RESERVE A SEAT |
Would an alternative date be more suitable?
We offer a variety of tailored training options, customized to meet your organisation's needs. Delivered anytime, anywhere, we make it easy to bring expert training directly to your team.
Why Choose this Training Course?
This Sales & Marketing training Course on Market and Competitor Intelligence is designed to give marketing professionals the marketing tools they need to increase sales, get maximum return from marketing dollars, and strengthen customer loyalty. Market research describes what is occurring as it occurs, so you can react tactically. Market intelligence provides situational insight and interpretation, so that you can anticipate strategically. Competitive Intelligence allows you to gain insight into competitor’s strategies so as to gain a strategic edge on them.
This training course will help you gain familiarity with both fundamental and state-of-the-art market research design and analysis techniques and procedures. You'll learn how to identify the underlying business issues, design the research programme, collect the data, and analyze the results.
Simply stated, market and competitor intelligence utilizes multiple sources of information to create a broad picture of the company's existing market, customers, problems, competition, and growth potential for new products and services. The competitive advantages afforded by market intelligence are manifold and the risks of not investing in such data can be huge. The core learning objectives in this Sales & Marketing training course on Market and Competitor Intelligence will be especially beneficial for delegates who are responsible for planning sales and marketing initiatives to increase revenue growth.
This PetroKnowledge training course will highlight:
- Sources of market and Competitor information
- Analytical tools and systems for building intelligence networks
- Strategic positioning tools to apply learned intelligence optimally
- Digital transformation approaches for disseminating and acting on intelligence
What are the Goals?
At the end of this Market and Competitive Intelligence Masterclass, you will be able to:
- Understanding the power of market intelligence and how it incorporates marketing research
- Quickly and accurately interpret your customer’s nonverbal communication
- Conduct a Risk-Adjusted SWOT Analysis to identify business development opportunities
- Analyze current market research trends and best practices
- Differentiate among the many questionnaire design formats based on survey requirements
- Use a suite of proven tools to understand data and create meaningful insights from them
- Develop a marketing research and intelligence strategy to achieve marketing objectives
Who is this Training Course for?
This training course on Market Research and Intelligence is for anyone who desires to expand their expertise in marketing best practices, policies and procedures. Delegates do not require any previous marketing experience to benefit from this training programme.
This PetroKnowledge Market and Competitive Intelligence Masterclass is suitable to a wide range of professionals, but will greatly benefit:
- Market Research / Intelligence Professionals
- Customer Relationship Managers
- Sales Managers
- Brand Managers
- Business Owners
- Marketing Directors / Managers
- Chief Marketing Officers
- Marketing VPs
How will this Training Course be Presented?
This PetroKnowledge Sales & Marketing training Course on Market and Competitor Intelligence encourages delegate participation through a combination of lectures, group discussion, practical exercises, case studies, video clips, and breakout sessions designed to reinforce new skills.
Organisational Impact
The major benefits of this Market and Competitive Intelligence Masterclass training course include the ability to:
- Maximize your brand’s value to realize a higher level of customer engagement
- Develop an Integrated and streamlined marketing approach
- Increased revenue growth from improved market research
- Develop greater market penetration for products and services
- Attain higher level of customer satisfaction
- Develop an Integrated social media and traditional marketing approach
Personal Impact
Participants will gain the following significant benefits:
- Improved marketing and selling skills
- Improved ability to implement and realize specific goals
- Understanding of the concepts and procedures necessary to be an effective marketing researcher
- Greater confidence as a marketing professional
- Improved productivity and adherence to quality standards
- Increased job satisfaction.
Daily Agenda
Day One: Marketing to the “Voice of the Customer”
- What Customers Expect from Your Organization?
- Benefits of Encouraging Customer Feedback
- Listening and Questioning Skills Development
- How to Give and Receive Constructive Customer Feedback
- Interpreting Your Customer’s Nonverbal Communication Gestures
- Marketing to the Four Customer “Buying Styles
Day Two: The Key Elements of Market Research and Intelligence
- Difference between Market Research and Intelligence
- Product Lifecycle
- 4 Ps of the Marketing Mix
- SWOT Analysis
- Market Segmentation Strategies
- Social Media Marketing Principles
Market Research Best Practices
- Benefits of Market Research
- Types of Market Research
- Market Research best practices
- Advantages and Disadvantages of Customer Focus Groups
- Group Think
Day Three: Market and Competitive Intelligence Best Practices
- Benefits of Market and Competitor Intelligence
- Types of Market Intelligence
- Types of Competitor Intelligence
- Bench-marking the Competition
- Converting Data into Market Intelligence
- Data Analysis to Identify Trends
- Intelligence capture systems
- How to Use Market Intelligence to Innovate More Effectively
Day Four: Customer-Focused Engagement Marketing Strategy
- Best and Worst Customer Service Providers
- Identifying Internal and External Customer Expectations
- Customer Lifetime Value
- Going the Extra Mile
- Designing a Customer-focused Marketing Approach
- Customer Service Recovery Techniques
Day Five: Putting Market Research Results into Action
- Action Plan to Improve Marketing Effectiveness
- Acting on Competitor Intelligence
- Setting Marketing Goals for Continuous Improvement
- Stakeholder Change Management Strategies
- How to Turn Marketing Research into Action
- Course Review and Assessment
Certificate
- On successful completion of this Training Course / Online Training Course, a PetroKnowledge Certificate / E-Certificate will be awarded to the delegates.
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Frequently Asked Questions
PetroKnowledge is a globally recognized provider of training courses for oil and gas professionals, offering a wide range of specialized training courses designed to enhance knowledge, skills, and expertise in the energy sector. With courses tailored to meet the evolving demands of the oil and gas industry, PetroKnowledge helps professionals stay up-to-date with industry standards, technological advancements, and best practices.
Our courses are specifically developed for professionals in the oil and gas industry, including engineers, technical staff, managers, and other specialists looking to advance their careers. Whether you’re a seasoned expert or new to the sector, our training for oil and gas professionals is suited to individuals at all stages of their professional journey.
PetroKnowledge offers flexible learning solutions with both online courses and in-person training options. Online courses for oil and gas professionals provide the flexibility to learn from anywhere, while in-person courses offer a hands-on, interactive learning environment. Each training course page provides detailed information on the delivery format, allowing you to choose the option that best meets your learning style and schedule
Yes, PetroKnowledge offers customized in-house training solutions for organizations looking to upskill their teams. We work closely with companies to design bespoke training courses for oil and gas professionals that address specific challenges and objectives. Whether you need on-site training or online solutions, we can tailor the training courses to suit your organization’s needs.
Certain advanced training courses for oil and gas professionals may require prior experience or technical knowledge. These prerequisites ensure that participants can fully benefit from the course content. We recommend reviewing the course description on the relevant page to determine if any prerequisites apply to your selected course.
Enrolling in one of our training courses for oil and gas professionals is simple and convenient. Navigate to the specific course page, click “Enroll Now,” and complete the registration form. You will receive a confirmation email with further details on how to proceed.
You may also get in touch with our Registration Team on
+971 50 981 7386 | +971 2 557 7389 or send an email to reg@petroknowledge.com
Upon successful registration online, enrolment on the respective training course will be confirmed by Registration Team by e-mail along with the invoice and joining instruction.
Yes, upon successful completion of our courses for professionals in the oil and gas industry, you will receive an industry-recognized certificate from PetroKnowledge. This certification is designed to validate your skills and knowledge and can significantly enhance your professional credentials, boosting your career prospects in the competitive oil and gas sector.
Pre-Course Cancellation
Our refund and cancellation policy varies depending on the course and circumstances. Generally, cancellations made at least 21 days before the training are eligible for a refund, less any administrative fees.
Refund Policy Disclaimer
All course bookings made through PetroKnowledge are non-refundable. By registering for a course, you acknowledge and accept that fees are payable in full and are not subject to refund under any circumstances, including but not limited to participant dissatisfaction, changes in personal or professional circumstances, or partial attendance.
PetroKnowledge reserves the right to make reasonable adjustments to course content, trainers, or schedules where necessary, without entitling delegates to a refund. Full details of each course – including objectives, target audience, and content – are clearly outlined prior to enrolment, and it is the responsibility of the delegate to ensure suitability before booking.
If you have any specific inquiries about the cancellation or refund, don’t hesitate to contact our support team, who can assist with your booking and cancellation queries.
For corporate fees and group registration, please send your query to info@petroknowledge.com.
