We currently have no scheduled session for this Course. If you are interested in running this course, please contact our Training Department at email@example.com
Why Choose this Training Course?
“Mastering Entrepreneurship: From Creativity and Innovation to Business Strategy” is aimed at taking entrepreneurs, corporate venturing executives, and others involved in entrepreneurial environments to the next level of their professional development. The emphasis of this course is on leveraging creativity, innovation & strategy to optimize the results in the marketplace.
The purpose of this comprehensive training course is to assist you in developing or enhancing your ability to lead and manage new developments while sustaining excellent results. It provides practical skills to take back to your areas of responsibility, along with insights needed to adapt the principles to every industry.
Successful entrepreneurs combine and leverage innovation, creativity, strategy, leadership, operations, marketing and finance to optimize potential opportunities. This includes:
Designing a strategic planning process to achieve lasting change
Implementing a culture of “continuous improvement”
Understanding creativity and using specific tools to gain the best results
Harnessing innovation so that the outputs deliver impact
Applying best practice principles to develop high-value activities
What are the Goals?
The concepts, tools, and frameworks covered in this training course will enable participants to:
Create, identify, and evaluate new venture opportunities
Start and build a successful company
Leverage new science and technologies from corporate or university laboratories
Create and build high-value companies to be globally successful
Balance innovation and risk to optimize results
Who is this Training Course for?
Who Should Attend?
This PetroKnowledge training course is designed for all those who want to enhance, update, and refine their entrepreneurial skills. It is also very applicable to aspiring entrepreneurs, corporate “intrapreneurs”, corporate venture officers, and those who would like to develop or strengthen the skills and enhance the climate of innovation and/or entrepreneurship in their organizations.
Corporate finance officers
Merger and acquisition specialists
Commercial and investment bankers
Private equity specialists
And other individuals whose professional future may be enhanced by an understanding of development through innovative entrepreneurial activity
How will this Training Course be Presented?
The Training Course leader will deploy a full range of dynamic and interactive training methods. This will comprise a carefully balanced mix of conventional teaching, supported by real examples and case experience of individual issues. In addition delegates will be given the chance to work in groups on case studies to apply new skills in the key aspects of this subject. Above all the seminar leader will illustrate the main learning points with examples of real-life situations in which he has been personally involved.
Assessing the Current Performance and Potential of Your Organisation
What is the potential of your business for sustained profitable growth?
How strong is your current competitive position?
What are the factors that will influence future performance?
Leading-edge tools and techniques in strategic planning
The strategic requirement for product and process innovation
Strategic Planning for Competitive Success
Developing your unique corporate strategy
Communicating your unique corporate strategy
Implementing your unique corporate strategy
Measuring your unique corporate strategy
Adjusting your unique corporate strategy
What is the job of leadership and how is it distinct from management?
The special characteristics of leadership in an entrepreneurial culture
Why would anyone wish to be led by you?
The concept of leadership in different business cultures
What is “transformational leadership”?
Identification and assessment of risk
The first decision – accept or avoid
Tools and techniques of risk management
Tools and techniques of risk mitigation
Tools and techniques of risk transfer
Planning for Innovation and Using Innovation Effectively
Innovation versus invention
Various types of innovation
The economic impact of innovation and its cost-benefit analysis
Selecting and applying the best innovation tools and techniques
Developing and sustaining an innovation culture
Marketing & Branding
The critical difference between marketing and branding
The most effective marketing strategy in an entrepreneurial business
Calculating your marketing ROI
How to develop and leverage a brand
Branding products versus companies
Forecasting & Budgeting
Forecasting demand is the most critical element
Forecasting options to improve your operating results
The different roles of forecasting and budgeting
Budgeting options and choosing between alternatives
The master budget components
How investors evaluate a proposal
Financial structure options: start-up/mezzanine/second and third phase
The balance of cash flow/debt/equity financing
The different approaches of banks, venture capital, private equity, other
Z-score & other analysis tools
Operational Excellence and Continuous Process Improvement
How to measure success and potential
The need for alignment between strategic and operational leadership
How to develop best practice in business processes
6-S audit and analysis
World class process improvement techniques
The “Kaizen” concept and its application across the organisation
Comprehensive case study
On successful completion of this training course, a PetroKnowledge Certificate will be
awarded to the delegates
In Association With
Our collaboration with GLOMACS aims to provide the best training services and benefits for our valued clients