Search training courses
Mastering Entrepreneurship

An Intensive 5-Day Training Course

Mastering Entrepreneurship

From Creativity & Innovation to Business Strategy

We currently have no scheduled session for this Course. If you are interested in running this course, please contact our Training Department at

Why Choose this Training Course?


“Mastering Entrepreneurship: From Creativity and Innovation to Business Strategy” is aimed at taking entrepreneurs, corporate venturing executives, and others involved in entrepreneurial environments to the next level of their professional development. The emphasis of this course is on leveraging creativity, innovation & strategy to optimize the results in the marketplace.

The purpose of this comprehensive training course is to assist you in developing or enhancing your ability to lead and manage new developments while sustaining excellent results. It provides practical skills to take back to your areas of responsibility, along with insights needed to adapt the principles to every industry.

Successful entrepreneurs combine and leverage innovation, creativity, strategy, leadership, operations, marketing and finance to optimize potential opportunities. This includes:

  • Designing a strategic planning process to achieve lasting change
  • Implementing a culture of “continuous improvement”
  • Understanding creativity and using specific tools to gain the best results
  • Harnessing innovation so that the outputs deliver impact
  • Applying best practice principles to develop high-value activities

What are the Goals?


The concepts, tools, and frameworks covered in this training course will enable participants to:

  • Create, identify, and evaluate new venture opportunities
  • Start and build a successful company
  • Leverage new science and technologies from corporate or university laboratories
  • Create and build high-value companies to be globally successful
  • Balance innovation and risk to optimize results

Who is this Training Course for?

Who Should Attend?

This PetroKnowledge training course is designed for all those who want to enhance, update, and refine their entrepreneurial skills. It is also very applicable to aspiring entrepreneurs, corporate “intrapreneurs”, corporate venture officers, and those who would like to develop or strengthen the skills and enhance the climate of innovation and/or entrepreneurship in their organizations.

  • Corporate finance officers
  • Strategic planners
  • Accounting
  • Lenders
  • Investors
  • Merger and acquisition specialists
  • Corporate officers
  • Commercial and investment bankers
  • Securities analysts
  • Private equity specialists
  • Asset managers
  • And other individuals whose professional future may be enhanced by an understanding of development through innovative entrepreneurial activity

How will this Training Course be Presented?

Training Methodology

The Training Course leader will deploy a full range of dynamic and interactive training methods. This will comprise a carefully balanced mix of conventional teaching, supported by real examples and case experience of individual issues. In addition delegates will be given the chance to work in groups on case studies to apply new skills in the key aspects of this subject.  Above all the seminar leader will illustrate the main learning points with examples of real-life situations in which he has been personally involved.

Daily Agenda

Day One

Assessing the Current Performance and Potential of Your Organisation

  • What is the potential of your business for sustained profitable growth?
  • How strong is your current competitive position?
  • What are the factors that will influence future performance?
  • Leading-edge tools and techniques in strategic planning
  • The strategic requirement for product and process innovation
  • Case example

Strategic Planning for Competitive Success

  • Developing your unique corporate strategy
  • Communicating your unique corporate strategy
  • Implementing your unique corporate strategy
  • Measuring your unique corporate strategy
  • Adjusting your unique corporate strategy
  • Case example


Day Two

Leadership Development

  • What is the job of leadership and how is it distinct from management?
  • The special characteristics of leadership in an entrepreneurial culture
  • Why would anyone wish to be led by you?
  • The concept of leadership in different business cultures
  • What is “transformational leadership”?
  • Case example

Risk Management

  • Identification and assessment of risk
  • The first decision – accept or avoid
  • Tools and techniques of risk management
  • Tools and techniques of risk mitigation
  • Tools and techniques of risk transfer
  • Case example


Day Three

Planning for Innovation and Using Innovation Effectively

  • Innovation versus invention
  • Various types of innovation
  • The economic impact of innovation and its cost-benefit analysis
  • Selecting and applying the best innovation tools and techniques
  • Developing and sustaining an innovation culture
  • Case example

Marketing & Branding

  • The critical difference between marketing and branding
  • The most effective marketing strategy in an entrepreneurial business
  • Calculating your marketing ROI
  • How to develop and leverage a brand
  • Branding products versus companies
  • Case example


Day Four

Forecasting & Budgeting

  • Forecasting demand is the most critical element
  • Forecasting options to improve your operating results
  • The different roles of forecasting and budgeting
  • Budgeting options and choosing between alternatives
  • The master budget components
  • Case example

Entrepreneurial Finance

  • How investors evaluate a proposal
  • Financial structure options: start-up/mezzanine/second and third phase
  • The balance of cash flow/debt/equity financing
  • The different approaches of banks, venture capital, private equity, other
  • Z-score & other analysis tools
  • Case example


Day Five

Operational Excellence and Continuous Process Improvement

  • How to measure success and potential
  • The need for alignment between strategic and operational leadership
  • How to develop best practice in business processes
  • 6-S audit and analysis
  • World class process improvement techniques
  • The “Kaizen” concept and its application across the organisation
  • Comprehensive case study


  • On successful completion of this training course, a PetroKnowledge Certificate will be awarded to the delegates

In Association With

GLOMACS Training

Our collaboration with GLOMACS aims to provide the best training services and benefits for our valued clients

Visit Website ›

Frequently Asked Questions

How can I register for a training course?

  • To register online through our website, please click “Enroll Now” on the course page, complete and submit the form. A confirmation e-mail and instructions will be sent to the participant’s e-mail.
  • You may also get in touch with our Registration Team on
    +971 50 981 7386 | +971 2 557 7389 or send an email to

When and how do I arrange payments?

  • Payments can be made in USD or UAE local currency AED (Arab Emirates Dirhams) either by Bank Transfer or by Credit Card. Our Bank Account details will be provided on the invoice.
  • Course fees are payable upon booking unless a valid, authorized Purchase Order is provided and accepted.
  • Invoices will be sent via email/courier to the ID/name and address provided.
  • The course fee shall be settled prior to course start date. Corporate payments with existing payment policy shall be relayed to us in advance.

When should I expect to receive confirmation of registration?

Upon successful registration online, enrolment on the respective training course will be confirmed by Registration Team by e-mail along with the invoice and joining instruction.

Is there a discount for more than one registrant/course?

For corporate fees and group registration, please send your query to

Download PDF

© 2024. Material published by PetroKnowledge shown here is copyrighted.

All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

Sending your message. Please wait...


There was a problem sending your message. Please try again.

Please complete all the fields in the form and check the recaptcha before sending.