Public Relations in the Oil & Gas Industry

An Intensive 5-day Training Course

Public Relations in the Oil & Gas Industry

Communicating in a Volatile Environment

Public Relations in the Oil & Gas Industry

Scheduled Dates

Classroom

26 - 30 May 2025Dubai - UAE$5,950RESERVE A SEAT
15 - 19 Sep 2025London - UK$5,950RESERVE A SEAT
20 - 24 Oct 2025Dubai - UAE$5,950RESERVE A SEAT
08 - 12 Dec 2025Dubai - UAE$5,950RESERVE A SEAT
05 - 09 Jan 2026Dubai - UAE$5,950RESERVE A SEAT

Would an alternative date be more suitable?

We offer a variety of tailored training options, customized to meet your organisation's needs. Delivered anytime, anywhere, we make it easy to bring expert training directly to your team.

In-House Solutions ›

Why Choose this Training Course?

This PetroKnowledge Public Relations in the Oil and Gas Industry training course will help your organisation to tell its story in a way that fosters understanding building relations with local communities, national governments, campaigners and the media building your brand and reputation.

The energy sector is vital to our daily lives and to global economies but, much of the time, is treated harshly in the media and by some stakeholders. Sustained public relations campaigns can help drive strategic organisational change, build public perceptions and drive reputation with key stakeholders.

This powerful training course takes a problem-solving approach to the design of PR programmes for the oil and gas industry. By closely fitting the approach to core business priorities it reinforces key messages and organisational strategy.

Participants will develop the following competencies:

  • Setting clear objectives and KPIs with realistic budgets and schedules
  • Campaign design and planning skills
  • Engaging target audiences – including the media – with great content
  • Use of key tools and techniques to influence audience behaviour
  • Media relations strategies and tools to optimise coverage in your target channels
  • Crisis and litigation management approaches

What are the Goals?

At the end of the training course delegates will be able to:

  • Develop a problem-solving approach to match PR strategy to business objectives choosing channels and tactics to achieve business results
  • Examine the range of PR tools and techniques to select the best for your purpose
  • Plan PR campaigns to meet need setting clear objectives with behavioural outcomes and measurable results
  • Measure risk and plan to mitigate these risks
  • Understand how to generate and place stories in the media and achieve consistently favorable coverage

Who is this Training Course for?

This training course is relevant to anyone likely to have responsibility for managing relations with stakeholders and maintaining long-term relationships with government, visitors, partners, customers, guests and VIPs.

  • PR, public affairs, corporate communications and media/press officers
  • Community relations specialists
  • Government and external affairs personnel
  • Managers of all levels and team leaders
  • Middle and senior managers with a responsibility for effective communications

How will this Training Course be Presented?

Then training course is fast-paced, highly interactive and participatory. Training will be delivered through a combination of presentations, group discussion, role play and group exercises. The training course is rich in case studies and examples. Multimedia presentations will feature video case studies as well as the opportunity to hear experts from a variety of disciplines.

Organisational Impact

Your organisation will benefit from:

  • Clearer and more focused internal and external communication
  • Production of clearer and more strategic PR/Communications briefs
  • Coherent and focused campaigns that deliver clear business results
  • Enhanced reputation and brand profile through well designed campaigns
  • Enhanced media profile and breadth of coverage
  • Maximum effect for minimum financial outlay

Personal Impact

You will acquire a range of skills, techniques and knowledge, particularly:

  • Greater problem-solving ability
  • Ability to think and act more creatively
  • Greater confidence in presenting your arguments to diverse audiences
  • Tools to manage issues across a range of media
  • Crisis management skills

Daily Agenda

Day One: The Complete PR/Communications Professional 
  • The role of Communications and PR in the oil and gas industries
  • Overview of the challenges facing the industry and its image/reputation
  • The Reputation managers – building and defending your brand
  • From local community to the regulators – identifying and classifying stakeholders
  • Identifying your target publics or audiences
  • From exploration to retail - engaging and marshalling your supply chain
Day Two: Telling Your Story – and Getting it Heard 
  • Setting SMART Objectives to meet your business needs
  • The psychology of persuasion
  • The power of storytelling – building your message house
  • Choosing channels to reach your target audience, the POEM acronym
  • Persuading and building relationships with the media
  • Social media and its power
Day Three: The Power of Community – CSR in Action 
  • Identifying the issues that resonate – sentiment mining
  • Pressure groups and NGOs – how to involve them
  • Choosing your causes for PR crisis defense
  • Cause related development and brand building
  • Engaging and encouraging your staff, suppliers and customers
  • Social responsibility reporting
Day Four: Crisis Avoidance & Crisis Management 
  • Environmental scanning, using SWOT and PEST analyses and scenarios
  • Advanced issue management
  • Building your crisis management plan and toolkit including ‘dark’ websites
  • Identifying and training media spokespeople
  • Planning and giving media interviews and briefing interviewees
  • Crisis handling and business recovery
Day Five: Putting it All Together 
  • Media relations – maintaining your reputation across traditional and digital media
  • Planning, writing and distributing effective media releases
  • Developing your communications strategy
  • Informing, consulting and working with the ‘C’ suite
  • Using measurement to improve performance

Certificate

  • On successful completion of this Training Course / Online Training Course, a PetroKnowledge Certificate / E-Certificate will be awarded to the delegates.

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Frequently Asked Questions

Why PetroKnowledge?

PetroKnowledge is a globally recognized provider of training courses for oil and gas professionals, offering a wide range of specialized training courses designed to enhance knowledge, skills, and expertise in the energy sector. With courses tailored to meet the evolving demands of the oil and gas industry, PetroKnowledge helps professionals stay up-to-date with industry standards, technological advancements, and best practices.

Who are these training courses designed for?

Our courses are specifically developed for professionals in the oil and gas industry, including engineers, technical staff, managers, and other specialists looking to advance their careers. Whether you’re a seasoned expert or new to the sector, our training for oil and gas professionals is suited to individuals at all stages of their professional journey.

Are the courses delivered online or in person?

PetroKnowledge offers flexible learning solutions with both online courses and in-person training options. Online courses for oil and gas professionals provide the flexibility to learn from anywhere, while in-person courses offer a hands-on, interactive learning environment. Each training course page provides detailed information on the delivery format, allowing you to choose the option that best meets your learning style and schedule

Can I get a customized training course for my team?

Yes, PetroKnowledge offers customized in-house training solutions for organizations looking to upskill their teams. We work closely with companies to design bespoke training courses for oil and gas professionals that address specific challenges and objectives. Whether you need on-site training or online solutions, we can tailor the training courses to suit your organization’s needs.

Are there any prerequisites for attending a course?

Certain advanced training courses for oil and gas professionals may require prior experience or technical knowledge. These prerequisites ensure that participants can fully benefit from the course content. We recommend reviewing the course description on the relevant page to determine if any prerequisites apply to your selected course.

How can I enroll in a course?

Enrolling in one of our training courses for oil and gas professionals is simple and convenient. Navigate to the specific course page, click “Enroll Now,” and complete the registration form. You will receive a confirmation email with further details on how to proceed.

You may also get in touch with our Registration Team on
+971 50 981 7386 | +971 2 557 7389 or send an email to [email protected]

When should I expect to receive confirmation of registration?

Upon successful registration online, enrolment on the respective training course will be confirmed by Registration Team by e-mail along with the invoice and joining instruction.

Will I receive a certificate after completing the course?

Yes, upon successful completion of our courses for professionals in the oil and gas industry, you will receive an industry-recognized certificate from PetroKnowledge. This certification is designed to validate your skills and knowledge and can significantly enhance your professional credentials, boosting your career prospects in the competitive oil and gas sector.

When and how do I arrange payments?

We offer two convenient payment options:

  • Bank Transfer – You can make payment via bank transfer. Once your registration is confirmed, you will receive an invoice with the banking details for the transfer. We would require you to supply a swift copy for us to confirm receipt of funds.
  • Payment Link – Alternatively, we provide a secure payment link that you can use to complete your payment after your registration has been confirmed.

What is the refund or cancellation policy?

Our refund and cancellation policy varies depending on the course and circumstances. Generally, cancellations made at least 21 days before the training are eligible for a refund, less any administrative fees. If you have any specific inquiries about the cancellation or refund, don’t hesitate to contact our support team, who can assist with your booking and cancellation queries.

Is there a discount for more than one registrant/course?

For corporate fees and group registration, please send your query to [email protected].

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