Strategic Internal Communication Skills

An Intensive 5-Day Online Training Course

Strategic Internal Communication Skills

Keys to Greater Productivity and Profit

Scheduled Dates

16 - 20 Sep 2024 Online $3,950
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Why Choose this Training Course?

This Strategic Internal Communication Skills online training course uses current research which shows that internal communications can be a powerful agent of change, driving the honest and regular discussion on topics essential to staff morale. This, in turn, affects their loyalty, commitment, and purpose, which directly impacts customer satisfaction and dedication and the organization's bottom line.

Excellent internal communication ensures that everyone works towards a common goal. It develops a cohesive culture and empowers employees to make the right decisions in line with the organization's strategy. Effective internal communication has benefits for both the organization and employees.

This Strategic Internal Communication Skills online training course will highlight the achievement of:

  • Employee Engagement
  • Cohesive Company Culture
  • Clear goals that are understood by all
  • Customer Satisfaction
  • Enhanced Transparency
  • Increase Productivity

What are the Goals?

This Strategic Internal Communication Skills online training course is designed to achieve the following objectives:

  • Align all employees with the corporate strategy and plan
  • Increase staff trust, openness, and engagement
  • Help motivate staff to ‘go the extra mile’ in creativity and commitment
  • Open channels of feedback to reduce rumors, increase company knowledge sharing and reduce reputational risk
  • Increase customer satisfaction through more open, aligned and informed staff
  • Measure the impact of more effective internal communication

Who is this Training Course for?

This Strategic Internal Communication Skills online training course is of direct relevance to anyone in the organization concerned with developing or driving strategy: 

  • Senior Managers responsible for overseeing vital parts of the strategic plan
  • Corporate Strategy Specialists
  • Managers and Supervisors responsible for delivering part of the strategic plan
  • Team Leaders who must manage both people and projects
  • Corporate Communication and HR Specialists

How will this Training Course be Presented?

This PetroKnowledge online training course will utilize a variety of proven online learning techniques to ensure maximum understanding, comprehension, retention of the information presented. The training course is conducted online via an Advanced Virtual Learning Platform in the comfort of your choice location

Organisational Impact

Impact on the organization from participants in attending Strategic Internal Communication Skills training course includes the following benefits: 

  • Focusing and increasing effort expended in implementing the strategic plan
  • Increasing staff engagement and loyalty
  • Improving information flow and staff morale
  • Creating a virtuous upward circle of customer satisfaction and loyalty
  • Stimulating additional discretionary effort
  • Being able to measure and prove the effectiveness of internal communication

Personal Impact

The participants of this training course enjoy many benefits personally and professionally: 

  • Gaining a powerful communication toolkit to supercharge the effectiveness
  • Gaining more significant stakeholder "buy-in" and influence
  • Understanding how to generate rich content to make comms channels grab attention
  • Creating high impact presentation and facilitation communication skills
  • Overcome resistance of staff members to change
  • Demonstrating effectiveness to the “C Suite”

Daily Agenda

Day One: The Essential Elements of a Strategy and Strategic Plan 

  • Understanding the Strategic Journey
  • Developing the “Strategy Roadmap” and Communication Plan
  • Assessing the need for Internal Communications
  • Understanding and Developing the Strategic Pillars of Communication
  • Avoiding Internal Communication Pitfalls

Day Two: Internal Communication Options and Technologies 

  • Building Solid Communication Channels Up, Down and Across the Organization
  • Developing a Strategic Purpose
  • Defining the Tools and Framework for Internal Communications
  • Setting Clear Goals and KPIs
  • Leading and Communicating Across a Diverse Workforce

Day Three: Communicating in a Virtual Environment

  • Using Multiple Forms of Media for Distance Communications
  • Using Virtual Organization Tools for Calendar, Time and Media Management
  • Communicating across Multi-geographical Dispersed Resources
  • Online Virtual Coaching Performance
  • Conducting Virtual Meetings Effectively

Day Four: Communicating Indicators of Change  

  • The Dynamics of Change – Psychological and Physical Cycle
  • Dealing with the Psychological Impact of Change
  • How to Motivate and Inspire Performance
  • Communicating the Strategic Changes in a Positive Manner
  • Communicating the “Burning Platform” Message of Change

Day Five: Convincing others of the Value of your Plans

  • “Selling” Your Internal Communication Plan and Programme to Top Management
  • Styles of Communication and How and When to Employ Them with Effect
  • Managing Self and Learn to Choose Positive Behaviors
  • Measuring the Impact of Your Internal Communications
  • Planning an Action and Setting-up a Strategic Communication Plan


  • On successful completion of this online training course, a PetroKnowledge E-Certificate will be awarded to the delegates

In Association With

GLOMACS Training

Our collaboration with GLOMACS aims to provide the best training services and benefits for our valued clients

Visit Website ›

Oxford Management Centre

Our collaboration with Oxford Management Centre aims to provide the best training services and benefits for our valued clients.

Visit Website ›

Frequently Asked Questions

How can I register for a training course?

  • To register online through our website, please click “Enroll Now” on the course page, complete and submit the form. A confirmation e-mail and instructions will be sent to the participant’s e-mail.
  • You may also get in touch with our Registration Team on
    +971 50 981 7386 | +971 2 557 7389 or send an email to

When and how do I arrange payments?

  • Payments can be made in USD or UAE local currency AED (Arab Emirates Dirhams) either by Bank Transfer or by Credit Card. Our Bank Account details will be provided on the invoice.
  • Course fees are payable upon booking unless a valid, authorized Purchase Order is provided and accepted.
  • Invoices will be sent via email/courier to the ID/name and address provided.
  • The course fee shall be settled prior to course start date. Corporate payments with existing payment policy shall be relayed to us in advance.

When should I expect to receive confirmation of registration?

Upon successful registration online, enrolment on the respective training course will be confirmed by Registration Team by e-mail along with the invoice and joining instruction.

Is there a discount for more than one registrant/course?

For corporate fees and group registration, please send your query to

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All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

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