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Achieving Excellence in Customer Service

An Intensive 5-Day Training Course

Achieving Excellence in
Customer Service

Providing a Quality Service

We currently have no scheduled session for this Course. If you are interested in running this course, please contact our Training Department at

Why Choose this Training Course?

Why Choose this Training Course?

This PetroKnowledge training course is designed to give participants the communication skills, negotiation strategies, and customer service best practices they require to take their organisation from good to great.  The training is aimed at those organisations who are looking to improve their customer focus and develop their customer culture by working towards the Customer Service Excellence Standard. This training course focuses on developing a culture of customer service excellence and provides participants with a roadmap for examining and improving the service they provide at both the individual and organisational level.

This PetroKnowledge training course teaches customer service professionals critical skills in the areas of professionalism, communication effectiveness, service recovery techniques, and stress management principles. By providing excellent customer service, you can offset the effect of higher prices by offering a better customer experience. Employees who are properly trained and demonstrate professional customer service skills, can significantly improve customer satisfaction and brand loyalty. This helps the business retain customers and improve profits. It costs less to retain loyal customers than to acquire new ones.

This PetroKnowledge training course will highlight:

  • Key customer service components that develop brand loyalty
  • Best practices of world-class customer service providers
  • Utilize body language, active listening, and questioning skills as vital communication tools
  • Develop a customer-focused mindset and SMART goals for continuous improvement
  • Service recovery strategies to promote customer retention

What are the Goals?

What are the Goals?

At the end of this PetroKnowledge training course, you will learn to:

  • Establish the importance of setting and reviewing customer service standards
  • Design a social media plan to improve customer service support
  • Demonstrate how to deal with difficult customers in a professional manner
  • Utilise time management techniques and set SMART goals to increase productivity
  • Develop an understanding of internal and external customer expectations

Who is this Training Course for?

Who is this Training Course for? 

This PetroKnowledge training course is suitable to a wide range of professionals but will greatly benefit:

  • Frontline customer service representatives (CSR)
  • Team supervisors
  • Department managers
  • Account managers
  • Field service representatives

How will this Training Course be Presented?

How will this Training Course be Presented?

This PetroKnowledge training course encourages delegate participation through a combination of lectures, group discussion, practical exercises, case studies, video clips, and breakout sessions designed to reinforce new skills. The comprehensive course manual has been developed to be practical, easy to use and facilitate learning.

Organisational Impact

Here are just some of the many valuable benefits to your organisation:

  • A shared organisational customer-centric service vision
  • Enhanced professional image with customer base
  • Increased customer retention and revenue growth
  • Improved intra/inter departmental communication and teamwork
  • A more productive and customer-focused workforce
  • Improved conflict resolution skills

Personal Impact

After attending this PetroKnowledge training course, you will acquire:

  • An appreciation for the importance of customer service excellence
  • Best Practices of world-class customer service providers
  • Enhanced leadership and communication skills
  • Increased confidence to work professionally with difficult or upset customers
  • The insight to adjust your temperament style to become more versatile, adaptable and highly successful
  • Improved time management and goal setting skills to increase productivity

Daily Agenda

Day One: Enhancing Your Customer Service Communication Skills    

  • Active listening and questioning skills to identify a customer’s expectations
  • Body language: How to read your customer like a book
  • Working with Aggressive, Expressive, Passive and Analytical customers
  • Telephone tips to promote a professional image
  • The dos and don’ts of written communication

Day Two: Building the Foundation for Achieving Customer Service Excellence 

  • The 7 customer service expectations
  • Measuring internal and external customer service satisfaction
  • How to use customer service to increase sales
  • “Going the Extra Mile” to promote customer service excellence
  • Using Social Media to enhance customer service
  • Protecting your organisation’s online reputation

Day Three: Service Recovery: Handling Complaints and Upset Customers  

  • The importance of customer complaints and why they should be encouraged
  • Empower employees to get the job done
  • Steps to follow for customer service recovery
  • Strategies to help calm upset customers
  • Managing emotions during stressful situations

Day Four: Principles of Persuasion and Professional Negotiation Strategies    

  • Cialdini’s Six Principles of Persuasion
  • The art of giving and receiving constructive feedback
  • Strategies for negotiating mutually beneficial outcomes
  • Words and tones to avoid
  • Price Value Formula
  • Negotiating across cultures

Day Five: Focusing on Customer Service Excellence and Continuous Improvement

  • What is your Action Plan?
  • Customer service takes teamwork
  • Maintaining a positive mental attitude
  • Setting SMART goals for continuous improvement
  • Stress management tips to increase productivity


  • On successful completion of this training course, a PetroKnowledge Certificate will be awarded to the delegates

Frequently Asked Questions

How can I register for a training course?

  • To register online through our website, please click “Enroll Now” on the course page, complete and submit the form. A confirmation e-mail and instructions will be sent to the participant’s e-mail.
  • You may also get in touch with our Registration Team on
    +971 50 981 7386 | +971 2 557 7389 or send an email to

When and how do I arrange payments?

  • Payments can be made in USD or UAE local currency AED (Arab Emirates Dirhams) either by Bank Transfer or by Credit Card. Our Bank Account details will be provided on the invoice.
  • Course fees are payable upon booking unless a valid, authorized Purchase Order is provided and accepted.
  • Invoices will be sent via email/courier to the ID/name and address provided.
  • The course fee shall be settled prior to course start date. Corporate payments with existing payment policy shall be relayed to us in advance.

When should I expect to receive confirmation of registration?

Upon successful registration online, enrolment on the respective training course will be confirmed by Registration Team by e-mail along with the invoice and joining instruction.

Is there a discount for more than one registrant/course?

For corporate fees and group registration, please send your query to

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All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

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