Business Fundamentals

An Intensive 5-Day Training Course

Business Fundamentals

Professional Writing & Speaking Skills

Scheduled Dates

18 - 22 Dec 2023 Dubai - UAE $5,950
22 - 26 Jul 2024 Dubai - UAE $5,950
16 - 20 Dec 2024 Dubai - UAE $5,950
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Why Choose this Training Course?

Why Choose this Training Course?

In today’s business environment it is essential that the writing and speaking skills are of the highest professional standard. How well you communicate can make or break your own professional image as well as perceptions of your organisation. It directly influences how others view your work and performance, as well as your prospects for career advancement and mobility.

This training course has been specifically designed to develop the competency of professionals to equip them with the necessary skills and confidence to achieve excellence in spoken and written communication. There is a wealth of practical guidance on improving the effectiveness of various forms of spoken and written communication. If you want your reports, memos, letters and e-mails to be read with interest and acted upon and if you want to be able to present your ideas with impact and effectiveness, this is the right course for you.

This Training Course will feature:

  • Excellent interpersonal skill learning
  • The importance of professional levels of written and spoken English
  • Proven ways to improve the effectiveness of various forms of written communication.
  • Power language to improve persuasiveness and impact
  • Presentation skills to persuade even the most hostile audience
  • How to convey a credible message and create concise messages using a structured process

What are the Goals?

What are the Goals?

By the end of this training course, participants will be able to:

  • Know techniques to write clearer, more effective and professional e-mails, letters and reports
  • Meet the needs of their readerships/audiences enabling them achieve their own objectives
  • Improve your listening skills
  • Have greater confidence in speaking in front of a group
  • Develop your spoken presentational skills and the ability to build professional rapport with your audience and colleagues
  • Confidently use the right techniques, tools and skills for a wide variety of communications challenges

Who is this Training Course for?

Who is this Training Course for?

This training course is for a wide range of professionals whose work requires them to communicate with others:

  • New & Experienced Supervisors
  • Team Leaders & Line Managers
  • Specialists
  • Marketing, HR and PR professionals

How will this Training Course be Presented?

How will this Training Course be Presented?

The Business Fundamentals training course uses a variety of proven highly interactive adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. This includes facilitated group and individual exercises, case studies, role-play, videos.

Under the guidance of a professional speaker, broadcaster and writer you will learn key techniques, try them for yourself and receive feedback. You will discover how to plan and structure documents, how to choose an appropriate style and how to speak and write clear, accurate English.

Daily Agenda

Day One: Establishing the Groundwork in Written and Spoken Communication

  • What is successful business communication?
  • Establishing a Clear Brief by Careful Listening and Questioning
  • Barriers to Effective Communication and How to Overcome Them
  • Mindfulness, Rapport and Charisma Building
  • The Role of Emotional Intelligence in Successful Communication
  • The Types of Communication to Meet the Needs of Brief and Audience

Day Two: Developing Professional Writing Skills

  • Fundamentals of Business English – key grammar and structure rules
  • Fundamentals of Business English – structures and phrases to avoid
  • Structure – Why clear structure helps decision making?
  • Structuring an Argument Coherently and Logically
  • The Skoosh Case – Introduction – identifying typical written mistakes
  • Generating Ideas for Writing and Presenting – mind mapping and brain storming

Day Three: Professional Written Presentation

  • Characteristics of Effective Writing
  • Key Plain English Techniques and How to Apply Them
  • Avoiding Clichés, Jargon and Management-speak
  • Improving Clarity with Headings and Sub-headings
  • Using Tables, Diagrams, Figures and Graphs

Day Four: Mastering the Language of Business Persuasion

  • Writing and Presenting for a Target Audience and Specific Purpose
  • Persuasive Argumentation
  • A Process to Marshal Support for Your Ideas
  • Powerful Words and Phrases to Influence Outcomes
  • Influence and Persuasion – The lessons from marketing sales and public administration
  • Constructing a Strong Opening and Powerful Conclusion

Day Five: Becoming a Fluent and Professional Speaker and Communicator

  • How to control your nerves and manage stress before delivering?
  • Presenting: do's and dont's
  • Storytelling as a Vehicle for Key Messages
  • Body Language and Posture for Success
  • Rehearsal: Giving and Receiving Feedback to Increase Performance
  • Course Evaluation and Action Planning


  • On successful completion of this training course, a PetroKnowledge Certificate will be awarded to the delegates

In Association With

GLOMACS Training

Our collaboration with GLOMACS aims to provide the best training services and benefits for our valued clients

Visit Website ›

Frequently Asked Questions

How can I register for a training course?

  • To register online through our website, please click “Enroll Now” on the course page, complete and submit the form. A confirmation e-mail and instructions will be sent to the participant’s e-mail.
  • You may also get in touch with our Registration Team on
    +971 50 981 7386 | +971 2 557 7389 or send an email to

When and how do I arrange payments?

  • Payments can be made in USD or UAE local currency AED (Arab Emirates Dirhams) either by Bank Transfer or by Credit Card. Our Bank Account details will be provided on the invoice.
  • Course fees are payable upon booking unless a valid, authorized Purchase Order is provided and accepted.
  • Invoices will be sent via email/courier to the ID/name and address provided.
  • The course fee shall be settled prior to course start date. Corporate payments with existing payment policy shall be relayed to us in advance.

When should I expect to receive confirmation of registration?

Upon successful registration online, enrolment on the respective training course will be confirmed by Registration Team by e-mail along with the invoice and joining instruction.

Is there a discount for more than one registrant/course?

For corporate fees and group registration, please send your query to

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© 2023. Material published by PetroKnowledge shown here is copyrighted.

All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

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