An Interactive 5-Day Training Course

Agile Product Management

Bringing Profitable Products to Market

Agile Product Management

Scheduled Dates

02 - 06 Nov 2026
Amsterdam - The Netherlands
$5,950
28 Dec - 01 Jan 2027
London - UK
$5,950
26 - 30 Apr 2027
London - UK
$5,950
20 - 24 Sep 2027
Dubai - UAE
$5,950
20 - 24 Sep 2027
Online
$4,950
01 - 05 Nov 2027
Amsterdam - The Netherlands
$5,950
27 - 31 Dec 2027
London - UK
$5,950

Why Choose this Training Course?

The Agile Product Management training course is designed to help professionals manage products effectively in a fast-paced and constantly evolving marketplace. In today’s environment, products are created, launched, enhanced, and reintroduced at unprecedented speed. Agile product management plays a vital role in achieving competitive advantage and sustaining business success. Product managers must develop cross-functional skills that enable them to collaborate efficiently with teams involved in innovation, product development, sales, and marketing.

This training course provides participants with a solid understanding of how to develop new products and services while equipping them with practical tools and techniques to support successful product management. Through a structured approach, participants will gain the knowledge required to guide products from concept to market delivery and ongoing improvement.

This Agile Product Management training course will highlight:

  • The key frameworks and processes for agile product management
  • Developing a roadmap for new products or services
  • Forecasting new product volumes and project business case financials
  • Pricing products/services, value engineering to market price points
  • Using agile project management techniques to accelerate the development of new products and services

What are the Goals?

By the end of this Agile Product Management training course, participants will be able to:

  • Describe the key frameworks used in agile product management
  • Recognize key stakeholders and create new product roadmaps to win their support
  • Analyze the potential demand for new products and services
  • Explain how to price new products/services and techniques for tuning value
  • Demonstrate how to plan and execute product development, from requirements through to testing

Who is this Training Course for?

This Agile Product Management training course is suitable for a wide range of professionals interested in product management, brand management, and marketing, and will be particularly beneficial for:

  • Marketing Executives
  • Brand Managers
  • Key Account Executives
  • Business Development Professionals
  • Entrepreneurs
  • Small to Medium Enterprise (SME) owners and Managers
  • Sales Executives and Sales Managers

How will this Training Course be Presented?

This Agile Product Management training course uses a variety of proven learning techniques to maximise engagement, understanding, and knowledge retention.

The training course combines expert-led presentations with interactive activities, including case study analysis, survey and questionnaire design, new product development exercises, quizzes, and group discussions. This balanced approach encourages active participation and practical application of key concepts.

Organisational Impact

Participants attending this Agile Product Management training course will return to their organisations with an enhanced understanding of how product management activities support business goals, enabling organisations to:

  • Adopt a systematic approach to product management
  • Create and develop new products or services
  • Select appropriate product positioning within the marketplace
  • Forecast product sales and estimate associated costs
  • Encourage innovation across product development activities
  • Accelerate the delivery of new products and services

Personal Impact

This Agile Product Management training course will help participants enhance their product management expertise by enabling them to:

  • Plan and execute new product development more efficiently
  • Develop volume forecasts and financial projections for business cases
  • Identify where a product or service fits within a target market
  • Apply innovation methods to speed up product development
  • Use value engineering techniques to align customer requirements with pricing expectations
  • Deliver continuous value to the organisation through agile practices

Daily Agenda

Day 1: Product Management Frameworks
  • Product management framework
  • Product manager’s role
  • Success factors in product management
  • Identifying and managing stakeholder expectations
  • Innovation frameworks
  • Reporting framework
  • Product portfolios and product roadmaps
  • Opportunity costs in product channels
Day 2: Researching and Planning

  • Forecasting sales volumes and revenues
  • Developing financials for the business case
  • Recognizing customer needs and product requirements
  • Value engineering products to the market price points
  • Developing pricing strategies
  • Discounting options
  • Developing the scope of a new product or service
  • The new product launch playbook
Day 3: Agile Project Management Techniques

  • Establishing quality criteria and management
  • The agile delivery triangle
  • Types of a project lifecycle
  • The agile process and planning techniques
  • Estimating the time required
  • Burndown charts for delivery control
  • Quality tools and techniques
Day 4: Product Management of Sales Strategies

  • Copywriting tips and tools and techniques for copywriting
  • Aligning offers to customer needs
  • Describing the customer experience pathway
  • Developing and using customer personas
  • The pitch book and its structure
  • Reacting to customer objections
  • Supporting and mentoring colleagues to help increase sales
  • Developing incentive packages and assessing customer loyalty
Day 5: Market Analysis for Product Management

  • The art of competitive positioning
  • Five considerations in choosing markets
  • Three market perspectives
  • The importance of strategic fit
  • Visualizing a market
  • Assessing the total market and total accessible market revenues
  • Assessing the total segment potential and total expected segment revenues
  • Choosing and discarding market segments

Certificate

  • Upon successful completion of this training course, delegates will be awarded an official PetroKnowledge Certificate of Completion, signed by the course facilitator. The certificate confirms successful participation and records the total learning hours completed.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.

Accreditation

NASBA Approved Training Courses

Would an alternative date be more suitable?

We offer a variety of tailored training options, customized to meet your organisation's needs. Delivered anytime, anywhere, we make it easy to bring expert training directly to your team.

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