Supply Market Analysis

An Intensive 5-day Training Course

Supply Market Analysis

Increase Savings through Efficient Sourcing,
Risk Mitigation & Contract Compliance

Supply Market Analysis

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We don’t have a scheduled session for this course at the moment. For more information and to enquire about future sessions, please feel free to reach out to our Training Department (

Why Choose this Training Course?

This highly-interactive training course will give you the supply market analysis tools, resources and best practices you require to understand the marketplace in which suppliers conduct their business. A supply market analysis study provides insights about your supplier’s industry.

The analysis enables organisations to develop a detailed understanding of key trends, major players, and overall market dynamics that could influence the development of the commodity strategy e.g. route to market, letting strategy. Supply Market Analysis gives an organisation a competitive advantage in the marketplace and significantly reduces overall procurement costs.

This training course will feature:

  • Overview of the supplier’s market
  • Financial analysis of the suppliers
  • Analysis of strengths,  weaknesses, opportunities and threats (SWOT) for each supplier
  • In-depth analysis of the supply, demand and cost drivers impacting the supply market
  • Recommendations for sourcing decisions

What are the Goals?

At the end of this training course, you will learn to:

  • Identify ways to manipulate markets to deliver significant cost, value and risk improvement
  • Use market knowledge to extract additional value from deals
  • Build an understanding of market economics and market drivers
  • Use market knowledge to boost confidence when discussing procurement with suppliers and to demonstrate commercial acumen

Who is this Training Course for?

This PetroKnowledge course is suitable to a wide range of professionals but will greatly benefit:

  • Contracts, Purchasing, and Procurement personnel
  • Project, Engineering, Operational, and Maintenance, personnel who are involved in the planning, and execution of purchases and contracts
  • All involved in the acquisition of materials, equipment, and services and who are in organizations whose leadership want high levels of competency in those involved in these activities

How will this Training Course be Presented?

Participants will increase competencies through a variety of instructional methods including lecture by an experienced practitioner and consultant, exercises, extensive analysis of organizations’ market supply, review published articles, and group discussions covering current practices with their relationship to the implementation of new concepts.

Daily Agenda

Day One: Factors Impacting Supply and how they Affect Bargaining Power
Competency Description: It is important to understand supply and demand and how these have an influence over the power in negotiating.

Key behaviours

  • Understanding supply
  • Appreciating the power of bargaining
  • Understanding demand
  • Understanding the wider market
Topics to be covered
  • What is the goal of Supply?
  • Developing the Strategic Supply Plan
  • An overview of the supply process
  • Procurement as part of the Supply Chain
Day Two: Understanding how Typical Markets Operate on a National and International Basis
Competency Description: To appreciate how markets operate there has to be an understanding of both national and international markets.

Key behaviours

  • Appreciating National markets
  • Understanding how the wider International markets operate
  • Realising the effect the outside markets affect own country operation
  • Appreciating the value of alliances
  • Understanding market economies
Topics to be covered
  • Supplier strategy
  • The coordination strategy
  • The Purchasing organization
  • Vertical integration
  • Alliances and partnerships
  • Developing knowledge of market economics and market drivers
Day Three: Conducting Structured Assessment of the Current and Future Market Trends
Competency Description: There are significant trends that can be analysed in order to assess the influences that they have on the organisation’s relationships with suppliers.

Key behaviours

  • Understanding how trends work
  • Appreciating the value of knowing how trends affect organisations
  • Knowing how suppliers are assessed
  • Appreciating how suppliers can influence the business
Topics to be covered
  • Supplier involvement
  • Value analysis
  • Quality Assurance
  • Supplier selection
  • Supplier rating and ranking
  • Contract management
Day Four: Identifying Suppliers Offering Competitive Advantage and Value
Competency Description: There are a number of systems and decisions to make in dealing with suppliers in order to gain the most competitive advantage.

Key behaviours

  • Appreciating the process of e-Procurement
  • Understanding outsourcing and decisions of buying
  • Knowing the process of ordering
  • Appreciating the value of cash to cash
Topics to be covered
  • IT systems and e-Procurement
  • Make/buy decision
  • Addressing quality issues
  • Overdue orders
  • The payment process
Day Five: Manipulating Markets to Deliver Significant Cost, Value and/or Risk Improvement to the Business
Competency Description: Costs have to be driven out of businesses and markets can be influenced in order to increase value and so improve the business.Key behaviours
  • Understanding cost in the business
  • Appreciating the drivers of value
  • Knowing how risk is managed
  • Understanding how to measure the business
Topics to be covered
  • Identifying the lowest cost supplier
  • Supplier performance measurement
  • Selecting the most appropriate ordering process
  • Policies and procedures


  • On successful completion of this Training Course / Online Training Course, a PetroKnowledge Certificate / E-Certificate will be awarded to the delegates.

In Association With

GLOMACS Training

Our collaboration with GLOMACS aims to provide the best training services and benefits for our valued clients

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Frequently Asked Questions

  • To register online through our website, please click “Enroll Now” on the course page, complete and submit the form. A confirmation e-mail and instructions will be sent to the participant’s e-mail.
  • You may also get in touch with our Registration Team on
    +971 50 981 7386 | +971 2 557 7389 or send an email to

  • Payments can be made in USD or UAE local currency AED (Arab Emirates Dirhams) either by Bank Transfer or by Credit Card. Our Bank Account details will be provided on the invoice.
  • Course fees are payable upon booking unless a valid, authorized Purchase Order is provided and accepted.
  • Invoices will be sent via email/courier to the ID/name and address provided.
  • The course fee shall be settled prior to course start date. Corporate payments with existing payment policy shall be relayed to us in advance.

Upon successful registration online, enrolment on the respective training course will be confirmed by Registration Team by e-mail along with the invoice and joining instruction.

For corporate fees and group registration, please send your query to

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