An Interactive 5-Day Training Course

Business Development: A Toolkit for Organisational Success

Master Business DevelopmentThrough Knowledge, Skill, and Discipline

Business Development: A Toolkit for Organisational Success

Scheduled Dates

Classroom

29 Jun - 03 Jul 2026
Dubai - UAE
$5,950
31 Aug - 04 Sep 2026
Dubai - UAE
$5,950
26 - 30 Oct 2026
London - UK
$5,950
23 - 27 Nov 2026
Madrid - Spain
$5,950
21 - 25 Dec 2026
Paris - France
$5,950
28 Jun - 02 Jul 2027
Dubai - UAE
$5,950
30 Aug - 03 Sep 2027
Dubai - UAE
$5,950
25 - 29 Oct 2027
London - UK
$5,950
22 - 26 Nov 2027
Madrid - Spain
$5,950
20 - 24 Dec 2027
Paris - France
$5,950

Why Choose this Training Course?

In today’s fast-paced and highly competitive environment, organizations must remain flexible, responsive, and continuously prepared to secure new opportunities.

This Business Development Training Course equips professionals with the tools to strengthen their sales expertise and development capabilities while adopting effective strategies to become persuasive representatives of their organization.

This Business Development Training Course is designed to help participants build credibility, stand out from competitors, and clearly communicate value to potential clients.

By doing so, participants will be able to create a strong pipeline of high-quality opportunities that drive sustainable growth, improved performance, and increased revenue.

This training course will cover:

  • Core principles of business development
  • Stakeholder analysis: persona creation, weekly planning, and competitor positioning
  • Effective lead generation approaches
  • Strengthening selling and influencing capabilities through knowledge, skills, and discipline
  • Techniques to engage prospects and secure business opportunities

What are the Goals?

By completing this Business Development Training Course, participants will be able to:

  • Explain key concepts and essential skills in business development
  • Apply practical communication and assertiveness techniques effectively
  • Identify and implement proven business development practices
  • Understand and apply negotiation principles relevant to business growth
  • Analyze and evaluate various strategies and approaches within business development

Who is this Training Course for?

This Business Development Training Course is ideal for professionals in leadership, management, and sales roles seeking to make a measurable impact within their organizations. It is also suitable for individuals responsible for managing teams or sales functions.

This training course is particularly beneficial for:

  • Sales managers and executives aiming to develop high-performing teams
  • Entrepreneurs seeking to grow their customer base and build sales capabilities
  • Business leaders who want to enhance their influence and persuasion skills
  • Business development professionals involved in client relationships and revenue growth
  • Professionals transitioning into sales from other functional areas

Organisational Impact

Participating in this Business Development Training Course will result in:

  • Higher revenue generation and improved productivity through structured business development efforts
  • More efficient use of time by focusing on high-impact development activities
  • Stronger competitive positioning in the marketplace
  • Increased confidence, motivation, and alignment through shared techniques and approaches

Daily Agenda

Day 1: Introduction to Business Development
  • How to undertake a Business Development skills audit
  • Ways to enhance Your Selling and Persuasion Skills: Knowledge, Skill, and Discipline
  • Strategies to strengthen your sales skills
  • Enhancing your sales language
  • How to draft a sales pitch
Day 2: Customer Profiling and Engagement
  • How to build a stakeholder map
  • Creating Personas
  • Planning Your ideal work week
  • Talking about Your Competitors
  • Identify target audiences with concentrated filters.
  • Learn how to prepare competitive conversation topics 
Day 3: Lead Generation and Sales
  • Developing a sales framework
  • Exploring tried and tested sales tools
  • Lead generation tactics
  • How to create qualifying questions
  • The perfect sales meeting checklist
Day 4: Communication and Presentation Skills
  • The four Ps of Presentation
  • How to overcome fears when presenting and pitching
  • Creating engaging and informative presentations
  • How to draft a prospecting script
  • Ways to enhance your impact when presenting to make a persuasive first impression
Day 5: The Business Development Masterclass
  • Learn about the critical skills needed to lead a high performing business development team
  • The role of negotiations in business development and sales
  • How to close a deal
  • Activity: Business Development plan and pitch

Certificate

  • On successful completion of this Training Course / Online Training Course, a PetroKnowledge Certificate / E-Certificate will be awarded to the delegates.

Would an alternative date be more suitable?

We offer a variety of tailored training options, customized to meet your organisation's needs. Delivered anytime, anywhere, we make it easy to bring expert training directly to your team.

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