
An Intensive 5-day Training Course
Effective Communication for Government Employees
Develop your Communication Approaches in the Public Service
Scheduled Dates
Classroom
11 - 15 Aug 2025 | Dubai - UAE | $5,950 | RESERVE A SEAT |
31 Aug - 04 Sep 2025 | Riyadh - Saudi Arabia | $5,950 | RESERVE A SEAT |
20 - 24 Oct 2025 | London - UK | $5,950 | RESERVE A SEAT |
Would an alternative date be more suitable?
We offer a variety of tailored training options, customized to meet your organisation's needs. Delivered anytime, anywhere, we make it easy to bring expert training directly to your team.
Why Choose this Training Course?
Effective Communications for Government Employees lets you understand how to develop a professional communication approach as a government to all your stakeholders. Important is not the question that the government should communicate, but much more the answers to the questions of what, when, whom, and how.
The way how communication from the government is perceived by the audience is essential for the successful implementation of government policies, rules and regulations and will also support the success of national, regional, and local servants. Also, governments have to think more and more in branding and reputation terms and not only during times of crisis.
This Effective Communications for Government Employees training course will take you step by step through the strategic approach, the external communications field, the internal communications field, how to navigate and select the right communication tools, and how to develop your career as a professional communicator.
This training course will highlight:
- Development of communication strategy for government bodies
- Understanding the stakeholders of the government communication
- The approach to external communication
- Key to success is internal communication
- Navigating the huge amount of available communication tools
- Developing your career in government communications
What are the Goals?
At the end of this Effective Communications for Government Employees training course, you will learn to:
- Translate government strategy into a communication strategy to deliver
- Analyse stakeholders and upcoming issues
- Understand the external communication field including media, crisis, branding, partnerships, social media, and reputation
- Implement a strategy for internal communication to assure the success of your communication approach by understanding face-to-face communication, the importance of line-management-communication, how to communicate during change management, and understanding feedback
- Select the right communication tools to bring your strategy effectively to life
- Successfully implement government campaigns and monitor communication including the delivery of the strategic objectives
- Develop your own career in government communication
Who is this Training Course for?
This Effective Communications for Government Employees training course is perfect for all professionals who operate or are thinking of a career move into communications at governments.
This training course is suitable to a wide range of professionals but will greatly benefit:
- Communication professionals in public service
- Communication professionals in organizations aligned to government
- Communication professionals thinking of a career move into government
- Project managers at government organizations
- Internal communication professionals within government organizations
- Media relations professionals within government organizations
- Social media experts within government organizations
- Department heads who want to become better communicators at government organizations
How will this Training Course be Presented?
The training course will use a combination of classroom training with lectures, interactive sessions, and the development of a case study. Every day, time will be spent on implementing the learning into the group case studies (including cases from the participants) which will be presented to the whole group on the last day. A strong participation of every participant is required to get the best result.
Organisational Impact
Organizations will gain immediate impact from this Effective Communications for Government Employees training course because the participants learn not only the theory behind communication but also a lot of practical tools on how to apply this theory in everyday practice.
These include:
- Development of communication strategy, based on government policies, rules, and regulations
- Better way of communicating with external stakeholders, using the right combination of communication tools
- Understanding the importance of strong internal communication to make the external approach successful
- Understanding how successful the communication approach was and what actions need to be taken to deliver full success
- Prepare the organization even better for the next crisis by developing the skills of the participants in issue management and crisis communications
- Developing the brand of the government bodies to support sponsoring and build credit amongst the citizens
Personal Impact
This training course is based on developing knowledge and applying these learnings immediately into practice via the interactive approach and case studies.
Your direct benefits are:
- Understanding and developing a communications strategy
- Analyzing and selecting the right stakeholders
- Understanding how to impact external communication from the government towards all stakeholders
- Learning how to involve colleagues internally in the success of government campaigns and actions
- Navigating the broad field of communication tools; understanding and selecting the most effective tools for your next campaign
- Developing a strong online presence for yourself, supporting your own brand and the government organizations you work for
- Understanding the importance of monitoring and measuring for success and applying them
- Applying the learning immediately in either general or your specific communication cases during group case studies
Daily Agenda
Day One: Communicating Strategically as a Government Organization
- From government policy to communication strategy
- Understanding government information and networking
- Analyzing your stakeholders
- Planning - the basis of every successful campaign
- Impact of culture on your communication
- Selection and developing a communication strategy
Day Two: Communication with the Government’s External Environment
- The media landscape – global, national, local
- Media relations at a government level
- National vs local media
- Using social media as a government organization
- Crisis communication
- Issue management
- Branding and reputation management
- Acting in partnerships
- How to address external communication
Day Three: Success Starts with Strong Internal Communication
- How to involve employees in your success
- Face-to-face communication
- Internal inline engagement
- Line-management communication
- Change management
- Impact of internal communication on your success
Day Four: Navigating and Selecting the Right Communication Tools
- Digital tools
- Print tools
- Visual and audio tools
- Branding tools
- Sponsoring and events
- Monitor and measurement tools
- Selecting the right communication mix for the case
Day Five: Successful Government Communication in Practice
- Connecting the dots of strategy, planning, and execution
- Your presentation – the first impression counts
- Communicate with trust and integrity
- Monitor and measure for success
- Presentation of case studies
- Professional development
- Working with communication agencies and consultants
Certificate
- On successful completion of this Training Course / Online Training Course, a PetroKnowledge Certificate / E-Certificate will be awarded to the delegates.
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Frequently Asked Questions
Why PetroKnowledge?
PetroKnowledge is a globally recognized provider of training courses for oil and gas professionals, offering a wide range of specialized training courses designed to enhance knowledge, skills, and expertise in the energy sector. With courses tailored to meet the evolving demands of the oil and gas industry, PetroKnowledge helps professionals stay up-to-date with industry standards, technological advancements, and best practices.
Who are these training courses designed for?
Our courses are specifically developed for professionals in the oil and gas industry, including engineers, technical staff, managers, and other specialists looking to advance their careers. Whether you’re a seasoned expert or new to the sector, our training for oil and gas professionals is suited to individuals at all stages of their professional journey.
Are the courses delivered online or in person?
PetroKnowledge offers flexible learning solutions with both online courses and in-person training options. Online courses for oil and gas professionals provide the flexibility to learn from anywhere, while in-person courses offer a hands-on, interactive learning environment. Each training course page provides detailed information on the delivery format, allowing you to choose the option that best meets your learning style and schedule
Can I get a customized training course for my team?
Yes, PetroKnowledge offers customized in-house training solutions for organizations looking to upskill their teams. We work closely with companies to design bespoke training courses for oil and gas professionals that address specific challenges and objectives. Whether you need on-site training or online solutions, we can tailor the training courses to suit your organization’s needs.
Are there any prerequisites for attending a course?
Certain advanced training courses for oil and gas professionals may require prior experience or technical knowledge. These prerequisites ensure that participants can fully benefit from the course content. We recommend reviewing the course description on the relevant page to determine if any prerequisites apply to your selected course.
How can I enroll in a course?
Enrolling in one of our training courses for oil and gas professionals is simple and convenient. Navigate to the specific course page, click “Enroll Now,” and complete the registration form. You will receive a confirmation email with further details on how to proceed.
You may also get in touch with our Registration Team on
+971 50 981 7386 | +971 2 557 7389 or send an email to [email protected]
When should I expect to receive confirmation of registration?
Upon successful registration online, enrolment on the respective training course will be confirmed by Registration Team by e-mail along with the invoice and joining instruction.
Will I receive a certificate after completing the course?
Yes, upon successful completion of our courses for professionals in the oil and gas industry, you will receive an industry-recognized certificate from PetroKnowledge. This certification is designed to validate your skills and knowledge and can significantly enhance your professional credentials, boosting your career prospects in the competitive oil and gas sector.
When and how do I arrange payments?
We offer two convenient payment options:
- Bank Transfer – You can make payment via bank transfer. Once your registration is confirmed, you will receive an invoice with the banking details for the transfer. We would require you to supply a swift copy for us to confirm receipt of funds.
- Payment Link – Alternatively, we provide a secure payment link that you can use to complete your payment after your registration has been confirmed.
What is the refund or cancellation policy?
Our refund and cancellation policy varies depending on the course and circumstances. Generally, cancellations made at least 21 days before the training are eligible for a refund, less any administrative fees. If you have any specific inquiries about the cancellation or refund, don’t hesitate to contact our support team, who can assist with your booking and cancellation queries.
Is there a discount for more than one registrant/course?
For corporate fees and group registration, please send your query to [email protected].