An Intensive 5-day Training Course
Strategic Communication:
Thinking, Planning and Execution
Involve, Inspire, Influence
Scheduled Dates
Classroom
| 21 - 25 Apr 2025 | Dubai - UAE | $5,950 | RESERVE A SEAT |
| 19 - 23 May 2025 | London - UK | $5,950 | RESERVE A SEAT |
| 30 Jun - 04 Jul 2025 | Dubai - UAE | $5,950 | RESERVE A SEAT |
| 25 - 29 Aug 2025 | London - UK | $5,950 | RESERVE A SEAT |
| 22 - 26 Sep 2025 | Dubai - UAE | $5,950 | RESERVE A SEAT |
| 27 - 31 Oct 2025 | London - UK | $5,950 | RESERVE A SEAT |
| 24 - 28 Nov 2025 | Dubai - UAE | $5,950 | RESERVE A SEAT |
| 29 Dec 2025 - 02 Jan 2026 | London - UK | $5,950 | RESERVE A SEAT |
| 26 - 30 Jan 2026 | Amsterdam - The Netherlands | $5,950 | RESERVE A SEAT |
| 02 - 06 Mar 2026 | Riyadh - Saudi Arabia | $5,950 | RESERVE A SEAT |
| 23 - 27 Mar 2026 | Dubai - UAE | $5,950 | RESERVE A SEAT |
Online
| 19 - 23 May 2025 | Online | $3,950 | RESERVE A SEAT |
| 25 - 29 Aug 2025 | Online | $3,950 | RESERVE A SEAT |
| 27 - 31 Oct 2025 | Online | $3,950 | RESERVE A SEAT |
Would an alternative date be more suitable?
We offer a variety of tailored training options, customized to meet your organisation's needs. Delivered anytime, anywhere, we make it easy to bring expert training directly to your team.
Why Choose this Training Course?
Strategic Communications have never been more critical. Organisations must communicate effectively with their stakeholders in a crowded communications world to build trust, manage reputation and inform them of their priorities and objectives. You will develop the skills to scan the horizon for issues and forecast and analyse trends which might impact your organisation – including political, economic, social and technological developments.
Packed with examples of best practices, this Strategic Communication: Thinking, Planning and Execution training course will explore how to create, develop, and deliver communication strategies that have real value for the company. This training course enables managers and communications practitioners to examine the development of a communications strategy and its execution. The methods, tools, and techniques you will learn will help your organisation achieve its strategic objectives.
This Strategic Communication training course training course will highlight:
- How to align your communications with your corporate strategy?
- Assessing your communications environment
- Ensuring that your communication matches strategic intent
- Horizon scanning, forecasting and scenario painting
- Measuring outcomes
What are the Goals?
By the end of this Strategic Communication training course, you will be able to:
- Understand organisational strategy and strategic communications issues
- Define the aim, objectives and tactics of a strategic plan
- Identify research needs and ways to source information
- Categories audiences and design programmes to engage them
- Identify risks and plan to manage them
- Scope what can be evaluated and plan how to evaluate them
Who is this Training Course for?
This Strategic Communication training course is suitable for a wide range of professionals but will significantly benefit:
- Communications professionals
- Directors with communications responsibility
- Corporate Communications Practitioners / Managers
- Public Relations Officers / Managers
- Public Affairs Practitioners
- Marketing Officers / Managers
- Anyone planning a career in PR
How will this Training Course be Presented?
This Strategic Communication training course uses various proven adult learning techniques to ensure effective assimilation and retention of the information presented. This highly interactive training course will prompt delegates to reflect on their thinking, communication style and practice.
Your Tutor will guide and facilitate learning using a wide variety of methods, including direct input, video, discussions, case studies and group and individual exercises to focus on the themes of the course, practice skills and receive feedback.
Organisational Impact
Your company will benefit in the following ways:
- Increased relevance of the communications effort to realising the corporate strategy
- More robust measurable objectives and KPIs
- Increased dialogue between the communications team and business units
- More focused internal and customer communication
- Greater attention to data and external trends in defining comms plans
Personal Impact
The personal benefits to be derived from attending this training course include the following:
- Greater confidence in handling strategic communications
- Improved ability to plan specific stakeholder groups
- A greater understanding of strategy and how to research and develop it
- Enhanced understanding of the ways to look for over-the-horizon events
- A vast repertoire of strategic and tactical planning skills
Daily Agenda
Day One: DAY 1: Why is Strategic Communication Important?
- Why is communication important – and what is ‘strategic’?
- It starts with the corporate strategy
- Exploring corporate strategy to define your role
- The place of business and communications plans
- Structures for Communications strategies and plans
- Applying these insights to your organisation
Day Two: Day 2: Researching Strategy
- The big picture – analysing trends
- Using SWOT, PEST and PESTLE
- Analysing Opportunities and Threats
- Over the horizon events – early warnings
- Research skills
- Research sources
Day Three: Day 3: Stakeholder Communications
- Mapping your regular stakeholders
- Identifying ‘situational stakeholders’ by project and issue
- Planning stakeholder communication activities
- Recognising the need for campaigns
- The skills of negotiation and persuasion
- Stakeholder narrative and messaging
Day Four: Day 4: Communications Strategy
- Vision, mission, values and strategy
- Account management and business communications strategies
- SMART objectives
- Creating KPIs and CSFs
- Developing your communications plans
- Consulting on your draft strategy
Day Five: Day 5: Evaluation
- Communication – what can be measured
- Gathering and using data
- Making your data gathering plan
- Acquiring the tools – your ‘tech stack.’
- Making strategy happen
- Reporting to the C Suite
Certificate
- On successful completion of this Training Course / Online Training Course, a PetroKnowledge Certificate / E-Certificate will be awarded to the delegates.
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Frequently Asked Questions
Why PetroKnowledge?
PetroKnowledge is a globally recognized provider of training courses for oil and gas professionals, offering a wide range of specialized training courses designed to enhance knowledge, skills, and expertise in the energy sector. With courses tailored to meet the evolving demands of the oil and gas industry, PetroKnowledge helps professionals stay up-to-date with industry standards, technological advancements, and best practices.
Who are these training courses designed for?
Our courses are specifically developed for professionals in the oil and gas industry, including engineers, technical staff, managers, and other specialists looking to advance their careers. Whether you’re a seasoned expert or new to the sector, our training for oil and gas professionals is suited to individuals at all stages of their professional journey.
Are the courses delivered online or in person?
PetroKnowledge offers flexible learning solutions with both online courses and in-person training options. Online courses for oil and gas professionals provide the flexibility to learn from anywhere, while in-person courses offer a hands-on, interactive learning environment. Each training course page provides detailed information on the delivery format, allowing you to choose the option that best meets your learning style and schedule
Can I get a customized training course for my team?
Yes, PetroKnowledge offers customized in-house training solutions for organizations looking to upskill their teams. We work closely with companies to design bespoke training courses for oil and gas professionals that address specific challenges and objectives. Whether you need on-site training or online solutions, we can tailor the training courses to suit your organization’s needs.
Are there any prerequisites for attending a course?
Certain advanced training courses for oil and gas professionals may require prior experience or technical knowledge. These prerequisites ensure that participants can fully benefit from the course content. We recommend reviewing the course description on the relevant page to determine if any prerequisites apply to your selected course.
How can I enroll in a course?
Enrolling in one of our training courses for oil and gas professionals is simple and convenient. Navigate to the specific course page, click “Enroll Now,” and complete the registration form. You will receive a confirmation email with further details on how to proceed.
You may also get in touch with our Registration Team on
+971 50 981 7386 | +971 2 557 7389 or send an email to [email protected]
When should I expect to receive confirmation of registration?
Upon successful registration online, enrolment on the respective training course will be confirmed by Registration Team by e-mail along with the invoice and joining instruction.
Will I receive a certificate after completing the course?
Yes, upon successful completion of our courses for professionals in the oil and gas industry, you will receive an industry-recognized certificate from PetroKnowledge. This certification is designed to validate your skills and knowledge and can significantly enhance your professional credentials, boosting your career prospects in the competitive oil and gas sector.
When and how do I arrange payments?
We offer two convenient payment options:
- Bank Transfer – You can make payment via bank transfer. Once your registration is confirmed, you will receive an invoice with the banking details for the transfer. We would require you to supply a swift copy for us to confirm receipt of funds.
- Payment Link – Alternatively, we provide a secure payment link that you can use to complete your payment after your registration has been confirmed.
What is the refund or cancellation policy?
Our refund and cancellation policy varies depending on the course and circumstances. Generally, cancellations made at least 21 days before the training are eligible for a refund, less any administrative fees. If you have any specific inquiries about the cancellation or refund, don’t hesitate to contact our support team, who can assist with your booking and cancellation queries.
Is there a discount for more than one registrant/course?
For corporate fees and group registration, please send your query to [email protected].
