An Intensive 5-day Training Course
Strategic Brand Management
Learn About Processes that Create and Support Great Brands
Scheduled Dates
Classroom
| 19 - 23 Aug 2024 | Dubai - UAE | $5,950 | RESERVE A SEAT |
| 23 - 27 Dec 2024 | London - UK | $5,950 | RESERVE A SEAT |
Are the scheduled dates matching with your needs?
We provide a wider range of training options. Tailored and customized, we can deliver your organization’s training needs anytime, anywhere.
Why Choose this Training Course?
This Strategic Brand Management training course is designed to help you become a brand leader in your organization. On this training course you will learn how to construct, implement, and manage brand strategies, and enhance your credibility as a brand leader. You will gain valuable knowledge, insight, and skills that will enable you to target your brand accurately, position it correctly in the minds of the target audience, become your customers’ preferred brand, and create brand loyalty.
You will also learn how to build your brand internally, and coordinate the actions of people in your organization, so that they understand the brand and deliver it consistently in the market. In addition to this, you will learn how to align your organization’s capabilities, resources, actions, and marketing mix, so that they each work in harmony to deliver the brand. Overall, the training course will give you the knowledge, tools, insight, and structure to take the lead in building and managing your brand.
This Strategic Brand Management training course will highlight:
- Key principles of strategic brand management – what a brand is, how branding works, brand management, types of branding, essential brand terminology, creating brand equity and value.
- Undertaking market and brand research – types of brand research, tools to gather brand information, recognising customer branding opportunities, analysing competitors’ brands.
- Defining brand objectives and constructing a brand strategy – defining purpose, vision, values, mission, positioning, proposition, personality and brand audience.
- Building a brand internally – understanding the capabilities, resources, brand culture, brand touchpoints and limitations – defining internal actions to deliver the brand consistently.
- Constructing implementing and controlling the brand plan - designing the brand marketing mix, implementing the plan, measuring brand KPIs and building the brand.
What are the Goals?
By the end of this Strategic Brand Management training course, you will learn to:
- Develop a credible brand strategy and manage brands
- Win internal support to deliver your brand strategy
- Justify your brand decisions and actions
- Identify brand obstacles and align resources to overcome them
- Assess continuous brand performance and take remedial action
- Manage a brand portfolio and maintain brand characteristics
Who is this Training Course for?
Strategic Brand Management training course will provide valuable benefits for a broad range of people who are involved in brand and marketing management, including (but not limited) to:
- Brand Managers
- Marketing Executives
- Product Managers
- Key Account Executives, Business Development Professionals, Sales Executives and Sales Managers
- Entrepreneurs
- Small to Medium Enterprise (SME) owners and Managers
How will this Training Course be Presented?
This Strategic Brand Management training course will be highly interactive and will feature, formal presentations, discussions, group exercises and feedback and examples that enhance the training course topics and content, video, quizzes, branding models, step-by-step processes, and analysis. The content and training methodology are designed to give attendees knowledge, insight and tools that they can use in practice in the workplace.
Organisational Impact
Attending this Strategic Brand Management training course, the participants will return to their organizations with a broader understanding of how strategic brand management activities support business objectives, including:
- Adopting a structured approach to strategic brand management
- Constructing a brand plan
- Aligning internal resources, strategies and behaviours to deliver the brand externally
- Designing the right brand ‘positioning’ and ‘propositions’
- Creating effective brand marketing campaigns using the 7Ps of the marketing mix
- Analysing brand awareness, associations and preference to build loyalty and brand value
Personal Impact
This Strategic Brand Management training course will enable participants to:
- Undertake end to end strategic brand management
- Assess a brand and introduce actions that will strengthen its position
- Adjust an organisation’s resources, and actions to brand consistently
- Specify brand objectives, brand strategy and build a brand plan
- Build brand awareness, perception, preference and loyalty in a market
- Become recognised as a credible brand leader and innovator, in their organisation
Daily Agenda
Day One: What a Brand Is, Why it's Valuable, and How to Build It
- What a brand is and why it is essential
- How branding works
- Brand terminology and principles
- Understanding brand profile
- How to create a brand
Day Two: How to Create the Brand Identity and Manage a Brand
- Understanding brand management
- Creating and managing brand identity
- External and internal branding
- Managing brand architecture and a brand portfolio
- Using market research to build and manage a brand
Day Three: Researching the Market to Construct a Brand Strategy
- Understanding the market environment
- Identifying brand opportunities and threats
- Understanding strengths, weaknesses, and capabilities required, to build your brand
- Recognizing and overcoming brand obstacles
- Setting objectives
Day Four: Creating a Brand Strategy, Brand Plan, Targeting, and Marketing Mix
- Creating a brand strategy
- Defining target customers and stakeholders
- Creating and implement the brand plan, using the marketing mix
- Aligning the product portfolio with the brand
- Aligning pricing strategy and the brand
Day Five: Implementing, Managing, and Controlling the Brand Plan
- Integrating digital and traditional communications tools, and messages
- Managing and supporting distributors to deliver the brand
- Managing people, process, and physical evidence
- Defining the schedule, setting the budget
- Controlling the brand plan
Certificate
- On successful completion of this Training Course / Online Training Course, a PetroKnowledge Certificate / E-Certificate will be awarded to the delegates.
In Association With
Our collaboration with GLOMACS aims to provide the best training services and benefits for our valued clients
Our collaboration with Oxford Management Centre aims to provide the best training services and benefits for our valued clients.
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Frequently Asked Questions
- To register online through our website, please click “Enroll Now” on the course page, complete and submit the form. A confirmation e-mail and instructions will be sent to the participant’s e-mail.
- You may also get in touch with our Registration Team on
+971 50 981 7386 | +971 2 557 7389 or send an email to [email protected]
- Payments can be made in USD or UAE local currency AED (Arab Emirates Dirhams) either by Bank Transfer or by Credit Card. Our Bank Account details will be provided on the invoice.
- Course fees are payable upon booking unless a valid, authorized Purchase Order is provided and accepted.
- Invoices will be sent via email/courier to the ID/name and address provided.
- The course fee shall be settled prior to course start date. Corporate payments with existing payment policy shall be relayed to us in advance.
Upon successful registration online, enrolment on the respective training course will be confirmed by Registration Team by e-mail along with the invoice and joining instruction.
For corporate fees and group registration, please send your query to [email protected].
