Name: Strategic Brand Management Training Course
Rating: 4.7 (1076 reviews)

Scheduled Dates

Classroom

20 - 24 Apr 2026

London - UK

$5,950

24 - 28 Aug 2026

Dubai - UAE

$5,950

21 - 25 Sep 2026

Riyadh - Saudi Arabia

$5,950

02 - 06 Nov 2026

Amsterdam - The Netherlands

$5,950

21 - 25 Dec 2026

Riyadh - Saudi Arabia

$5,950

28 Dec - 01 Jan 2027

London - UK

$5,950

19 - 23 Apr 2027

London - UK

$5,950

23 - 27 Aug 2027

Dubai - UAE

$5,950

01 - 05 Nov 2027

Amsterdam - The Netherlands

$5,950

27 - 31 Dec 2027

London - UK

$5,950

Why Choose this Training Course?

This Strategic Brand Management training course is designed to help you become a brand leader in your organization. On this training course you will learn how to construct, implement, and manage brand strategies, and enhance your credibility as a brand leader. You will gain valuable knowledge, insight, and skills that will enable you to target your brand accurately, position it correctly in the minds of the target audience, become your customers’ preferred brand, and create brand loyalty.

You will also learn how to build your brand internally, and coordinate the actions of people in your organization, so that they understand the brand and deliver it consistently in the market. In addition to this, you will learn how to align your organization’s capabilities, resources, actions, and marketing mix, so that they each work in harmony to deliver the brand. Overall, the training course will give you the knowledge, tools, insight, and structure to take the lead in building and managing your brand.

This Strategic Brand Management training course will highlight:

Key principles of strategic brand management – what a brand is, how branding works, brand management, types of branding, essential brand terminology, creating brand equity and value.
Undertaking market and brand research – types of brand research, tools to gather brand information, recognising customer branding opportunities, analysing competitors’ brands.
Defining brand objectives and constructing a brand strategy – defining purpose, vision, values, mission, positioning, proposition, personality and brand audience.
Building a brand internally – understanding the capabilities, resources, brand culture, brand touchpoints and limitations – defining internal actions to deliver the brand consistently.
Constructing implementing and controlling the brand plan - designing the brand marketing mix, implementing the plan, measuring brand KPIs and building the brand.

What are the Goals?

By the end of this Strategic Brand Management training course, you will learn to:

Develop a credible brand strategy and manage brands
Win internal support to deliver your brand strategy
Justify your brand decisions and actions
Identify brand obstacles and align resources to overcome them
Assess continuous brand performance and take remedial action
Manage a brand portfolio and maintain brand characteristics

Who is this Training Course for?

Strategic Brand Management training course will provide valuable benefits for a broad range of people who are involved in brand and marketing management, including (but not limited) to:

Brand Managers
Marketing Executives
Product Managers
Key Account Executives, Business Development Professionals, Sales Executives and Sales Managers
Entrepreneurs
Small to Medium Enterprise (SME) owners and Managers

How will this Training Course be Presented?

This Strategic Brand Management training course will be highly interactive and will feature, formal presentations, discussions, group exercises and feedback and examples that enhance the training course topics and content, video, quizzes, branding models, step-by-step processes, and analysis. The content and training methodology are designed to give attendees knowledge, insight and tools that they can use in practice in the workplace.

Organisational Impact

Attending this Strategic Brand Management training course, the participants will return to their organizations with a broader understanding of how strategic brand management activities support business objectives, including:

Adopting a structured approach to strategic brand management
Constructing a brand plan
Aligning internal resources, strategies and behaviours to deliver the brand externally
Designing the right brand ‘positioning’ and ‘propositions’
Creating effective brand marketing campaigns using the 7Ps of the marketing mix
Analysing brand awareness, associations and preference to build loyalty and brand value

Personal Impact

This Strategic Brand Management training course will enable participants to:

Undertake end to end strategic brand management
Assess a brand and introduce actions that will strengthen its position
Adjust an organisation’s resources, and actions to brand consistently
Specify brand objectives, brand strategy and build a brand plan
Build brand awareness, perception, preference and loyalty in a market
Become recognised as a credible brand leader and innovator, in their organisation

Daily Agenda

Day 1: What a Brand Is, Why it's Valuable, and How to Build It

What a brand is and why it is essential
How branding works
Brand terminology and principles
Understanding brand profile
How to create a brand

Day 2: How to Create the Brand Identity and Manage a Brand

Understanding brand management
Creating and managing brand identity
External and internal branding
Managing brand architecture and a brand portfolio
Using market research to build and manage a brand

Day 3: Researching the Market to Construct a Brand Strategy

Understanding the market environment
Identifying brand opportunities and threats
Understanding strengths, weaknesses, and capabilities required, to build your brand
Recognizing and overcoming brand obstacles
Setting objectives

Day 4: Creating a Brand Strategy, Brand Plan, Targeting, and Marketing Mix

Creating a brand strategy
Defining target customers and stakeholders
Creating and implement the brand plan, using the marketing mix
Aligning the product portfolio with the brand
Aligning pricing strategy and the brand

Day 5: Implementing, Managing, and Controlling the Brand Plan

Integrating digital and traditional communications tools, and messages
Managing and supporting distributors to deliver the brand
Managing people, process, and physical evidence
Defining the schedule, setting the budget
Controlling the brand plan

Certificate

On successful completion of this Training Course / Online Training Course, a PetroKnowledge Certificate / E-Certificate will be awarded to the delegates.

In Association With

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Would an alternative date be more suitable?

We offer a variety of tailored training options, customized to meet your organisation's needs. Delivered anytime, anywhere, we make it easy to bring expert training directly to your team.

Related Categories

Management, Strategy & Leadership

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CERTIFICATES

An Interactive 5-Day Training Course

Strategic Brand Management

Learn About Processes that Create and Support Great Brands