Modern Meetings, Incentives, Conference and Events (MICE) Techniques

The meetings, incentives, conferences, and events industry is growing worldwide. The numbers of special interest conferences, conventions, exhibitions and festivals demand ever greater mixes of trades and facilities. Bidding for, securing and delivering a successful event requires a wide range of skills and takes imagination and a high degree of organisation

This training course is designed to equip students with the skills to organise all aspects of indoor and outdoor events, press conferences, exhibitions, conferences, product launches, festivals, and charitable fundraising events or major sponsored events. It covers the bid process, project management, strategic planning, budgeting, finance, promotions, marketing and sponsorship, operations and production, health and safety, and risk management.

• Channel your imagination to develop exciting event concepts and win pitches
• Hone the organisational skills and knowledge to plan and manage any event
• Create and sustain profitable professional alliances that deliver
• Understand how to turn an ordinary event into an eco event and meet CSR targets
• Bring all of the elements together to make a world class event that will be remembered for all the right reasons.

At the end of this training course, participants will be able to:

• Understand the concept and role of major events in the market place;
• Know how to source event leads and ideas and to research and deliver a winning pitch
• Demonstrate the skills and attributes of a good event planner including sourcing venues, speakers and suppliers
• Understand how to publicise and market your event
• Explain how to manage a team well and hold event committee meetings successfully.
• Explain how to manage a budget, detailing how sponsorships work and what the main incomes and outgoings are.

This training course is ideal for anyone involved in organising events or conferences. Whether you work as a Conference Manager, Event Manager or Fundraiser, the skills you learn through this practical training will be invaluable. This includes:

• Meeting planners
• Event managers
• Event marketers
• Festival organisers
• PR professionals
• Hospitality professionals
• Hoteliers
• Convention centres
• Convention and visitor bureaux

This fast-paced programme uses a rich mixture of practical exercises, case-studies, questionnaires, syndicate and group work and video/DVD examples. Participants will be asked to reflect on and to discuss their own professional issues and experience.

This world-leading training course will give any organisation with an involvement with in the events industry greater insight into the knowledge and skills to profit from growth in MICE tourism. You will gain:

• A wealth of information on sourcing event opportunities
• The knowledge and skills to create a winning bid
• Insight into ISO 20121: The International Standard for sustainable events and an understanding of how to gain registration against the standard as a marketing tool
• The latest tools to manage and run excellent events including Projectlibre software
• A supplier inventory and selection process
• State of the art social media tools for marketing, evaluation and brand building

After attending this training course you will have

• Greater confidence in leading interdisciplinary teams on major event projects
• A portfolio of skills that will enable you to run major events
• Excellent project and time-management skills
• The ability to conduct a risk assessment and devise a risk management plan
• The tools to valuate meetings, conferences, events and exhibitions
• Access to a network of potential allies, suppliers and outsources