Name: Modern Meetings, Incentives, Conference and Events (MICE) Techniques Training Course
Rating: 4.7 (1076 reviews)

Scheduled Dates

Classroom

06 - 10 Jul 2026

London - UK

$5,950

21 - 25 Dec 2026

Dubai - UAE

$5,950

05 - 09 Jul 2027

London - UK

$5,950

20 - 24 Dec 2027

Dubai - UAE

$5,950

Why Choose this Training Course?

The meetings, incentives, conferences, and events industry is growing worldwide. The numbers of special interest conferences, conventions, exhibitions and festivals demand ever greater mixes of trades and facilities. Bidding for, securing and delivering a successful event requires a wide range of skills and takes imagination and a high degree of organisation

This training course is designed to equip students with the skills to organise all aspects of indoor and outdoor events, press conferences, exhibitions, conferences, product launches, festivals, and charitable fundraising events or major sponsored events. It covers the bid process, project management, strategic planning, budgeting, finance, promotions, marketing and sponsorship, operations and production, health and safety, and risk management.

Channel your imagination to develop exciting event concepts and win pitches
Hone the organisational skills and knowledge to plan and manage any event
Create and sustain profitable professional alliances that deliver
Understand how to turn an ordinary event into an eco event and meet CSR targets
Bring all of the elements together to make a world class event that will be remembered for all the right reasons.

What are the Goals?

At the end of this training course, participants will be able to:

Understand the concept and role of major events in the market place;
Know how to source event leads and ideas and to research and deliver a winning pitch
Demonstrate the skills and attributes of a good event planner including sourcing venues, speakers and suppliers
Understand how to publicise and market your event
Explain how to manage a team well and hold event committee meetings successfully.
Explain how to manage a budget, detailing how sponsorships work and what the main incomes and outgoings are.

Who is this Training Course for?

This training course is ideal for anyone involved in organising events or conferences. Whether you work as a Conference Manager, Event Manager or Fundraiser, the skills you learn through this practical training will be invaluable. This includes:

Meeting planners
Event managers
Event marketers
Festival organisers
PR professionals
Hospitality professionals
Hoteliers
Convention centres
Convention and visitor bureaux

How will this Training Course be Presented?

This fast-paced programme uses a rich mixture of practical exercises, case-studies, questionnaires, syndicate and group work and video/DVD examples. Participants will be asked to reflect on and to discuss their own professional issues and experience.

Organisational Impact

This world-leading training course will give any organisation with an involvement with in the events industry greater insight into the knowledge and skills to profit from growth in MICE tourism. You will gain:

A wealth of information on sourcing event opportunities
The knowledge and skills to create a winning bid
Insight into ISO 20121: The International Standard for sustainable events and an understanding of how to gain registration against the standard as a marketing tool
The latest tools to manage and run excellent events including Projectlibre software
A supplier inventory and selection process
State of the art social media tools for marketing, evaluation and brand building

Personal Impact

After attending this training course you will have

Greater confidence in leading interdisciplinary teams on major event projects
A portfolio of skills that will enable you to run major events
Excellent project and time-management skills
The ability to conduct a risk assessment and devise a risk management plan
The tools to valuate meetings, conferences, events and exhibitions
Access to a network of potential allies, suppliers and outsources

Daily Agenda

Day 1: An Introduction to the MICE industry

Introduction, welcome and goal setting
Key qualities of an Event Manager
Generating new business
Creating a “seamless” service for MICE events
Nurturing and supporting potential clients – joining their networks
Creating a first-class event brief
Listening skills and desk research
The event bidding process

Day 2: Perfect Pitch

Creating the perfect proposal
A problem-solving approach to event design
The place of lateral thinking and creativity
Supporting documentation for your bid
The art of influence and persuasion
Presentation skills
Costing and budget preparation
Sponsorship and building bid alliances

Day 3: Perfect Planning

Identifying Event Goals and SMART Objectives
Project management and Projectlibre
Creating the multi-disciplinary team
Programme planning - sourcing venues, speakers and entertainment
Conducting a risk assessment and documenting it
Time management, scheduling and rosters
Event equipment and building organisational capability
Theming, catering and partner programmes
On-line events

Day 4: Perfect Reputation

The changed world of relationships in the age of social media networks
Identifying the drivers of reputation growth and development
Differentiating yourself in the marketplace
Using measurement to improve performance
Reputational management
E-reputational management, Search Engine Optimisation and other media tools
ISO 20121: The International Standard for sustainable events and other certification
Corporate Social Responsibility and eco-event planning

Day 5: Putting it all together

Marketing the event
Measuring event success
Planning your career and personal development
Developing your portfolio
Managing up and increasing your personal visibility
Networking and effectiveness
Team working and your personal effectiveness
Summary and Conclusion

Certificate

On successful completion of this Training Course / Online Training Course, a PetroKnowledge Certificate / E-Certificate will be awarded to the delegates.

In Association With

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Would an alternative date be more suitable?

We offer a variety of tailored training options, customized to meet your organisation's needs. Delivered anytime, anywhere, we make it easy to bring expert training directly to your team.

Related Categories

Management, Strategy & Leadership

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Modern Meetings, Incentives, Conference and Events (MICE) Techniques