Protocol & Event Management

An Intensive 5-day Training Course

Protocol & Event Management

Protocol & Event Management

Scheduled Dates


29 Apr - 03 May 2024 Dubai - UAE $5,950 RESERVE A SEAT
24 - 28 Jun 2024 Dubai - UAE $5,950 RESERVE A SEAT
29 Jul - 02 Aug 2024 Lisbon - Portugal $5,950 RESERVE A SEAT
12 - 16 Aug 2024 London - UK $5,950 RESERVE A SEAT
16 - 20 Sep 2024 Dubai - UAE $5,950 RESERVE A SEAT
21 - 25 Oct 2024 Oslo - Norway $5,950 RESERVE A SEAT
18 - 22 Nov 2024 Dubai - UAE $5,950 RESERVE A SEAT
09 - 13 Dec 2024 London - UK $5,950 RESERVE A SEAT

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Why Choose this Training Course?

This PetroKnowledge Protocol & Event Management training course is a must for any business aiming to include events as part of their Public Relations and Marketing activities. The face to face communication opportunities created by events provide business people with the most powerful of opportunities to influence their colleagues, clients and investors. Smooth well-run events reflect well on any business building its reputation and standing. This PetroKnowledge training course provides a comprehensive grounding in all the basics of event management allowing attendees to effectively organise their own events or more closely manage contractors organising events for them. 

This PetroKnowledge training course will highlight:

  • What events can do for your PR and marketing strategy?
  • Scheduling techniques to plan and deliver an event
  • Practical hints and tips on venue choice, stage management and different types of dining
  • Managing the media at your events to multiply outcomes
  • Advice on looking after guests and protocol for VIPs

What are the Goals?

At the end of this PetroKnowledge training course, delegates will have an understanding of the theoretical basis for the application of events as part of their PR or Marketing strategy:

  • Delegates will be able to schedule and plan an event
  • Delegates will be familiar with a range of events they are likely to engage in and the requirements for their successful delivery
  • Delegates will be able to identify the most appropriate venues and activities for their events
  • Delegates will be able to manage the media at their events with confidence
  • Delegates will be able to troubleshoot event plans to identify potential problem areas before they emerge

Who is this Training Course for?

This PetroKnowledge Protocol & Event Management training course is relevant to anyone likely to have responsibility for the delivery of events for their organisation but new to the concepts and practicalities of this facet of corporate communications. 

  • Middle and senior managers tasked with the direct delivery of events or oversight of specialist sub-contractors
  • Senior operational managers with responsibility for managing teams whose role includes event management
  • Senior managers up to Board level with responsibility for the strategic use of events as part of the organisation’s PR and marketing strategy and their effective deployment

How will this Training Course be Presented?

This PetroKnowledge Protocol & Event Management training will be delivered through a combination of presentations, group discussion and group exercises. Delegates will be encouraged to ask questions as the training course progresses relevant to their own backgrounds and company requirements. This PetroKnowledge training course will culminate in a group exercise in which delegates will have an opportunity to apply what has been discussed over the previous five days.

Organisational Impact

  • Greater value for money from events
  • More focused events as part of their PR or Marketing strategy which will build and maintain their reputation
  • More memorable events aimed at the right people
  • An in-house resource capable of either organising events directly
  • Staff better informed to provide project oversight of event management suppliers
  • Staff capable of ensuring tight budgetary and scheduling control over events

Personal Impact

  • Increased confidence to tackle event management or oversight of event management suppliers
  • A strong theoretical basis upon which to make decisions about the best type and format of event to employ
  • Greater understanding of the processes involved in event management
  • An understanding of the main elements in event organisation
  • More focused activity aided by simple checklists and manuals
  • Better time management facilitating the opportunity for greater creativity

Daily Agenda

Day One: The Role of Events in a Public Relations or Marketing Strategy  
  • An Overview of Public Relations and How Events fit in
  • Events and the PR Transfer Process
  • Strengths and Weaknesses of events as a form of Communication
  • The Six Point PR Plan and its Application to Event Management
  • Assessing your needs
  • The Importance of Clarity of Purpose
  • The Importance of the Audience
  • Choosing the Event to fit the Objective
  • Budget - staff, time, materials money
  • Evaluating the Event Success
  • A Review of the Different Types of Event available
Day Two: Event Planning, the Theory and Practice  
  • Scheduling - the long-term plan
  • Event Running Order - timing of an event
  • Budget Control
  • Managing Suppliers
  • Venue Considerations
  • Suitability for Event - support for the message
  • Size - capacity
  • Type
  • Access
  • Accommodation
  • Layout for Different Events - Seating, etc.
Day Three: Stage Management, Dining and Entertainment, Health and Safety
  • “Stage Management” of the Event
  • Ensuring the Event is on-message and on-brand
  • Welcome Desk - set up and management
  • Sets and Staging
  • Corporate Identity on Display
  • Food can be part of the message
  • Different Types of Dining for Different Events and Practical Implications
  • Dining Protocol - formal dinner, informal eating
  • Choosing Catering Suppliers - in-house with venue or external
  • Entertainment and music at your Event
  • Managing Entertainers at Events
  • Staying Safe - Risk Assessment and Events
  • Addressing risk areas at Events
Day Four: Managing the Media at Your Events
  • Keeping your Objectives in mind
  • Is it a media event - what’s in it for them?
  • Generating News through an Event
  • Inviting the Media - invitations and press releases
  • The Press Office - Staffing, setting up and running it
  • The Press Pack and Gifts
  • Conducting Interviews and Briefing Interviewees
  • Managing Filming On-Site
  • Photography at your Event
  • Involving your In-house Media
Day Five: Invitations, VIPs and Bringing it all Together
  • Getting your Audience there
  • Invitation Process for Different Types of Event
  • Invitation Protocols
  • The Importance of RSVP
  • Working with VIPs
  • Invitations
  • Meet and Greet
  • Hosting and Farewell
  • Follow-up
  • Building an Event Management Team
  • Event Planning Exercise involving all elements discussed through the week


  • On successful completion of this Training Course / Online Training Course, a PetroKnowledge Certificate / E-Certificate will be awarded to the delegates.

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Frequently Asked Questions

  • To register online through our website, please click “Enroll Now” on the course page, complete and submit the form. A confirmation e-mail and instructions will be sent to the participant’s e-mail.
  • You may also get in touch with our Registration Team on
    +971 50 981 7386 | +971 2 557 7389 or send an email to

  • Payments can be made in USD or UAE local currency AED (Arab Emirates Dirhams) either by Bank Transfer or by Credit Card. Our Bank Account details will be provided on the invoice.
  • Course fees are payable upon booking unless a valid, authorized Purchase Order is provided and accepted.
  • Invoices will be sent via email/courier to the ID/name and address provided.
  • The course fee shall be settled prior to course start date. Corporate payments with existing payment policy shall be relayed to us in advance.

Upon successful registration online, enrolment on the respective training course will be confirmed by Registration Team by e-mail along with the invoice and joining instruction.

For corporate fees and group registration, please send your query to

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