Protocol & Event Management Training Course

Scheduled Dates

Classroom

27 Apr - 01 May 2026

Dubai - UAE

$5,950

29 Jun - 03 Jul 2026

Dubai - UAE

$5,950

06 - 10 Jul 2026

Lisbon - Portugal

$5,950

03 - 07 Aug 2026

Lisbon - Portugal

$5,950

17 - 21 Aug 2026

London - UK

$5,950

14 - 18 Sep 2026

Amsterdam - The Netherlands

$5,950

21 - 25 Sep 2026

Dubai - UAE

$5,950

26 - 30 Oct 2026

Oslo - Norway

$5,950

23 - 27 Nov 2026

Dubai - UAE

$5,950

14 - 18 Dec 2026

London - UK

$5,950

11 - 15 Jan 2027

Oslo - Norway

$5,950

26 - 30 Apr 2027

Dubai - UAE

$5,950

28 Jun - 02 Jul 2027

Dubai - UAE

$5,950

05 - 09 Jul 2027

Lisbon - Portugal

$5,950

02 - 06 Aug 2027

Lisbon - Portugal

$5,950

16 - 20 Aug 2027

London - UK

$5,950

13 - 17 Sep 2027

Amsterdam - The Netherlands

$5,950

20 - 24 Sep 2027

Dubai - UAE

$5,950

25 - 29 Oct 2027

Oslo - Norway

$5,950

22 - 26 Nov 2027

Dubai - UAE

$5,950

13 - 17 Dec 2027

London - UK

$5,950

Why Choose this Training Course?

This Protocol & Event Management training course is a must for any business aiming to include events as part of their Public Relations and Marketing activities. The face to face communication opportunities created by events provide business people with the most powerful of opportunities to influence their colleagues, clients and investors. Smooth well-run events reflect well on any business building its reputation and standing.

This training course provides a comprehensive grounding in all the basics of event management allowing attendees to effectively organise their own events or more closely manage contractors organising events for them.

This PetroKnowledge training course will highlight:

What events can do for your PR and marketing strategy?
Scheduling techniques to plan and deliver an event
Practical hints and tips on venue choice, stage management and different types of dining
Managing the media at your events to multiply outcomes
Advice on looking after guests and protocol for VIPs

What are the Goals?

At the end of this Protocol & Event Management training course, delegates will have an understanding of the theoretical basis for the application of events as part of their PR or Marketing strategy:

Delegates will be able to schedule and plan an event
Delegates will be familiar with a range of events they are likely to engage in and the requirements for their successful delivery
Delegates will be able to identify the most appropriate venues and activities for their events
Delegates will be able to manage the media at their events with confidence
Delegates will be able to troubleshoot event plans to identify potential problem areas before they emerge

Who is this Training Course for?

This PetroKnowledge Protocol & Event Management training course is relevant to anyone likely to have responsibility for the delivery of events for their organisation but new to the concepts and practicalities of this facet of corporate communications.

Middle and senior managers tasked with the direct delivery of events or oversight of specialist sub-contractors
Senior operational managers with responsibility for managing teams whose role includes event management
Senior managers up to Board level with responsibility for the strategic use of events as part of the organisation’s PR and marketing strategy and their effective deployment

How will this Training Course be Presented?

This Protocol & Event Management training course will be delivered through a combination of presentations, group discussion and group exercises. Delegates will be encouraged to ask questions as the training course progresses relevant to their own backgrounds and company requirements. This training course will culminate in a group exercise in which delegates will have an opportunity to apply what has been discussed over the previous five days.

Organisational Impact

Greater value for money from events
More focused events as part of their PR or Marketing strategy which will build and maintain their reputation
More memorable events aimed at the right people
An in-house resource capable of either organising events directly
Staff better informed to provide project oversight of event management suppliers
Staff capable of ensuring tight budgetary and scheduling control over events

Personal Impact

Increased confidence to tackle event management or oversight of event management suppliers
A strong theoretical basis upon which to make decisions about the best type and format of event to employ
Greater understanding of the processes involved in event management
An understanding of the main elements in event organisation
More focused activity aided by simple checklists and manuals
Better time management facilitating the opportunity for greater creativity

Daily Agenda

Day 1: The Role of Events in a Public Relations or Marketing Strategy

An Overview of Public Relations and How Events fit in
The PR Transfer Process and the Six Point PR Plan
Assessing your needs
Choosing the Event to fit the Objective and Audience
A Review of the Different Types of Event available
Writing a Successful Event Proposal

Day 2: Event Planning, the Theory and Practice

Scheduling - the long term plan
Event Running Order - timing of an event
Budget - staff, time, materials money
Choosing the Best Venue for your purpose
Accommodation
Layout for Different Events - Seating, etc.

Day 3: Stage Management, Dining and Entertainment, Health and Safety

“Stage Management” of the Event
Ensuring the Event is On-Message and On-Brand
Welcome Desk - Set Up and Management
Sets, Staging and Corporate Identity
Catering, Entertainment and Music at your Event
Staying Safe - Risk Assessment and Events

Day 4: Managing the Media at Your Events

Generating News through an Event
Inviting the Media - invitations and press releases
The Press Office, Press Pack and Gifts
Conducting Interviews and Briefing Interviewees
Creating a Lasting Record - Filming and Photography
Involving your In-house Media

Day 5: Invitations, VIPs and Bringing it all Together

Invitation Process for Different and Protocols
Working with VIPs
Meet and Greet
Hosting and Farewell
Follow-up
Building an Event Management Team

Certificate

On successful completion of this Training Course / Online Training Course, a PetroKnowledge Certificate / E-Certificate will be awarded to the delegates.

In Association With

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Would an alternative date be more suitable?

We offer a variety of tailored training options, customized to meet your organisation's needs. Delivered anytime, anywhere, we make it easy to bring expert training directly to your team.

Related Categories

PR & Corporate Communications Management, Strategy & Leadership

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An Interactive 5-Day Training Course

Protocol & Event Management

Effective Events and Etiquette