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An Intensive 5 Day Training Course

Effective Corporate Communication
for the Oil & Gas Industries

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Code Date Venue Fee($)
MG197 30 Sep - 04 Oct 2019 London - UK 5,950

*All fees are exclusive of VAT


Why Choose this Training Course? 

This PetroKnowledge Training course “Effective Corporate Communication for the Oil and Gas Industriesis designed to renew the Practitioner’s tool kit and upgrade the range of skills needed to win on the battlefield where molecules are important. The oil and gas sector is simultaneously involved in satisfying global demand while maintaining some kind of high ground with regard to its traditional products and methods of exploration and production. It is therefore imperative that practitioners set aside time for independent review and renewal.

After this immersion, participants will be re-energized to deepen their commitment to telling the story of oil and gas so that companies win on the battlefield of the molecules. 

This training course will highlight:


Training Objectives

What are the Goals? 

The objectives of this programme are:

  • To improve understanding of the re-defined role for communications in the Oil and Gas industry
  • To re-balance the image of players in the Oil and Gas Sector
  • To help participants seamlessly merge traditional and new media strategies and tactics
  • To provide an opportunity for skills upgrade where necessary
  • To help participants tell the positive stories of the Oil and Gas Industry

Target Audience

Who is this Training Course for? 

This training course is suitable to a focused group of communicators in the oil and gas industry and participation is encouraged from;

  • Public Relations Officers
  • Team Leads and Managers
  • Corporate Communications Practitioners
  • Public Relations/Public Affairs professionals
  • Marketing Officers

Training Methods

How will this Training Course be Presented?

It is widely accepted that adult learners move from being subject centred to being problem centred.  As a result, the methodologies to be utilized in this intervention will include:  lectures; case studies via written submissions, podcasts or video; role plays; journaling and reflective reports. 

Activities will also be biased towards experimentation and analyses of live cases and therefore rely heavily on activity based group work.

Organisational Impact

The company will benefit in the following ways:

  • Deepen your commitment to developing plans which are nimble and responsive
  • Heighten your understanding of communicating in a regulated market
  • Share your communication story with other industry players
  • Expand your network of communication professionals with whom the company may associate

Personal Impact

The personal benefits to be derived from attending this programme include the following:

  • Greater understanding of the status of the creeping anti oil and gas sentiment
  • Improved understanding of how to target specific audiences and assess outcomes
  • Greater understanding of how to improve social media presence
  • Improved writing skills
  • Improved level of confidence to “break-in” to Media outlets

Daily Agenda

Day One: The Changing Landscape 20-30 years out

  • Where are we now (WAW analysis)
  • 20 years out
  • Current action
  • Activists and NGOs in agenda setting

Day Two: Stakeholder Mapping as the operating template 

  • Empathy and Audiences
  • The New Consumption Ethos
  • Connecting with Stakeholders
  • Personalizing Your Messages
  • Engaging Regulators

Day Three: Communicating in a Regulated Market 

  • Segmenting Your Offering
  • Encouraging Advocates to Tell Your Story
  • Bloggers and Blogging
  • Is Podcasting for You?
  • Pictures as Stories

Day Four: Creating Content that Sticks 

  • The Pillars of your content
  • Deciding your look and feel
  • Simplifying Videography
  • Podcasting as Marketing
  • Image Convergence

Day Five: Making Advocates of Your Internal Audience 

  • Focussing on The Key Message
  • Developing the Governance Structure
  • Leading Employee Engagement from The Top
  • Communicating during a Crisis and Beyond

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Home » Courses » International Petroleum Business » Effective Corporate Communication for the Oil & Gas Industries
PetroKnowledge Training


Effective Corporate Communication
for the Oil & Gas Industries


Code Date Venue Fees
MG197 30 Sep - 04 Oct 2019 London - UK $5,950



Why Choose this Training Course? 

This PetroKnowledge Training course “Effective Corporate Communication for the Oil and Gas Industriesis designed to renew the Practitioner’s tool kit and upgrade the range of skills needed to win on the battlefield where molecules are important. The oil and gas sector is simultaneously involved in satisfying global demand while maintaining some kind of high ground with regard to its traditional products and methods of exploration and production. It is therefore imperative that practitioners set aside time for independent review and renewal.

After this immersion, participants will be re-energized to deepen their commitment to telling the story of oil and gas so that companies win on the battlefield of the molecules. 

This training course will highlight:


Training Objectives

What are the Goals? 

The objectives of this programme are:

Target Audience

Who is this Training Course for? 

This training course is suitable to a focused group of communicators in the oil and gas industry and participation is encouraged from;

Training Methods

How will this Training Course be Presented?

It is widely accepted that adult learners move from being subject centred to being problem centred.  As a result, the methodologies to be utilized in this intervention will include:  lectures; case studies via written submissions, podcasts or video; role plays; journaling and reflective reports. 

Activities will also be biased towards experimentation and analyses of live cases and therefore rely heavily on activity based group work.

Organisational Impact

The company will benefit in the following ways:

Personal Impact

The personal benefits to be derived from attending this programme include the following:

Daily Agenda

Day One: The Changing Landscape 20-30 years out

Day Two: Stakeholder Mapping as the operating template 

Day Three: Communicating in a Regulated Market 

Day Four: Creating Content that Sticks 

Day Five: Making Advocates of Your Internal Audience 

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© 2018. Material published by Petroknowledge shown here is copyrighted.

All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.


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