An Interactive 5-Day Training Course

Corporate Communications Redefined

The Dance between Corporate and Strategic Communications

Corporate Communications Redefined

Scheduled Dates

Classroom

04 - 08 May 2026
Dubai - UAE
$5,950
13 - 17 Jul 2026
London - UK
$5,950
19 - 23 Oct 2026
Amsterdam - The Netherlands
$5,950
02 - 06 Nov 2026
Dubai - UAE
$5,950
14 - 18 Dec 2026
London - UK
$5,950
03 - 07 May 2027
Dubai - UAE
$5,950
12 - 16 Jul 2027
London - UK
$5,950
18 - 22 Oct 2027
Amsterdam - The Netherlands
$5,950
01 - 05 Nov 2027
Dubai - UAE
$5,950
13 - 17 Dec 2027
London - UK
$5,950

Online

14 - 18 Dec 2026
Online
$4,950
13 - 17 Dec 2027
Online
$4,950

Why Choose this Training Course?

This “Corporate Communications Redefined” is designed help practitioners align communications strategy to organizational imperatives and move from focusing on tactics to developing and implementation communications strategy. It will take the practitioner along the journey from research and planning to programme implementation while recognizing the importance of corporate communications in delivering on corporate objectives.  

Additionally, it will demonstrate the importance of Measurement and Evaluation as key starting points for maximizing both strategies and tactics in corporate communications.   

This PetroKnowledge training course will focus attention on:

  • Aligning Communications and Organizational Goals  
  • Identifying and Strengthening Internal Gaps
  • Implementation Strategy
  • Measurement and Evaluation
  • Designing the Next Iteration

What are the Goals?

The objectives of this PetroKnowledge training course are: 

  • To sharpen the focus on Strategic Communications as a corporate enabler
  • To refine the organization’s Measurement and Evaluation Strategy
  • To help participants tweak their “Big Picture” strategies.
  • To provide an opportunity for skills upgrade where necessary
  • To help participants re-position their Future Strategy and Implementation

At the end of this Corporate Communications Redefined training course, you will learn to:

  • Recreate or Create your Communications Plan to focus on Strategic Communication
  • Develop strategies which include a measurement and evaluation as key deliverables
  • Align communications with the strategic priorities of the organization
  • Review the latest thinking on Strategic Communications

Who is this Training Course for?

This Corporate Communications Redefined training course is suitable to a focused group of communicators in the corporate communications industry and participation is encouraged from: 

  • Public Relations Officers & or Team Leads / Managers
  • Corporate Communications Practitioners & or Team Leads / Managers
  • Public Relations / Public Affairs & or Team Leads / Managers
  • Marketing Officers & or Team Leads / Managers

How will this Training Course be Presented?

It is widely accepted that adult learners move from being subject centered to being problem centered.  As a result, the methodologies to be utilized in this intervention will include:

  • Lectures
  • Case studies via written submissions, podcasts or videos
  • Role plays
  • Journaling and reflective reports

Activities will also be based towards experimentation and analysis of live cases and therefore rely heavily on activity based group work.

Organisational Impact

Your company will benefit in the following ways: 

  • Strengthen internal and external alignment between strategy and communications
  • Improve your ability to micro target your communications
  • Achieve a greater understanding of measurable outcomes
  • Improved decision making

Personal Impact

The personal benefits to be derived from attending this Corporate Communications Redefined training course include the following: 

  • Greater understanding of how to align Strategic Communications to corporate objectives
  • Greater comfort with Measurement and Evaluation as a corporate tool
  • Improved understanding of how to target specific audiences and assess outcomes
  • Improved ability to take advantage of cross functional communications objectives

Daily Agenda

Day 1: Aligning Communications and Organizational Strategy   
  • What’s our WHY?
  • Issues, Risks & Crisis Evaluation
  • The Competitive Environment
  • Integrating the Communications Spend
  • Alignment of the Communications Strategy
Day 2: Identifying and Strengthening Internal Gaps 
  • Rethinking the Internal Mandate
  • Reducing the Gaps
  • Cross Cutting Implementation Strategies
  • The Communications Plan
  • Taking Stock of Performance        
Day 3: Implementation Strategy 
  • Developing the Master Plan
  • Matching Scenarios to Audiences
  • Prototyping the Solutions
  • The Socializing Process
  • Audience Centred Engagement Strategies
Day 4: Measurement and Evaluation 
  • Identifying the Needles to Move
  • Back of the Envelope Evaluation
  • Deep Dive Evaluation
  • Strategy Driven by Feedback
  • Assessing the Impact
Day 5: Designing the Next Iteration 
  • Developing the Message Strategy
  • Identifying an Adoption Strategy
  • Aligning with Change Makers
  • Building in Flexibility
  • Key Take Aways

Certificate

  • On successful completion of this Training Course / Online Training Course, a PetroKnowledge Certificate / E-Certificate will be awarded to the delegates.

Would an alternative date be more suitable?

We offer a variety of tailored training options, customized to meet your organisation's needs. Delivered anytime, anywhere, we make it easy to bring expert training directly to your team.

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