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Why Choose this Training Course?
This “Corporate Communications Redefined” is designed help practitioners align communications strategy to organizational imperatives and move from focusing on tactics to developing and implementation communications strategy. It will take the practitioner along the journey from research and planning to programme implementation while recognizing the importance of corporate communications in delivering on corporate objectives.
Additionally, it will demonstrate the importance of Measurement and Evaluation as key starting points for maximizing both strategies and tactics in corporate communications.
This PetroKnowledge training course will focus attention on:
Aligning Communications and Organizational Goals
Identifying and Strengthening Internal Gaps
Measurement and Evaluation
Designing the Next Iteration
What are the Goals?
The objectives of this PetroKnowledge training course are:
To sharpen the focus on Strategic Communications as a corporate enabler
To refine the organization’s Measurement and Evaluation Strategy
To help participants tweak their “Big Picture” strategies.
To provide an opportunity for skills upgrade where necessary
To help participants re-position their Future Strategy and Implementation
At the end of this Corporate Communications Redefined training course, you will learn to:
Recreate or Create your Communications Plan to focus on Strategic Communication
Develop strategies which include a measurement and evaluation as key deliverables
Align communications with the strategic priorities of the organization
Review the latest thinking on Strategic Communications
Who is this Training Course for?
This Corporate Communications Redefined training course is suitable to a focused group of communicators in the corporate communications industry and participation is encouraged from:
Public Relations Officers & or Team Leads / Managers
Corporate Communications Practitioners & or Team Leads / Managers
Public Relations / Public Affairs & or Team Leads / Managers
Marketing Officers & or Team Leads / Managers
How will this Training Course be Presented?
It is widely accepted that adult learners move from being subject centered to being problem centered. As a result, the methodologies to be utilized in this intervention will include:
Case studies via written submissions, podcasts or videos
Journaling and reflective reports
Activities will also be based towards experimentation and analysis of live cases and therefore rely heavily on activity based group work.
Your company will benefit in the following ways:
Strengthen internal and external alignment between strategy and communications
Improve your ability to micro target your communications
Achieve a greater understanding of measurable outcomes
Improved decision making
The personal benefits to be derived from attending this Corporate Communications Redefined training course include the following:
Greater understanding of how to align Strategic Communications to corporate objectives
Greater comfort with Measurement and Evaluation as a corporate tool
Improved understanding of how to target specific audiences and assess outcomes
Improved ability to take advantage of cross functional communications objectives
Day One Aligning Communications and Organizational Strategy
What’s our WHY?
Issues, Risks & Crisis Evaluation
The Competitive Environment
Integrating the Communications Spend
Alignment of the Communications Strategy
Day Two: Identifying and Strengthening Internal Gaps
Rethinking the Internal Mandate
Reducing the Gaps
Cross Cutting Implementation Strategies
The Communications Plan
Taking Stock of Performance
Day Three: Implementation Strategy
Developing the Master Plan
Matching Scenarios to Audiences
Prototyping the Solutions
The Socializing Process
Audience Centred Engagement Strategies
Day Four: Measurement and Evaluation
Identifying the Needles to Move
Back of the Envelope Evaluation
Deep Dive Evaluation
Strategy Driven by Feedback
Assessing the Impact
Day Five: Designing the Next Iteration
Developing the Message Strategy
Identifying an Adoption Strategy
Aligning with Change Makers
Building in Flexibility
Key Take Aways
On successful completion of this training course, a PetroKnowledge Certificate will be
awarded to the delegates
In Association With
Our collaboration with GLOMACS aims to provide the best training services and benefits for our valued clients