Client Management Strategies for Retention & Growth

An Intensive 5-Day Training Course

Client Management Strategies
for Retention & Growth

We currently have no scheduled session for this Course. If you are interested in running this course, please contact our Training Department at

Why Choose this Training Course?

Why Choose this Training Course?

 The rationale for this course centres around putting the client first in everything you do. In an increasingly competitive world, retaining clients is smart business. It has been estimated that estimated that it costs five times more to get a new customer than to retain an existing one. It is essential that you have a client management strategy for retention & growth.

Clients expect their suppliers to become trusted advisers. This course shows how putting the client rather than services first can yield improved results in terms of client retention. It stresses the importance of having highly engaged employees and applying best marketing and business development practices in a highly competitive and dynamic marketplace. This course will also introduce you to our unique ‘Client Management Model’ which has been designed to suit the specific needs of organisations in the Middle East, Europe and Africa (EMEA).

This course will highlight:

  • An effective client management model
  • How to retain clients
  • Steps necessary to retain your clients
  • What to do (and what not to do) when a client leaves
  • Cross-cultural communication and why it matters

What are the Goals?

What are the Goals?

 At the end of this course, you will learn to:

  • Describe the client management model
  • Discuss the reasons for clients leaving
  • Apply continual improvement strategies to increase customer retention
  • Differentiate between the ways to best influence others
  • Design a strategy for client retention and growth

Who is this Training Course for?

Who is this Training Course for?

 This course is suitable to a wide range of professionals but will greatly benefit:

  • Any manager responsible for client management and/or customer retention
  • Project managers and engineers
  • Anyone working in customer service type roles
  • Marketing and sales staff
  • Internal consultants (marketing, finance, IT, HR, strategy)
  • Senior Managers needed to develop their skills in client management and communication

How will this Training Course be Presented?

How will this Training Course be Presented?

Participants to this course will receive a thorough training on the subjects covered by the course outline with the instructor utilising a variety of proven adult learning teaching and facilitation techniques. Training methodology includes individual and group activities will intersperse the sessions.  DVD presentations will highlight the major teaching features. A variety of practical sessions and role plays and group interaction are programmed into this course.

Daily Agenda

Day One: The Challenges Faced in Managing Clients

  •  Clients first - is the customer ‘always right’
  • Becoming a client focused organisation
  • The true cost of losing a client
  • Understand your existing client focused organisational culture
  • The client/management needs dilemma
  • Introducing the client management model


Day Two: Understanding and Retaining your Clients

  • How clients buy professional services
  • Understanding your client portfolio
  • Why clients leave?
  • Customer satisfaction and loyalty
  • Steps necessary to retain your clients
  • What to do (and what not to do) when a client leaves


Day Three: The Psychology of Influence

  • Reciprocity, commitment and consistency
  • Establishing credibility – becoming a trustworthy expert
  • Using social proof and liking
  • Establishing authority and why it matters
  • Commanding attention
  • Why being ethical matters


Day Four: Communication Skills using the Power of Psychology

  • Understanding communication
  • Barriers to communication
  • Engaging emotion – feelings, stories and metaphors
  • The limitations of PowerPoint
  • Cross-cultural understanding – why it matters
  • Using social media effectively


Day Five: The Importance of Continuous Improvement and Innovation for Client Retention

  • The Tools of Continuous Improvement
  • Identifying causes of problems and potential solutions
  • Seven steps in problem-solving
  • Mistake-proofing - Poka-Yoke
  • The Kaizen Method
  • Why innovation matters


  • On successful completion of this training course, a PetroKnowledge Certificate will be awarded to the delegates

In Association With

GLOMACS Training

Our collaboration with GLOMACS aims to provide the best training services and benefits for our valued clients

Visit Website ›

Frequently Asked Questions

How can I register for a training course?

  • To register online through our website, please click “Enroll Now” on the course page, complete and submit the form. A confirmation e-mail and instructions will be sent to the participant’s e-mail.
  • You may also get in touch with our Registration Team on
    +971 50 981 7386 | +971 2 557 7389 or send an email to

When and how do I arrange payments?

  • Payments can be made in USD or UAE local currency AED (Arab Emirates Dirhams) either by Bank Transfer or by Credit Card. Our Bank Account details will be provided on the invoice.
  • Course fees are payable upon booking unless a valid, authorized Purchase Order is provided and accepted.
  • Invoices will be sent via email/courier to the ID/name and address provided.
  • The course fee shall be settled prior to course start date. Corporate payments with existing payment policy shall be relayed to us in advance.

When should I expect to receive confirmation of registration?

Upon successful registration online, enrolment on the respective training course will be confirmed by Registration Team by e-mail along with the invoice and joining instruction.

Is there a discount for more than one registrant/course?

For corporate fees and group registration, please send your query to

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All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

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