An Intensive 5-day Training Course
Crisis Communications
Managing the Media, Stakeholders and Customers
Scheduled Dates
Classroom
| 28 Apr - 02 May 2025 | Paris - France | $5,950 | RESERVE A SEAT |
| 29 Sep - 03 Oct 2025 | Dubai - UAE | $5,950 | RESERVE A SEAT |
Are the scheduled dates matching with your needs?
We provide a wider range of training options. Tailored and customized, we can deliver your organisation’s training needs anytime, anywhere.
Why Choose this Training Course?
The last place and time that you want to discover all about crisis communications is when hordes of media are clamouring at your doors and social media is white hot. Crises often erupt when you least expect them, but if you communicate quickly and well you can keep your reputations intact. The key lies in effective preparation from developing plans to anticipating the types of crisis likely to hit you. Managing issues well can also help you to avoid many potential crises.
This Crisis Communications training course will help you to build a toolkit of skills and collateral to meet the unknown with confidence and to put into place a tried and tested plan when speed is of the essence. This Crisis Communications training course will allow you to practice in realistic but safe situations to turn insight into highly practical routines and resources. The toolkit of skills learned during the course will help increase participants’ ability to meet and exceed their work objectives.
This PetroKnowledge training course will highlight:
- Analysis of real life cases to understand what to do and not to do
- The way to put together a set of plans to cover your risks
- The resources that you will need to create a crisis communications centre
- How to handle the media – both traditional and social
- How best to keep stakeholders informed and monitor their response
What are the Goals?
The Crisis Communications training course will enable participants to:
- Analyse the range of issues that could develop into crises
- Understand how to create issue briefs and teams within a crisis plan
- Discover how to select spokespeople and to train them
- Learn the importance of your first response and how to craft it
- Discover how to monitor the response to issues and stakeholder reaction
- Practice crisis communication in a realistic simulation
Who is this Training Course for?
This Crisis Communications training course is suitable for a wide range of professionals in communication and marketing but will greatly benefit:
- Executive Leadership Team
- Senior Managers
- Public Relations Officers / Managers
- Company Spokespersons
- Public Affairs Practitioners
- Corporate Communications Practitioners
- Social Media Practitioners
- Anyone planning a career in PR
How will this Training Course be Presented?
This training course uses a wide variety of proven adult learning techniques to ensure effective assimilation and retention of the information presented. This training course is highly interactive and will prompt delegates to reflect on their own thinking, communication style and practice.
Your Tutor will guide and facilitate learning using a wide variety of methods including direct input, video, discussions, case studies and group and individual exercises to focus on the themes of the course, practice skills and receive feedback.
Organisational Impact
The participants’ company will benefit in the following ways:
- Increase the availability of skilled PR staff to protect your reputation
- More effective planning processes to help avoid or manage crises
- Have an active system to continually update intelligence on risks
- Increased ability to manage the media both traditional and social
- Develop an up-to-date crisis communications centre and support for managers
Personal Impact
The personal benefits to be derived from attending this training course include the following:
- Development of a crisis communications toolkit
- Practical experience of handling a simulated crisis
- Confidence in your preparation for handling hostile media
- Ability to manage internal communications adroitly
- Understanding of how to create and update a plan
Daily Agenda
Day One : Crisis or Issue?
- What is a crisis?
- The changing nature of crises and communication
- Planning is the key – when you are not under pressure
- The rules of crisis communications
- Stakeholders and what they need
Day Two : Preparation, Preparation, Preparation
- How to take the surprise out of a crisis?
- Issue identification and management
- Using SWOT, PEST and PESTLE
- Creating Issue briefs and maintaining them
- Setting up a crisis management and comms centre
- Experts, managers, decision-makers and spokespeople
Day Three : Managing Media – Traditional and Social
- First response – the holding statement
- Creating and gathering collateral, Managing media contacts lists
- Creating a crisis communications toolkit
- Spokesperson training, interviews and press calls
- Working with your legal team
- Managing your CSR profile to create support
Day Four : Stakeholder Communications
- Stakeholder lists and communications plans
- Internal communication – outpacing the rumour mill
- Creating an internal influencer map
- Using staff ambassadors to communicate to other stakeholders
- VVIP and Government communications
- Monitoring conversations – sentiment mining
Day Five : Crisis Communications Exercise
- Including Communications in your crisis simulations
- Team development
- Briefing for the simulation
- Preparation
- The Crisis Communications Simulation
Certificate
- On successful completion of this Training Course / Online Training Course, a PetroKnowledge Certificate / E-Certificate will be awarded to the delegates.
In Association With
Frequently Asked Questions
Why PetroKnowledge?
PetroKnowledge is a globally recognized provider of training courses for oil and gas professionals, offering a wide range of specialized training courses designed to enhance knowledge, skills, and expertise in the energy sector. With courses tailored to meet the evolving demands of the oil and gas industry, PetroKnowledge helps professionals stay up-to-date with industry standards, technological advancements, and best practices.
Who are these training courses designed for?
Our courses are specifically developed for professionals in the oil and gas industry, including engineers, technical staff, managers, and other specialists looking to advance their careers. Whether you’re a seasoned expert or new to the sector, our training for oil and gas professionals is suited to individuals at all stages of their professional journey.
Are the courses delivered online or in person?
PetroKnowledge offers flexible learning solutions with both online courses and in-person training options. Online courses for oil and gas professionals provide the flexibility to learn from anywhere, while in-person courses offer a hands-on, interactive learning environment. Each training course page provides detailed information on the delivery format, allowing you to choose the option that best meets your learning style and schedule
Can I get a customized training course for my team?
Yes, PetroKnowledge offers customized in-house training solutions for organizations looking to upskill their teams. We work closely with companies to design bespoke training courses for oil and gas professionals that address specific challenges and objectives. Whether you need on-site training or online solutions, we can tailor the training courses to suit your organization’s needs.
Are there any prerequisites for attending a course?
Certain advanced training courses for oil and gas professionals may require prior experience or technical knowledge. These prerequisites ensure that participants can fully benefit from the course content. We recommend reviewing the course description on the relevant page to determine if any prerequisites apply to your selected course.
How can I enroll in a course?
Enrolling in one of our training courses for oil and gas professionals is simple and convenient. Navigate to the specific course page, click “Enroll Now,” and complete the registration form. You will receive a confirmation email with further details on how to proceed.
You may also get in touch with our Registration Team on
+971 50 981 7386 | +971 2 557 7389 or send an email to [email protected]
When should I expect to receive confirmation of registration?
Upon successful registration online, enrolment on the respective training course will be confirmed by Registration Team by e-mail along with the invoice and joining instruction.
Will I receive a certificate after completing the course?
Yes, upon successful completion of our courses for professionals in the oil and gas industry, you will receive an industry-recognized certificate from PetroKnowledge. This certification is designed to validate your skills and knowledge and can significantly enhance your professional credentials, boosting your career prospects in the competitive oil and gas sector.
When and how do I arrange payments?
We offer two convenient payment options:
- Bank Transfer – You can make payment via bank transfer. Once your registration is confirmed, you will receive an invoice with the banking details for the transfer. We would require you to supply a swift copy for us to confirm receipt of funds.
- Payment Link – Alternatively, we provide a secure payment link that you can use to complete your payment after your registration has been confirmed.
What is the refund or cancellation policy?
Our refund and cancellation policy varies depending on the course and circumstances. Generally, cancellations made at least 21 days before the training are eligible for a refund, less any administrative fees. If you have any specific inquiries about the cancellation or refund, don’t hesitate to contact our support team, who can assist with your booking and cancellation queries.
Is there a discount for more than one registrant/course?
For corporate fees and group registration, please send your query to [email protected].
