An Intensive 5-day Training Course
Effective Corporate Communication
for the Oil & Gas Industries
Mastering Risk and Reputation
Scheduled Dates
Classroom
| 23 - 27 Dec 2024 | London - UK | $5,950 | RESERVE A SEAT |
| 17 - 21 Feb 2025 | London - UK | $5,950 | RESERVE A SEAT |
| 31 Mar - 04 Apr 2025 | London - UK | $5,950 | RESERVE A SEAT |
| 28 Apr - 02 May 2025 | Dubai - UAE | $5,950 | RESERVE A SEAT |
| 26 - 30 May 2025 | London - UK | $5,950 | RESERVE A SEAT |
| 28 Jul - 01 Aug 2025 | Istanbul - Turkey | $5,950 | RESERVE A SEAT |
| 29 Sep - 03 Oct 2025 | Dubai - UAE | $5,950 | RESERVE A SEAT |
| 29 Dec 2025 - 02 Jan 2026 | London - UK | $5,950 | RESERVE A SEAT |
Online
| 29 Sep - 03 Oct 2025 | Online | $3,950 | RESERVE A SEAT |
Are the scheduled dates matching with your needs?
We provide a wider range of training options. Tailored and customized, we can deliver your organisation’s training needs anytime, anywhere.
Why Choose this Training Course?
This PetroKnowledge Training seminar “Effective Corporate Communication for the Oil and Gas Industries” encourages managers, communications and marketing professionals to review and refresh their communications practice to fit for the years ahead. Effective communication is a critical component in the oil and gas industry but is often undervalued by industry leaders.
Safety is a major concern with large, potentially hazardous equipment and processes. So, maintaining a safe working environment is vital. This is a matter of organisational culture - and culture is critically affected by corporate communication. Employee engagement and team ethos are key to resilience and productivity. Our fast-paced course will cover and integrate these themes to help you face the uncertainties of a turbulent future.
This training course will highlight:
- The changing landscape 10-20 years out
- Stakeholder mapping and management
- Engaging your internal audience
- Creating campaigns and content that sticks
- Communicating in a regulated market
What are the Goals?
The objectives of this PetroKnowledge training programme are:
- To improve understanding of the evolving role of communications in the Oil and Gas industry
- To tailor a reputation in line with emerging risks and opportunities
- To help participants seamlessly merge traditional and new media strategies and tactics
- To provide an opportunity to update your skills and knowledge
- To help participants tell the story of the Oil and Gas Industry more positively
Who is this Training Course for?
This PetroKnowledge training course on Effective Corporate Communication for the Oil and Gas Industries is suitable for anyone who perceives their role as a communicator in the oil and gas industry. The programme is especially ideal for:
- Public Relations Officers
- Team Leaders and Managers
- Corporate Communications Practitioners
- Public Affairs Professionals
- Marketing Officers
How will this Training Course be Presented?
This training course uses a wide variety of proven adult learning techniques to ensure effective assimilation and retention of the information presented. The course is highly interactive and will prompt delegates to reflect on their own thinking, communication style, and practice.
Your Tutor will guide and facilitate learning using a wide variety of methods, including direct input, video, discussions, case studies, and group and individual exercises to focus on the themes of the course, practice skills, and receive feedback.
Organisational Impact
The company will benefit in the following ways:
- Deepen your commitment to developing plans which are nimble and responsive
- Heighten your understanding of communicating in a regulated market
- Share your communication story with other industry players.
- Expand your influence within the industry
Personal Impact
The personal benefits to be derived from attending this PetroKnowledge training programme include the following:
- A greater understanding of the status of the creeping anti-oil and gas sentiment
- Improved understanding of how to target specific audiences and assess outcomes
- A greater understanding of how to improve social media presence
- Improved writing skills
- Enhanced level of confidence to "break-in" to Media outlets
Daily Agenda
Day One: The Changing Landscape 10-20 Years Out
- Where Are We Now – A communications audit
- Exploring the Oil and Gas Industry 20 Years Out
- Significant Issues – Climate Change, Regulation, Green Energy
- Political Influencing
- Activists and NGOs
- Using PESTLE - Academic and social intelligence
Day Two: Stakeholder Mapping and Management
- Stakeholder mapping and segmentation
- Touchpoints and Moments of Truth
- Influencer programmes
- Situational Stakeholders and campaign planning
- Message mapping and the message house
- Personalisation and POEM – Mixing Paid, Owned, and Earned Media
Day Three: Engaging Your Internal Audience
- The Importance of Staff Engagement
- Leading Employee Engagement from The Top
- The role of informal peer-to-peer communication
- Developing your Culture
- Turning Employees into Advocates
- Communicating during a Crisis and Beyond
Day Four: Creating Campaigns and Content that Stick
- The Pillars of Strategy
- Thought Leadership
- Psychology, problem-solving and persuasion
- The Role of CSR and cause-related marketing
- Managing brand perceptions
- Measuring the effectiveness of your content
Day Five: Communicating in a Regulated Market
- Positioning in an uncertain world
- Political intelligence and forecasting
- Living in the Blogosphere
- Voice and Video – The world of web 3.0
- The Power of Stories
- Encouraging Stakeholders to Tell Your Story
Certificate
- On successful completion of this Training Course / Online Training Course, a PetroKnowledge Certificate / E-Certificate will be awarded to the delegates.
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Frequently Asked Questions
Why PetroKnowledge?
PetroKnowledge is a globally recognized provider of training courses for oil and gas professionals, offering a wide range of specialized training courses designed to enhance knowledge, skills, and expertise in the energy sector. With courses tailored to meet the evolving demands of the oil and gas industry, PetroKnowledge helps professionals stay up-to-date with industry standards, technological advancements, and best practices.
Who are these training courses designed for?
Our courses are specifically developed for professionals in the oil and gas industry, including engineers, technical staff, managers, and other specialists looking to advance their careers. Whether you’re a seasoned expert or new to the sector, our training for oil and gas professionals is suited to individuals at all stages of their professional journey.
Are the courses delivered online or in person?
PetroKnowledge offers flexible learning solutions with both online courses and in-person training options. Online courses for oil and gas professionals provide the flexibility to learn from anywhere, while in-person courses offer a hands-on, interactive learning environment. Each training course page provides detailed information on the delivery format, allowing you to choose the option that best meets your learning style and schedule
Can I get a customized training course for my team?
Yes, PetroKnowledge offers customized in-house training solutions for organizations looking to upskill their teams. We work closely with companies to design bespoke training courses for oil and gas professionals that address specific challenges and objectives. Whether you need on-site training or online solutions, we can tailor the training courses to suit your organization’s needs.
Are there any prerequisites for attending a course?
Certain advanced training courses for oil and gas professionals may require prior experience or technical knowledge. These prerequisites ensure that participants can fully benefit from the course content. We recommend reviewing the course description on the relevant page to determine if any prerequisites apply to your selected course.
How can I enroll in a course?
Enrolling in one of our training courses for oil and gas professionals is simple and convenient. Navigate to the specific course page, click “Enroll Now,” and complete the registration form. You will receive a confirmation email with further details on how to proceed.
You may also get in touch with our Registration Team on
+971 50 981 7386 | +971 2 557 7389 or send an email to [email protected]
When should I expect to receive confirmation of registration?
Upon successful registration online, enrolment on the respective training course will be confirmed by Registration Team by e-mail along with the invoice and joining instruction.
Will I receive a certificate after completing the course?
Yes, upon successful completion of our courses for professionals in the oil and gas industry, you will receive an industry-recognized certificate from PetroKnowledge. This certification is designed to validate your skills and knowledge and can significantly enhance your professional credentials, boosting your career prospects in the competitive oil and gas sector.
When and how do I arrange payments?
We offer two convenient payment options:
- Bank Transfer – You can make payment via bank transfer. Once your registration is confirmed, you will receive an invoice with the banking details for the transfer. We would require you to supply a swift copy for us to confirm receipt of funds.
- Payment Link – Alternatively, we provide a secure payment link that you can use to complete your payment after your registration has been confirmed.
What is the refund or cancellation policy?
Our refund and cancellation policy varies depending on the course and circumstances. Generally, cancellations made at least 21 days before the training are eligible for a refund, less any administrative fees. If you have any specific inquiries about the cancellation or refund, don’t hesitate to contact our support team, who can assist with your booking and cancellation queries.
Is there a discount for more than one registrant/course?
For corporate fees and group registration, please send your query to [email protected].
