Market Leadership & Marketing Strategies

An Intensive 5-Day Training Course

Market Leadership & Marketing Strategies

We currently have no scheduled session for this Course. If you are interested in running this course, please contact our Training Department at

Why Choose this Training Course?

Why Choose this Training Course?

Developing marketing plans and strategies in today’s fast-paced business environment is the most challenging it has ever been. There is an increasing choice of interactive devices, platforms and channels that customers use ranging from smartphones and tablets to social networks and search engines. In order to maintain market leadership, organisations have no choice but to innovate rapidly to stay ahead of the competition. However, creating a culture of innovation doesn’t come easily. This course is designed to give delegates a clear, in-depth understanding of core marketing concepts, tools, and best practices used by market leaders.

This course provides delegates a deep dive into the methodology and marketing strategy that will generate market growth and measurable results. A well-developed marketing strategy will help you obtain your business goals and build a strong reputation for your products and services. To be of value, a comprehensive marketing strategy needs to be driven by market research and focus on the product mix in order to achieve maximum, long-term profitability. Delegates will walk away from this training with market leader skills to create, recommend, and execute marketing plans, programmes, and strategies resulting in increased market share, profitable growth, and expansion of the organisation’s products and services.

This course will highlight:

  • Analyze customer research, market conditions and competitor information
  • Develop, plan and implement marketing initiatives
  • Evaluate and monitor the effectiveness of integrated marketing campaigns
  • Effectively integrate social media marketing into traditional marketing plan
  • Utilize marketing to build customer loyalty and brand awareness

What are the Goals?

What are the Goals?

At the end of this course, you will learn to:

  • Engage consumers on social media to expand brand awareness
  • Evaluate market trends and recommend changes to marketing strategies
  • Communicate with target audiences and manage customer relationships
  • Integrate the best practices of market leaders
  • Expand and develop marketing platforms
  • Report on return on investment and key performance metrics

Who is this Training Course for?

Who is this Training Course for?

This course is for anyone who desires to expand their expertise in marketing best practices, policies and procedures. Delegates do not require any previous marketing experience to benefit from this training course. This course is suitable to a wide range of professionals, but will greatly benefit:

  • Marketing professionals
  • Public Relations practitioners
  • Marketing managers
  • Sales managers
  • Brand managers
  • Business owners

How will this Training Course be Presented?

How will this Training Course be Presented?

This training course encourages delegate participation through a combination of lectures, group discussion, practical exercises, case studies, video clips, and breakout sessions designed to reinforce new skills.

Daily Agenda

Day One: Marketing Communication Principles and Best Practices

  • Keeping up with communication technology and innovation
  • The power of nonverbal communication in the marketing process
  • Strategies for marketing to different customer types
  • Active listening and questioning skills to promote effective communication
  • Techniques for giving and receiving constructive feedback


Day Two: Building Your Position as a Market Leader

  • Developing strategic marketing objectives with SMART goals
  • Identifying your target market with SWOT Analysis
  • Profiling and targeting potential customers with market research
  • Benchmarking your competitors’ products, pricing, and marketing tactics
  • Implementing the elements of the Marketing Mix
  • Customer Relationship Management: Creating the ultimate customer experience


Day Three: Key Elements of a Successful Marketing Strategy

  • Market Leader advantages and disadvantages
  • Eastman Kodak: From Market Leader to Bankruptcy
  • The four stages of the Product Life Cycle
  • Customer Lifecycle Management: How to increase customer lifetime value
  • Utilizing customer service to increase sales and brand loyalty
  • Developing an integrated marketing plan with the SOSTAC model


Day Four: Using Social Media Marketing to Increase Market Share

  • Social media marketing advantages and disadvantages
  • Creating a social media marketing strategy
  • Social media marketing platforms
  • Online brand reputation management
  • How to measure social media effectiveness
  • Social media best practices


Day Five: The Roles and Responsibilities of Successful Market Leaders

  • Team building and employee empowerment
  • The art of delegation and outsourcing
  • Leading organisational change management
  • Building a Market Leader organisational culture
  • Establishing sales territories and KPI goals
  • Developing a Market Leader Action Plan


  • On successful completion of this training course, a PetroKnowledge Certificate will be awarded to the delegates

In Association With

GLOMACS Training

Our collaboration with GLOMACS aims to provide the best training services and benefits for our valued clients

Visit Website ›

Frequently Asked Questions

How can I register for a training course?

  • To register online through our website, please click “Enroll Now” on the course page, complete and submit the form. A confirmation e-mail and instructions will be sent to the participant’s e-mail.
  • You may also get in touch with our Registration Team on
    +971 50 981 7386 | +971 2 557 7389 or send an email to

When and how do I arrange payments?

  • Payments can be made in USD or UAE local currency AED (Arab Emirates Dirhams) either by Bank Transfer or by Credit Card. Our Bank Account details will be provided on the invoice.
  • Course fees are payable upon booking unless a valid, authorized Purchase Order is provided and accepted.
  • Invoices will be sent via email/courier to the ID/name and address provided.
  • The course fee shall be settled prior to course start date. Corporate payments with existing payment policy shall be relayed to us in advance.

When should I expect to receive confirmation of registration?

Upon successful registration online, enrolment on the respective training course will be confirmed by Registration Team by e-mail along with the invoice and joining instruction.

Is there a discount for more than one registrant/course?

For corporate fees and group registration, please send your query to

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All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

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