Why Choose this Training Course?
Developing marketing plans and strategies in today’s fast-paced business environment is the most challenging it has ever been. There is an increasing choice of interactive devices, platforms and channels that customers use ranging from smartphones and tablets to social networks and search engines. In order to maintain market leadership, organisations have no choice but to innovate rapidly to stay ahead of the competition. However, creating a culture of innovation doesn’t come easily. This course is designed to give delegates a clear, in-depth understanding of core marketing concepts, tools, and best practices used by market leaders.
This course provides delegates a deep dive into the methodology and marketing strategy that will generate market growth and measurable results. A well-developed marketing strategy will help you obtain your business goals and build a strong reputation for your products and services. To be of value, a comprehensive marketing strategy needs to be driven by market research and focus on the product mix in order to achieve maximum, long-term profitability. Delegates will walk away from this training with market leader skills to create, recommend, and execute marketing plans, programmes, and strategies resulting in increased market share, profitable growth, and expansion of the organisation’s products and services.
This course will highlight:
- Analyze customer research, market conditions and competitor information
- Develop, plan and implement marketing initiatives
- Evaluate and monitor the effectiveness of integrated marketing campaigns
- Effectively integrate social media marketing into traditional marketing plan
- Utilize marketing to build customer loyalty and brand awareness