An Intensive 5-day Training Course
Market Research and Intelligence
Using Actionable Intelligence for Strategic Advantage
Scheduled Dates
Classroom
| 23 - 27 Jun 2025 | Dubai - UAE | $5,950 | RESERVE A SEAT |
| 17 - 21 Nov 2025 | London - UK | $5,950 | RESERVE A SEAT |
Online
| 02 - 06 Jun 2025 | Online | $3,950 | RESERVE A SEAT |
Are the scheduled dates matching with your needs?
We provide a wider range of training options. Tailored and customized, we can deliver your organisation’s training needs anytime, anywhere.
Why Choose this Training Course?
This PetroKnowledge training course on Market Research and Intelligence is designed to give marketing professionals the marketing tools they need to increase sales, get maximum return from marketing dollars, and strengthen customer loyalty. Market research describes what is occurring as it occurs, so you can react tactically. Market intelligence provides situational insight and interpretation, so that you can anticipate strategically. This training course will help you gain familiarity with both fundamental and state-of-the-art market research design and analysis techniques and procedures. You'll learn how to identify the underlying business issues, design the research programme, collect the data, and analyze the results.
Simply stated, market intelligence uses multiple sources of information to create a broad picture of the company's existing market, customers, problems, competition, and growth potential for new products and services. The competitive advantages afforded by market intelligence are manifold and the risks of not investing in such data can be huge. The core learning objectives in this training course on Market Research and Intelligence will be especially beneficial for delegates who are responsible for planning sales and marketing initiatives to increase revenue growth.
This training course will highlight skills to:
- Develop marketing strategies to build and sustain a competitive advantage in the marketplace
- Use marketing research to increase sales and customer satisfaction
- Describe the different marketing research data collection methods
- Translate essential business challenges into cogent research objectives that are tied to specific action steps
- Identify the appropriate use of, advertising, sales promotions, and Internet-based communications when developing an integrated marketing campaign
What are the Goals?
At the end of this training course, you will learn to:
- Understanding the power of market intelligence and how it incorporates marketing research
- Quickly and accurately interpret your customer’s nonverbal communication
- Conduct a SWOT Analysis to identify business development opportunities
- Analyze current market research trends and best practices
- Differentiate among the many questionnaire design formats based on survey requirements
- Develop a marketing research and intelligence strategy to achieve marketing objectives
Who is this Training Course for?
This training course on Market Research and Intelligence is for anyone who desires to expand their expertise in marketing best practices, policies and procedures. Delegates do not require any previous marketing experience to benefit from this training programme.
This training course is suitable to a wide range of professionals, but will greatly benefit:
- Chief Marketing Officers
- Marketing VPs
- Marketing Directors / Managers
- Market Research / Intelligence Professionals
- Customer Relationship Managers
- Sales Managers
- Brand Managers
- Business Owners
How will this Training Course be Presented?
This training course encourages delegate participation through a combination of lectures, group discussion, practical exercises, case studies, video clips, and breakout sessions designed to reinforce new skills.
Organisational Impact
Major benefits to the organization include:
- Maximize your brand’s value to realize a higher level of customer engagement
- Integrated and streamlined marketing approach
- Increased revenue growth from improved market research
- Greater market penetration for products and services
- Higher level of customer satisfaction
- Integrated social media and traditional marketing approach
Personal Impact
Participants will gain the following significant benefits:
- Improved marketing and selling skills
- Improved ability to implement and realise specific goals
- Understanding of the concepts and procedures necessary to be an effective marketing researcher
- Greater confidence as a marketing professional
- Improved productivity and adherence to quality standards
- Increased job satisfaction
Daily Agenda
Day One: Marketing to the “Voice of the Customer”
- What Customers Expect from Your Organisation?
- Benefits of Encouraging Customer Feedback
- Listening and Questioning Skills Development
- How to Give and Receive Constructive Customer Feedback
- Interpreting Your Customer’s Nonverbal Communication Gestures
- Marketing to the Four Customer “Buying Styles”
Day Two: Key Elements of Market Research and Intelligence
- Difference between Market Research and Intelligence
- Product Lifecycle
- 4 Ps of the Marketing Mix
- SWOT Analysis
- Market Segmentation Strategies
- Social Media Marketing Principles
Market Research Best Practices
- Benefits of Market Research
- Types of Market Research
- Market Research Best Practices
- Advantages and Disadvantages of Customer Focus Groups
- Group Think
Day Three: Market Intelligence Best Practices
- Benefits of Market Intelligence
- Types of Market Intelligence
- Benchmarking the Competition
- Converting Data into Market Intelligence
- Data Analysis to Identify Trends
- How to Use Market Intelligence to Innovate More Effectively
Day Four: Customer-Focused Engagement Marketing Strategy
- Best and Worst Customer Service Providers
- Identifying Internal and External Customer Expectations
- Customer Lifetime Value
- Going the Extra Mile
- Designing a Customer-focused Marketing Approach
- Customer Service Recovery Techniques
Day 5: Putting Market Research Results into Action
- Action Plan to Improve Marketing Effectiveness
- Setting Marketing Goals for Continuous Improvement
- Stakeholder Change Management Strategies
- How to Turn Marketing Research into Action
- Course Review and Assessment
Certificate
- On successful completion of this Training Course / Online Training Course, a PetroKnowledge Certificate / E-Certificate will be awarded to the delegates.
In Association With
Frequently Asked Questions
Why PetroKnowledge?
PetroKnowledge is a globally recognized provider of training courses for oil and gas professionals, offering a wide range of specialized training courses designed to enhance knowledge, skills, and expertise in the energy sector. With courses tailored to meet the evolving demands of the oil and gas industry, PetroKnowledge helps professionals stay up-to-date with industry standards, technological advancements, and best practices.
Who are these training courses designed for?
Our courses are specifically developed for professionals in the oil and gas industry, including engineers, technical staff, managers, and other specialists looking to advance their careers. Whether you’re a seasoned expert or new to the sector, our training for oil and gas professionals is suited to individuals at all stages of their professional journey.
Are the courses delivered online or in person?
PetroKnowledge offers flexible learning solutions with both online courses and in-person training options. Online courses for oil and gas professionals provide the flexibility to learn from anywhere, while in-person courses offer a hands-on, interactive learning environment. Each training course page provides detailed information on the delivery format, allowing you to choose the option that best meets your learning style and schedule
Can I get a customized training course for my team?
Yes, PetroKnowledge offers customized in-house training solutions for organizations looking to upskill their teams. We work closely with companies to design bespoke training courses for oil and gas professionals that address specific challenges and objectives. Whether you need on-site training or online solutions, we can tailor the training courses to suit your organization’s needs.
Are there any prerequisites for attending a course?
Certain advanced training courses for oil and gas professionals may require prior experience or technical knowledge. These prerequisites ensure that participants can fully benefit from the course content. We recommend reviewing the course description on the relevant page to determine if any prerequisites apply to your selected course.
How can I enroll in a course?
Enrolling in one of our training courses for oil and gas professionals is simple and convenient. Navigate to the specific course page, click “Enroll Now,” and complete the registration form. You will receive a confirmation email with further details on how to proceed.
You may also get in touch with our Registration Team on
+971 50 981 7386 | +971 2 557 7389 or send an email to [email protected]
When should I expect to receive confirmation of registration?
Upon successful registration online, enrolment on the respective training course will be confirmed by Registration Team by e-mail along with the invoice and joining instruction.
Will I receive a certificate after completing the course?
Yes, upon successful completion of our courses for professionals in the oil and gas industry, you will receive an industry-recognized certificate from PetroKnowledge. This certification is designed to validate your skills and knowledge and can significantly enhance your professional credentials, boosting your career prospects in the competitive oil and gas sector.
When and how do I arrange payments?
We offer two convenient payment options:
- Bank Transfer – You can make payment via bank transfer. Once your registration is confirmed, you will receive an invoice with the banking details for the transfer. We would require you to supply a swift copy for us to confirm receipt of funds.
- Payment Link – Alternatively, we provide a secure payment link that you can use to complete your payment after your registration has been confirmed.
What is the refund or cancellation policy?
Our refund and cancellation policy varies depending on the course and circumstances. Generally, cancellations made at least 21 days before the training are eligible for a refund, less any administrative fees. If you have any specific inquiries about the cancellation or refund, don’t hesitate to contact our support team, who can assist with your booking and cancellation queries.
Is there a discount for more than one registrant/course?
For corporate fees and group registration, please send your query to [email protected].
