An Intensive 5-day Training Course
Mastering Corporate Communications
Implementing New Rules of Communications
Scheduled Dates
Classroom
| 13 - 17 Oct 2025 | Amsterdam - The Netherlands | $5,950 | RESERVE A SEAT |
| 03 - 07 Nov 2025 | Dubai - UAE | $5,950 | RESERVE A SEAT |
| 08 - 12 Dec 2025 | London - UK | $5,950 | RESERVE A SEAT |
| 04 - 08 May 2026 | Dubai - UAE | $5,950 | RESERVE A SEAT |
| 06 - 10 Jul 2026 | London - UK | $5,950 | RESERVE A SEAT |
| 12 - 16 Oct 2026 | Amsterdam - The Netherlands | $5,950 | RESERVE A SEAT |
| 02 - 06 Nov 2026 | Dubai - UAE | $5,950 | RESERVE A SEAT |
| 07 - 11 Dec 2026 | London - UK | $5,950 | RESERVE A SEAT |
Online
| 08 - 12 Dec 2025 | Online | $3,950 | RESERVE A SEAT |
| 07 - 11 Dec 2026 | Online | $3,950 | RESERVE A SEAT |
Would an alternative date be more suitable?
We offer a variety of tailored training options, customized to meet your organisation's needs. Delivered anytime, anywhere, we make it easy to bring expert training directly to your team.
Why Choose this Training Course?
This PetroKnowledge Mastering Corporate Communications training curse is designed to help Communications, PR and Marketing professionals to audit their current practice and measure its effectiveness in a changing marketplace. Since the Cluetrain Manifesto predicted changes in the way that markets and consumers would behave, communications/PR and marketing have converged. A host of new channels and tools have overtaken much of the mass media that we used to deal with, yet many organizations have hardly changed their approach.
This Mastering Corporate Communications training course will help practitioners to rethink the way they practice Public Relations, Corporate Communications and Marketing. The toolkit of skills learned during the course will help increase participants’ ability to meet and exceed corporate objectives.
This Mastering Corporate Communications training course will highlight:
- The New Rules of Marketing and Communications
- The changing roles of communications and marketing professionals
- The Use of Social Media to Reach Specific Target Audiences
- How to Create Content that engages attention and makes readers return
- The increasing use of video and audio and ways to produce low-cost content
What are the Goals?
This Mastering Corporate Communications training course will enable participants to:
- Develop content that showcases why you are the choice for your potential customers
- Build your company personality to help engage with your key audiences
- Achieve measurable results such as donations, purchases, or subscriptions
- Measure your results including influencer mentions, product inquiries, and sales
- Create a Communications Plan
- Develop audience centred stakeholder maps
Who is this Training Course for?
This Mastering Corporate Communications training course is suitable to a wide range of professionals in communication and marketing but will greatly benefit:
- Corporate Communications Practitioners / Managers
- Public Relations Officers / Managers
- Marketing Officers & or Managers
How will this Training Course be Presented?
This Mastering Corporate Communications training is an intensive, updating training course illustrated throughout with practical examples. It is highly activity-based and uses group work extensively alongside case-studies, demonstrations, lectures and videos. It focuses on strategic insight, practitioner skills, tools and techniques for the effective management of these important business functions.
Organisational Impact
Your company will benefit in the following ways:
- Optimize your communication spend using new media approaches
- Improved communication targeting strategies
- Achieve greater audience engagement and response
- Having access to richer social media and traditional content
- Expand the network of communication champions among staff and other stakeholders
Personal Impact
The personal benefits to be derived from attending this Mastering Corporate Communications training course include the following:
- Greater understanding of the changing media landscape
- Improved ability to target specific audiences and assess outcomes
- Greater understanding of how to optimise media presence
- Improved writing skills
- Improved skills in creating new approaches and content
Daily Agenda
Day One: The New Rules of Marketing and Communications
- The Digital Revolution and Today’s Media Environment
- The Revolution in Consumer Behavior
- The Psychology of Persuasion
- Public Relations, Communications and Marketing Trends
- Key Skills for Communicators and Marketers
- A Problem-solving Approach to Communications
Day Two: Stakeholders, Segmentation and Personas
- Stakeholder Analysis and Mapping
- Segmenting Your Audiences
- Creating Audience Personas
- Connecting with Stakeholders – multi-channel communications
- Personalisation
- Communications and Customer Journeys
Day Three: Convergence of Social and Traditional Media
- Influencer Marketing
- Champions and Opinion Formers
- Thought Leadership and Blogging
- Search Engine Marketing
- Use Experience
- Integrated Media Relations
Day Four: Creating Content that Works
- Creating a Message House
- Storytelling and Identity
- Corporate Identity, Tone and Style
- Content Calendars and Evergreen Content
- Videography and Viral Content
- Podcasting as Marketing
Day Five: Evaluation, Analysis, Planning and Strategy
- Output - Out-take and Outcomes - a systematic approach to evaluation
- The Planning Cycle
- Evidence-based Analysis
- The Placemat Approach to Strategy
- Planning and Corporate Strategy
- SMART Objectives and KPIs
Certificate
- On successful completion of this Training Course / Online Training Course, a PetroKnowledge Certificate / E-Certificate will be awarded to the delegates.
In Association With
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Frequently Asked Questions
Why PetroKnowledge?
PetroKnowledge is a globally recognized provider of training courses for oil and gas professionals, offering a wide range of specialized training courses designed to enhance knowledge, skills, and expertise in the energy sector. With courses tailored to meet the evolving demands of the oil and gas industry, PetroKnowledge helps professionals stay up-to-date with industry standards, technological advancements, and best practices.
Who are these training courses designed for?
Our courses are specifically developed for professionals in the oil and gas industry, including engineers, technical staff, managers, and other specialists looking to advance their careers. Whether you’re a seasoned expert or new to the sector, our training for oil and gas professionals is suited to individuals at all stages of their professional journey.
Are the courses delivered online or in person?
PetroKnowledge offers flexible learning solutions with both online courses and in-person training options. Online courses for oil and gas professionals provide the flexibility to learn from anywhere, while in-person courses offer a hands-on, interactive learning environment. Each training course page provides detailed information on the delivery format, allowing you to choose the option that best meets your learning style and schedule
Can I get a customized training course for my team?
Yes, PetroKnowledge offers customized in-house training solutions for organizations looking to upskill their teams. We work closely with companies to design bespoke training courses for oil and gas professionals that address specific challenges and objectives. Whether you need on-site training or online solutions, we can tailor the training courses to suit your organization’s needs.
Are there any prerequisites for attending a course?
Certain advanced training courses for oil and gas professionals may require prior experience or technical knowledge. These prerequisites ensure that participants can fully benefit from the course content. We recommend reviewing the course description on the relevant page to determine if any prerequisites apply to your selected course.
How can I enroll in a course?
Enrolling in one of our training courses for oil and gas professionals is simple and convenient. Navigate to the specific course page, click “Enroll Now,” and complete the registration form. You will receive a confirmation email with further details on how to proceed.
You may also get in touch with our Registration Team on
+971 50 981 7386 | +971 2 557 7389 or send an email to [email protected]
When should I expect to receive confirmation of registration?
Upon successful registration online, enrolment on the respective training course will be confirmed by Registration Team by e-mail along with the invoice and joining instruction.
Will I receive a certificate after completing the course?
Yes, upon successful completion of our courses for professionals in the oil and gas industry, you will receive an industry-recognized certificate from PetroKnowledge. This certification is designed to validate your skills and knowledge and can significantly enhance your professional credentials, boosting your career prospects in the competitive oil and gas sector.
When and how do I arrange payments?
We offer two convenient payment options:
- Bank Transfer – You can make payment via bank transfer. Once your registration is confirmed, you will receive an invoice with the banking details for the transfer. We would require you to supply a swift copy for us to confirm receipt of funds.
- Payment Link – Alternatively, we provide a secure payment link that you can use to complete your payment after your registration has been confirmed.
What is the refund or cancellation policy?
Pre-Course Cancellation
Our refund and cancellation policy varies depending on the course and circumstances. Generally, cancellations made at least 21 days before the training are eligible for a refund, less any administrative fees.
Refund Policy Disclaimer
All course bookings made through PetroKnowledge are non-refundable. By registering for a course, you acknowledge and accept that fees are payable in full and are not subject to refund under any circumstances, including but not limited to participant dissatisfaction, changes in personal or professional circumstances, or partial attendance.
PetroKnowledge reserves the right to make reasonable adjustments to course content, trainers, or schedules where necessary, without entitling delegates to a refund. Full details of each course – including objectives, target audience, and content – are clearly outlined prior to enrolment, and it is the responsibility of the delegate to ensure suitability before booking.
If you have any specific inquiries about the cancellation or refund, don’t hesitate to contact our support team, who can assist with your booking and cancellation queries.
Is there a discount for more than one registrant/course?
For corporate fees and group registration, please send your query to [email protected].
