Mastering Corporate Communications

An Intensive 5-Day Training Course

Mastering Corporate Communications

Implementing New Rules of Communications

Scheduled Dates

03 - 07 Jul 2023 London - UK $5,950
04 - 08 Dec 2023 London - UK $5,950
Enroll Now View Online Format In-House Options

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We provide a wider range of training options. Tailored and customized, we can deliver your organization’s training needs anytime, anywhere.

Why Choose this Training Course?

This PetroKnowledge Mastering Corporate Communications training curse is designed to help Communications, PR and Marketing professionals to audit their current practice and measure its effectiveness in a changing marketplace. Since the Cluetrain Manifesto predicted changes in the way that markets and consumers would behave, communications/PR and marketing have converged. A host of new channels and tools have overtaken much of the mass media that we used to deal with, yet many organizations have hardly changed their approach.

This Mastering Corporate Communications training course will help practitioners to rethink the way they practice Public Relations, Corporate Communications and Marketing. The toolkit of skills learned during the course will help increase participants’ ability to meet and exceed corporate objectives. 

This Mastering Corporate Communications training course will highlight:

  • The New Rules of Marketing and Communications
  • The changing roles of communications and marketing professionals
  • The Use of Social Media to Reach Specific Target Audiences
  • How to Create Content that engages attention and makes readers return
  • The increasing use of video and audio and ways to produce low-cost content

What are the Goals?

This Mastering Corporate Communications training course will enable participants to:

  • Develop content that showcases why you are the choice for your potential customers
  • Build your company personality to help engage with your key audiences
  • Achieve measurable results such as donations, purchases, or subscriptions
  • Measure your results including influencer mentions, product inquiries, and sales
  • Create a Communications Plan
  • Develop audience centred stakeholder maps

Who is this Training Course for?

This Mastering Corporate Communications training course is suitable to a wide range of professionals in communication and marketing but will greatly benefit: 

  • Corporate Communications Practitioners / Managers
  • Public Relations Officers / Managers
  • Marketing Officers & or Managers

How will this Training Course be Presented?

This Mastering Corporate Communications training is an intensive, updating training course illustrated throughout with practical examples. It is highly activity-based and uses group work extensively alongside case-studies, demonstrations, lectures and videos. It focuses on strategic insight, practitioner skills, tools and techniques for the effective management of these important business functions.

Organisational Impact

Your company will benefit in the following ways:

  • Optimize your communication spend using new media approaches
  • Improved communication targeting strategies
  • Achieve greater audience engagement and response
  • Having access to richer social media and traditional content
  • Expand the network of communication champions among staff and other stakeholders

Personal Impact

The personal benefits to be derived from attending this Mastering Corporate Communications training course include the following:

  • Greater understanding of the changing media landscape
  • Improved ability to target specific audiences and assess outcomes
  • Greater understanding of how to optimise media presence
  • Improved writing skills
  • Improved skills in creating new approaches and content

Daily Agenda

Day One: The New Rules of Marketing and Communications 

  • The Digital Revolution and Today’s Media Environment
  • The Revolution in Consumer Behavior
  • The Psychology of Persuasion
  • Public Relations, Communications and Marketing Trends
  • Key Skills for Communicators and Marketers
  • A Problem-solving Approach to Communications

Day Two: Stakeholders, Segmentation and Personas

  • Stakeholder Analysis and Mapping
  • Segmenting Your Audiences
  • Creating Audience Personas
  • Connecting with Stakeholders – multi-channel communications
  • Personalisation
  • Communications and Customer Journeys

Day Three: Convergence of Social and Traditional Media

  • Influencer Marketing
  • Champions and Opinion Formers
  • Thought Leadership and Blogging
  • Search Engine Marketing
  • Use Experience
  • Integrated Media Relations

Day Four: Creating Content that Works

  • Creating a Message House
  • Storytelling and Identity
  • Corporate Identity, Tone and Style
  • Content Calendars and Evergreen Content
  • Videography and Viral Content
  • Podcasting as Marketing

Day Five: Evaluation, Analysis, Planning and Strategy 

  • Output - Out-take and Outcomes - a systematic approach to evaluation
  • The Planning Cycle
  • Evidence-based Analysis
  • The Placemat Approach to Strategy
  • Planning and Corporate Strategy
  • SMART Objectives and KPIs

Certificate

  • On successful completion of this training course, a PetroKnowledge Certificate will be awarded to the delegates

In Association With

GLOMACS Training

Our collaboration with GLOMACS aims to provide the best training services and benefits for our valued clients

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Oxford Management Centre

Our collaboration with Oxford Management Centre aims to provide the best training services and benefits for our valued clients.

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Koukash Consultancy

Our collaboration with Koukash Consultancy aims to provide the best training services and benefits for our valued clients.

Visit Website ›

Frequently Asked Questions

How can I register for a training course?

  • To register online through our website, please click “Enroll Now” on the course page, complete and submit the form. A confirmation e-mail and instructions will be sent to the participant’s e-mail.
  • You may also get in touch with our Registration Team on
    +971 50 981 7386 | +971 2 557 7389 or send an email to reg@petroknowledge.com

When and how do I arrange payments?

  • Payments can be made in USD or UAE local currency AED (Arab Emirates Dirhams) either by Bank Transfer or by Credit Card. Our Bank Account details will be provided on the invoice.
  • Course fees are payable upon booking unless a valid, authorized Purchase Order is provided and accepted.
  • Invoices will be sent via email/courier to the ID/name and address provided.
  • The course fee shall be settled prior to course start date. Corporate payments with existing payment policy shall be relayed to us in advance.

When should I expect to receive confirmation of registration?

Upon successful registration online, enrolment on the respective training course will be confirmed by Registration Team by e-mail along with the invoice and joining instruction.

Is there a discount for more than one registrant/course?

For corporate fees and group registration, please send your query to info@petroknowledge.com.

Download PDF

© 2023. Material published by PetroKnowledge shown here is copyrighted.

All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.


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