An Intensive 5-Day Online Training Course
Public Relations in the Oil and Gas Industry
Communicating in a Volatile Environment
Scheduled Dates
| 04 - 08 Dec 2023 | Online | $3,950 |
Why Choose this Training Course?
Why Choose this Online training Course?
This PetroKnowledge Public Relations in the Oil and Gas Industry online training course will help your organisation to tell its story in a way that fosters understanding building relations with local communities, national governments, campaigners and the media building your brand and reputation.
The energy sector is vital to our daily lives and to global economies but, much of the time, is treated harshly in the media and by some stakeholders. Sustained public relations campaigns can help drive strategic organisational change, build public perceptions and drive reputation with key stakeholders.
This powerful online training course takes a problem-solving approach to the design of PR programmes for the oil and gas industry. By closely fitting the approach to core business priorities it reinforces key messages and organisational strategy.
Participants will develop the following competencies:
- Setting clear objectives and KPIs with realistic budgets and schedules
- Campaign design and planning skills
- Engaging target audiences – including the media – with great content
- Use of key tools and techniques to influence audience behaviour
- Media relations strategies and tools to optimise coverage in your target channels
- Crisis and litigation management approaches
What are the Goals?
What are the Goals?
At the end of the online training course delegates will be able to:
- Develop a problem-solving approach to match PR strategy to business objectives choosing channels and tactics to achieve business results
- Examine the range of PR tools and techniques to select the best for your purpose
- Plan PR campaigns to meet need setting clear objectives with behavioural outcomes and measurable results
- Measure risk and plan to mitigate these risks
- Understand how to generate and place stories in the media and achieve consistently favorable coverage
Who is this Training Course for?
Who is this Online Training Course for?
This online training course is relevant to anyone likely to have responsibility for managing relations with stakeholders and maintaining long-term relationships with government, visitors, partners, customers, guests and VIPs.
- PR, public affairs, corporate communications and media/press officers
- Community relations specialists
- Government and external affairs personnel
- Managers of all levels and team leaders
- Middle and senior managers with a responsibility for effective communications
How will this Training Course be Presented?
How will this Online training Course be Presented?
This PetroKnowledge online training course will utilize a variety of proven online learning techniques to ensure maximum understanding, comprehension, retention of the information presented. The training course is conducted online via an Advanced Virtual Learning Platform in the comfort of your choice location.
Organisational Impact
Your organisation will benefit from:
- Clearer and more focused internal and external communication
- Production of clearer and more strategic PR/Communications briefs
- Coherent and focused campaigns that deliver clear business results
- Enhanced reputation and brand profile through well designed campaigns
- Enhanced media profile and breadth of coverage
- Maximum effect for minimum financial outlay
Personal Impact
You will acquire a range of skills, techniques and knowledge, particularly:
- Greater problem-solving ability
- Ability to think and act more creatively
- Greater confidence in presenting your arguments to diverse audiences
- Tools to manage issues across a range of media
- Crisis management skills
Daily Agenda
Day One: The Complete PR/Communications Professional
- The role of Communications and PR in the oil and gas industries
- Overview of the challenges facing the industry and its image/reputation
- The Reputation managers – building and defending your brand
- From local community to the regulators – identifying and classifying stakeholders
- Identifying your target publics or audiences
- From exploration to retail - engaging and marshalling your supply chain
Day Two: Telling Your Story – and Getting it Heard
- Setting SMART Objectives to meet your business needs
- The psychology of persuasion
- The power of storytelling – building your message house
- Choosing channels to reach your target audience, the POEM acronym
- Persuading and building relationships with the media
- Social media and its power
Day Three: The Power of Community – CSR in Action
- Identifying the issues that resonate – sentiment mining
- Pressure groups and NGOs – how to involve them
- Choosing your causes for PR crisis defense
- Cause related development and brand building
- Engaging and encouraging your staff, suppliers and customers
- Social responsibility reporting
Day Four: Crisis Avoidance & Crisis Management
- Environmental scanning, using SWOT and PEST analyses and scenarios
- Advanced issue management
- Building your crisis management plan and toolkit including ‘dark’ websites
- Identifying and online training media spokespeople
- Planning and giving media interviews and briefing interviewees
- Crisis handling and business recovery
Day Five: Putting it All Together
- Media relations – maintaining your reputation across traditional and digital media
- Planning, writing and distributing effective media releases
- Developing your communications strategy
- Informing, consulting and working with the ‘C’ suite
- Using measurement to improve performance
Certificate
- On successful completion of this online training course, a PetroKnowledge E-Certificate will be awarded to the delegates
In Association With
GLOMACS Training
Our collaboration with GLOMACS aims to provide the best training services and benefits for our valued clients
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Oxford Management Centre
Our collaboration with Oxford Management Centre aims to provide the best training services and benefits for our valued clients.
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The Energy Training Centre
Our collaboration with The Energy Training Centre aims to provide the best training services and benefits for our valued clients.
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Koukash Consultancy
Our collaboration with Koukash Consultancy aims to provide the best training services and benefits for our valued clients.
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