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Why Choose this Training Course?
Why Choose this Online training Course?
This PetroKnowledge Public Relations in the Oil and Gas Industry online training course will help your organisation to tell its story in a way that fosters understanding building relations with local communities, national governments, campaigners and the media building your brand and reputation.
The energy sector is vital to our daily lives and to global economies but, much of the time, is treated harshly in the media and by some stakeholders. Sustained public relations campaigns can help drive strategic organisational change, build public perceptions and drive reputation with key stakeholders.
This powerful online training course takes a problem-solving approach to the design of PR programmes for the oil and gas industry. By closely fitting the approach to core business priorities it reinforces key messages and organisational strategy.
Participants will develop the following competencies:
Setting clear objectives and KPIs with realistic budgets and schedules
Campaign design and planning skills
Engaging target audiences – including the media – with great content
Use of key tools and techniques to influence audience behaviour
Media relations strategies and tools to optimise coverage in your target channels
Crisis and litigation management approaches
What are the Goals?
What are the Goals?
At the end of the online training course delegates will be able to:
Develop a problem-solving approach to match PR strategy to business objectives choosing channels and tactics to achieve business results
Examine the range of PR tools and techniques to select the best for your purpose
Plan PR campaigns to meet need setting clear objectives with behavioural outcomes and measurable results
Measure risk and plan to mitigate these risks
Understand how to generate and place stories in the media and achieve consistently favorable coverage
Who is this Training Course for?
Who is this Online Training Course for?
This online training course is relevant to anyone likely to have responsibility for managing relations with stakeholders and maintaining long-term relationships with government, visitors, partners, customers, guests and VIPs.
PR, public affairs, corporate communications and media/press officers
Community relations specialists
Government and external affairs personnel
Managers of all levels and team leaders
Middle and senior managers with a responsibility for effective communications
How will this Training Course be Presented?
How will this Online training Course be Presented?
This PetroKnowledge online training course will utilize a variety of proven online learning techniques to ensure maximum understanding, comprehension, retention of the information presented. The training course is conducted online via an Advanced Virtual Learning Platform in the comfort of your choice location.
Your organisation will benefit from:
Clearer and more focused internal and external communication
Production of clearer and more strategic PR/Communications briefs
Coherent and focused campaigns that deliver clear business results
Enhanced reputation and brand profile through well designed campaigns
Enhanced media profile and breadth of coverage
Maximum effect for minimum financial outlay
You will acquire a range of skills, techniques and knowledge, particularly:
Greater problem-solving ability
Ability to think and act more creatively
Greater confidence in presenting your arguments to diverse audiences
Tools to manage issues across a range of media
Crisis management skills
Day One: The Complete PR/Communications Professional
The role of Communications and PR in the oil and gas industries
Overview of the challenges facing the industry and its image/reputation
The Reputation managers – building and defending your brand
From local community to the regulators – identifying and classifying stakeholders
Identifying your target publics or audiences
From exploration to retail - engaging and marshalling your supply chain
Day Two: Telling Your Story – and Getting it Heard
Setting SMART Objectives to meet your business needs
The psychology of persuasion
The power of storytelling – building your message house
Choosing channels to reach your target audience, the POEM acronym
Persuading and building relationships with the media
Social media and its power
Day Three: The Power of Community – CSR in Action
Identifying the issues that resonate – sentiment mining
Pressure groups and NGOs – how to involve them
Choosing your causes for PR crisis defense
Cause related development and brand building
Engaging and encouraging your staff, suppliers and customers
Social responsibility reporting
Day Four: Crisis Avoidance & Crisis Management
Environmental scanning, using SWOT and PEST analyses and scenarios
Advanced issue management
Building your crisis management plan and toolkit including ‘dark’ websites
Identifying and online training media spokespeople
Planning and giving media interviews and briefing interviewees
Crisis handling and business recovery
Day Five: Putting it All Together
Media relations – maintaining your reputation across traditional and digital media
Planning, writing and distributing effective media releases
Developing your communications strategy
Informing, consulting and working with the ‘C’ suite
Using measurement to improve performance
On successful completion of this online training course, a PetroKnowledge E-Certificate will be awarded to the delegates
In Association With
Our collaboration with GLOMACS aims to provide the best training services and benefits for our valued clients