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Disruptive Innovation

An Intensive 5-Day Training Course

Disruptive Innovation

Managing Radical Change for High Growth

Scheduled Dates

10 - 14 Jun 2024 Dubai - UAE $5,950
23 - 27 Sep 2024 London - UK $5,950
25 - 29 Nov 2024 Brussels - Belgium $5,950
09 - 13 Dec 2024 Dubai - UAE $5,950
13 - 17 Jan 2025 Dubai - UAE $5,950
27 - 31 Jan 2025 Amsterdam - The Netherlands $5,950
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Why Choose this Training Course?

This Disruptive Innovation training course focuses on one of the most important challenges facing all businesses today - innovation.  Product and business life cycles are shortening, and the intensity of competition is rising globally. Innovation is now emerging as the most strategically significant aspect of business operations. This takes two forms: (i) innovation that improves product and process efficiency and (ii) innovation that results in a radically different way of doing business.  The first can be termed an “enabling” innovation, the second a “disruptive” innovation. An enabling innovation will improve performance in existing operations.  A disruptive innovation will take an organisation into a differentiated and potentially leading position.

"Disruptive Innovation" is the subject of this training seminar. This is designed to enable an organisation to achieve and sustain superior performance - measured in terms of profitable growth - often through a radical change in its complete business model.

This PetroKnowledge training course will highlight:

  • The strategic significance of innovation
  • The different impacts of enabling and disruptive innovation
  • Disruptive innovation as a business process
  • Risk and reward in disruptive innovation
  • Introducing and developing disruptive innovation in your team

What are the Goals?

By the end of this Disruptive Innovation training course, participants will be able to:

  • Understand the potential strategic impact of innovation
  • Identify the opportunities for disruptive innovation in your organisation
  • Implement disruptive innovation programmes within your organisation
  • Minimise the risk associated with disruptive innovation
  • Manage enabling and disruptive innovation in all your activities

Who is this Training Course for?

All managers and specialists need to appreciate the critical importance of innovation and its disruptive effect on business and organizational development. This training course is a suitably wide range of experienced line managers and staff:

  • Strategic and Operational Planning Specialists
  • Marketing and Commercial Managers
  • Financial Managers
  • Research & Development Scientists and Technologists
  • Logistics and Supply Chain Managers
  • Human Resource Managers


How will this Training Course be Presented?

The training course process is based on a carefully planned combination of highly focused input by the training course leader, using a balanced set of state-of-the-art learning mechanisms. The emphasis will be on learning by examining major decisions on innovation. Above all, the principles and approaches to this subject will be illustrated by reference to real-life organisations with which the seminar leader has been personally involved. 

This will be used by following training methods:

  • Presentations by the seminar leader, including case examples
  • Group work on case studies: analysis, interaction, and discussion
  • Presentations by subject experts on aspects of innovation
  • Focused problem-solving, including “outside the box” thinking
  • Decision analysis in different strategic and competitive conditions

Organisational Impact

In sending participants to this Disruptive Innovation training course, the organisation will gain the following benefits:

  • A more professional approach to innovation, change, and development
  • Introduction of innovative thinking into all levels of the organisation
  • Top management having more confidence in the decisions of staff
  • A creative approach to planning at strategic and operational levels
  • Sharply focused views on the changes required for success
  • More effective programme and project implementation by managers

Personal Impact

In attending this training course, the participants will acquire the following skills and competencies:

  • Extended scope and range of personal potential
  • Improved creativity in developing the business
  • Detailed understanding of the strategic impact of innovation
  • Greater confidence in introducing new ideas and practices
  • Innovative approaches in sustaining profitable growth
  • Understanding of best practice in innovation and how to apply it

Daily Agenda

Day One: The Strategic Significance of Innovation

  • Why innovate? - The strategic relevance of innovation
  • Complexity and non-linearity in 21st century business development
  • When and how disruptive innovation was first introduced
  • Differences between enabling innovation and disruptive innovatio
  • When is a disruptive innovation, an appropriate strategic approach?
  • What can we learn from the experience of successful disruptors?
  • Deciding which innovation – enabling or disruptive?


Day Two: The Concept of Disruptive Innovation

  • Assessing the potential impact of a disruptive innovation
  • Innovation in product and service
  • Innovation in supply chain design and relationships
  • Innovation in business model and organisational structure
  • Corporate incubation – how to upscale a viable disruptive innovation?
  • Preparing your teams for disruptive innovation


Day Three: How Does Disruptive Innovation Work?

  • Analysing and evaluating risk – disrupt or be disrupted?
  • Monitoring and managing risk – decisions on the next stage
  • Guidelines on the implementation of disruptive innovations
  • Disruptive innovation in new product development
  • Disruptive innovation via the research laboratory
  • Disruptive innovation in organisational development
  • Aligning and integrating innovation with established practice


Day Four: Getting Organised for Disruptive Innovation 

  • Good ideas can come from anywhere
  • Processes and mechanisms for generating new ideas
  • Use of data mining to generate innovative ideas
  • Internal/external open bidding as a source of ideas
  • Feasibility studies as a means of screening for viability
  • Has innovation become a core competency?
  • The ten elements of the “innovation spectrum”


Day Five: Managing Disruptive Innovation

  • Ideation and the process approach to innovation
  • Creating an innovation culture in your team
  • Acquisitions, networks, and alliances as disruptive mechanisms
  • Activity integration or separation following disruptive innovations
  • Financial justification and methods for disruptive innovations
  • Measuring the impact of disruptive innovations
  • Evaluating our ability to implement disruptive innovations
  • Overview and personal action plans


  • On successful completion of this training course, a PetroKnowledge Certificate will be awarded to the delegates

In Association With

GLOMACS Training

Our collaboration with GLOMACS aims to provide the best training services and benefits for our valued clients

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Oxford Management Centre

Our collaboration with Oxford Management Centre aims to provide the best training services and benefits for our valued clients.

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The Energy Training Centre

Our collaboration with The Energy Training Centre aims to provide the best training services and benefits for our valued clients.

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Frequently Asked Questions

How can I register for a training course?

  • To register online through our website, please click “Enroll Now” on the course page, complete and submit the form. A confirmation e-mail and instructions will be sent to the participant’s e-mail.
  • You may also get in touch with our Registration Team on
    +971 50 981 7386 | +971 2 557 7389 or send an email to

When and how do I arrange payments?

  • Payments can be made in USD or UAE local currency AED (Arab Emirates Dirhams) either by Bank Transfer or by Credit Card. Our Bank Account details will be provided on the invoice.
  • Course fees are payable upon booking unless a valid, authorized Purchase Order is provided and accepted.
  • Invoices will be sent via email/courier to the ID/name and address provided.
  • The course fee shall be settled prior to course start date. Corporate payments with existing payment policy shall be relayed to us in advance.

When should I expect to receive confirmation of registration?

Upon successful registration online, enrolment on the respective training course will be confirmed by Registration Team by e-mail along with the invoice and joining instruction.

Is there a discount for more than one registrant/course?

For corporate fees and group registration, please send your query to

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All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

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