Certificate in Strategy

An Intensive 5-day Training Course

Certificate in Strategy

Developing and Executing Strategic Plans for Maximum Impact

Certificate in Strategy

Scheduled Dates


15 - 19 Jul 2024 New York - USA $6,950 RESERVE A SEAT
12 - 16 Aug 2024 New York - USA $6,950 RESERVE A SEAT
26 - 30 Aug 2024 London - UK $6,950 RESERVE A SEAT
07 - 11 Oct 2024 London - UK $6,950 RESERVE A SEAT
02 - 06 Dec 2024 New York - USA $6,950 RESERVE A SEAT
13 - 17 Jan 2025 London - UK $6,950 RESERVE A SEAT
13 - 17 Jan 2025 New York - USA $6,950 RESERVE A SEAT


07 - 11 Oct 2024 Online $3,950 RESERVE A SEAT

Are the scheduled dates matching with your needs?

We provide a wider range of training options. Tailored and customized, we can deliver your organization’s training needs anytime, anywhere.

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Why Choose this Training Course?

This Certificate in Strategy training course will show you how to provide your organization with a clear vision and long-term plans that will help it move in that direction. It will take you, step-by-step through a systematic approach to focus on the future; provide a clear vision of where the organization is going and the route it is going to follow to get there, then track and measure the organizations progress to achieving it. The whole approach delivers an aligned organization with every role working together towards the same goal.

The focus is on how to develop strategic business plans then put them into action. You will discover how to align the organization with the strategy by engaging with stakeholders, delegating to others, measuring progress, and making tactical adjustments along the way. It also explains effective ways of evaluating how well strategic objectives have been achieved, learning lessons, recognizing success and the contributions of individuals.

This PetroKnowledge training course will highlight:

  • Principles and Methods of Strategic Management and Business Planning
  • Communicating The Plan to Ensure Understanding, Commitment and Accountability
  • How to Evaluate and Review Implementation of and Performance against Plan
  • The Importance of Creativity and Innovation in Strategic Management
  • How to Assess and Manage Strategic Risk

What are the Goals?

At the end of this Certificate in Strategy training course, you will learn to:

  • Establish a clear, achievable and compelling vision
  • Develop strategic objectives aligned with this vision
  • Balance strategic risk with desired outcomes
  • Select the vital few measures to measure implementation
  • Evaluate variances from your plan and the reasons

Who is this Training Course for?

This PetroKnowledge Certificate in Strategy training course is suitable to a wide range of managers in operational, functional and support areas in private sector companies, charities, public sector organizations, local authorities, and central government ministries. It can apply to an overall organization or a significant operating unit, with some autonomy, within a larger organization:

  • Executives responsible for strategy, marketing, research, operations, HR, finance, etc.
  • Line and Functional Managers, Team Leaders and Supervisors
  • Strategic Managers who want to assess their current approach to strategy
  • Operational Managers who are looking to take on more strategic responsibilities

How will this Training Course be Presented?

This Certificate in Strategy training course utilizes a range of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. This includes discussions, case studies, presentations and exercises.

Each session allows you to develop your skills using real case studies then apply them to your organisation to analyse the effectiveness of your results orientation.

Organisational Impact

What will organizations gain from employees completing this 'Certificate in Strategy' training course?

  • Ability to make more informed contributions to strategic plans
  • Greater awareness of how they can contribute to achieving the strategic objectives
  • Better able to understand and act on performance measures
  • More effective use of the resources required to achieve the strategic objectives
  • Business plans that are consistent with the organization's overall vision and objectives
  • Increased acceptance of responsibility for the achievement of strategic objectives

Personal Impact

Participants will be able to further develop their personal management skills by being:

  • More aware of the factors that will influence strategic decisions
  • More knowledgeable about types of businesses, and business structures, in general
  • More knowledgeable about their own organizations strategic challenges and opportunities
  • More confident in providing strategic input in a wider range of situations
  • Able to recognize how various types of strategic initiative are translated into operational plans
  • Able to take on higher level, more responsible, roles in the organization

Daily Agenda

Day One: What is Strategy?  Understanding The Bigger Picture  
  • Principles of Strategic Management and Business Planning
  • The Scope of A Strategic Business Plan
  • Creativity and Innovation in Strategic Management
  • The Importance of Consulting with Colleagues and other Stakeholders
  • Principles and Methods of Delegation
Day Two: Develop A Strategic Business Plan For Your Organization
  • Strategic Analysis of Your Environment
  • Industry Analysis Tools and Techniques
  • Tracking Market Developments
  • Understanding Your Organization's Ability to Respond to Market Opportunities and Threats
  • Strategic Fit of Your Organizations Structure, Business Processes and Culture
  • Generating, Prioritizing and Selecting Strategic Options
Day Three: How to Ensure Strategic Alignment 
  • Principles of Strategic Alignment
  • A Strategic Management System
  • Developing A Strategy Map
  • Alternatives to The Strategy Map
  • Advantages and Disadvantages of The Balanced Scorecard
  • Total Strategic Alignment
Day Four: How to Implement and Evaluate Strategic Business Plans 
  • Stakeholder Analysis and Communication
  • Allocating People and Resources to The Plan
  • Evaluating and Improving Performance against Plan
  • How to Assess and Manage Risk
  • Performance Measurement and Management
Day Five: Putting the Strategic Business Plan into Action 
  • Communicating Strategy to Align Your Organization
  • Gaining Commitment to, and Responsibility for, The Strategy
  • Effective Implementation - Converting Strategic Plans into Tangible Results
  • Case Study: Linking Operational Plans with Strategic Objectives
  • Personal Goals, Plans and Commitment to Act


  • On successful completion of this Training Course / Online Training Course, a PetroKnowledge Certificate / E-Certificate will be awarded to the delegates.

In Association With

GLOMACS Training

Our collaboration with GLOMACS aims to provide the best training services and benefits for our valued clients

Oxford Management Centre

Our collaboration with Oxford Management Centre aims to provide the best training services and benefits for our valued clients.

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Frequently Asked Questions

  • To register online through our website, please click “Enroll Now” on the course page, complete and submit the form. A confirmation e-mail and instructions will be sent to the participant’s e-mail.
  • You may also get in touch with our Registration Team on
    +971 50 981 7386 | +971 2 557 7389 or send an email to reg@petroknowledge.com

  • Payments can be made in USD or UAE local currency AED (Arab Emirates Dirhams) either by Bank Transfer or by Credit Card. Our Bank Account details will be provided on the invoice.
  • Course fees are payable upon booking unless a valid, authorized Purchase Order is provided and accepted.
  • Invoices will be sent via email/courier to the ID/name and address provided.
  • The course fee shall be settled prior to course start date. Corporate payments with existing payment policy shall be relayed to us in advance.

Upon successful registration online, enrolment on the respective training course will be confirmed by Registration Team by e-mail along with the invoice and joining instruction.

For corporate fees and group registration, please send your query to info@petroknowledge.com.

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