An Intensive 5-day Training Course
Marketing Communication
Mixing Media for Greatest Impact
Scheduled Dates
Classroom
| 01 - 05 Sep 2025 | Amsterdam - The Netherlands | $5,950 | RESERVE A SEAT |
| 10 - 14 Nov 2025 | London - UK | $5,950 | RESERVE A SEAT |
| 08 - 12 Jun 2026 | Dubai - UAE | $5,950 | RESERVE A SEAT |
| 31 Aug - 04 Sep 2026 | Amsterdam - The Netherlands | $5,950 | RESERVE A SEAT |
| 09 - 13 Nov 2026 | London - UK | $5,950 | RESERVE A SEAT |
Would an alternative date be more suitable?
We offer a variety of tailored training options, customized to meet your organisation's needs. Delivered anytime, anywhere, we make it easy to bring expert training directly to your team.
Why Choose this Training Course?
If you only take one communications course in the next 5 years, make it this one because it will change the way you think and approach your work. As advertising and traditional marketing promotion have become less effective, the focus has moved to combining the many channels used by your customers and prospective customers to engage, influence and persuade target audiences. It combines elements of public relations and marketing which are directed at selling your products or services, winning customers and promoting loyalty. It helps you make best use of social media and other new channels.
This PetroKnowledge training course will highlight:
- Cover the relationship between marketing communications, marketing and PR
- Enable participants to develop a toolkit of skills that will boost your campaign
- Help delegates to become effective researchers using data to inform practice
- Understand global digital communications
- Help you develop your brand and reputation
What are the Goals?
At the end of this Marketing Communication training course delegates will have an understanding of marketing communications as part of their PR or Marketing strategy, specifically:
- Understand the relationship between behavioural economics and persuasion
- Use creative problem solving techniques for better communications solutions
- Be able to generate content and stories across a range of media
- Create strategies and tactics that use corporate social responsibility and cause related marketing to build brand trust
- Be able to determine and develop the ideal communications mix for your audiences
Who is this Training Course for?
This training course is designed for mid- to management-level marketers and PR professionals who wish to understand marketing communication and its benefits.
How will this Training Course be Presented?
The Marketing Communication training course will be delivered through a combination of presentations, group discussion and group exercises. Delegates will be encouraged to ask questions as the course progresses relevant to their own backgrounds and company requirements. The course will culminate in a group exercise in which delegates will have an opportunity to apply what has been discussed over the previous five day.
Daily Agenda
Day One: Marketing Communication – Its Value and Practice
- Marketing communication – a brief history
- World class examples
- A marketing communications audit of your comms
- The marketing communication process
- Matching the medium and the message
- Researching your stakeholders and their needs/wants
Day Two: Marketing Communications and your Brand
- The power of the brand
- Building brand loyalty
- Brand management and communications
- Measuring your brand, culture and brand equity
- Developing a content strategy
- The communication plan
Day Three: The Marketing Communication Toolbox
- Problem solving and lateral thinking
- Relationship marketing
- Creative direction and writing
- Integrating messages – the message house
- The psychology of persuasion and influence
- Researching and measuring consumer behaviour
Day Four: New Media and the Communication Mix
- The rise of social media and its value in business
- Choosing channels
- Communities, communication, trust and loyalty
- Creating customer profiles and Identifying audience desires and needs
- The integrated marketing communications campaign
- Campaign planning., delivery and evaluation
Day Five: Bringing It All Together
- Creating a Successful Strategy
- The Importance of Strategic Alignment and Clear Roles and Responsibilities
- Customer Journey Focused Communication
- Optimise Marketing Budgets across Markets, Brands and Channels
- Aligning Budgets against Business Objectives and the Market Opportunity
- KPIs, Measurement and Evaluation
- Summary and Conclusion
Certificate
- On successful completion of this Training Course / Online Training Course, a PetroKnowledge Certificate / E-Certificate will be awarded to the delegates.
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Frequently Asked Questions
Why PetroKnowledge?
PetroKnowledge is a globally recognized provider of training courses for oil and gas professionals, offering a wide range of specialized training courses designed to enhance knowledge, skills, and expertise in the energy sector. With courses tailored to meet the evolving demands of the oil and gas industry, PetroKnowledge helps professionals stay up-to-date with industry standards, technological advancements, and best practices.
Who are these training courses designed for?
Our courses are specifically developed for professionals in the oil and gas industry, including engineers, technical staff, managers, and other specialists looking to advance their careers. Whether you’re a seasoned expert or new to the sector, our training for oil and gas professionals is suited to individuals at all stages of their professional journey.
Are the courses delivered online or in person?
PetroKnowledge offers flexible learning solutions with both online courses and in-person training options. Online courses for oil and gas professionals provide the flexibility to learn from anywhere, while in-person courses offer a hands-on, interactive learning environment. Each training course page provides detailed information on the delivery format, allowing you to choose the option that best meets your learning style and schedule
Can I get a customized training course for my team?
Yes, PetroKnowledge offers customized in-house training solutions for organizations looking to upskill their teams. We work closely with companies to design bespoke training courses for oil and gas professionals that address specific challenges and objectives. Whether you need on-site training or online solutions, we can tailor the training courses to suit your organization’s needs.
Are there any prerequisites for attending a course?
Certain advanced training courses for oil and gas professionals may require prior experience or technical knowledge. These prerequisites ensure that participants can fully benefit from the course content. We recommend reviewing the course description on the relevant page to determine if any prerequisites apply to your selected course.
How can I enroll in a course?
Enrolling in one of our training courses for oil and gas professionals is simple and convenient. Navigate to the specific course page, click “Enroll Now,” and complete the registration form. You will receive a confirmation email with further details on how to proceed.
You may also get in touch with our Registration Team on
+971 50 981 7386 | +971 2 557 7389 or send an email to [email protected]
When should I expect to receive confirmation of registration?
Upon successful registration online, enrolment on the respective training course will be confirmed by Registration Team by e-mail along with the invoice and joining instruction.
Will I receive a certificate after completing the course?
Yes, upon successful completion of our courses for professionals in the oil and gas industry, you will receive an industry-recognized certificate from PetroKnowledge. This certification is designed to validate your skills and knowledge and can significantly enhance your professional credentials, boosting your career prospects in the competitive oil and gas sector.
When and how do I arrange payments?
We offer two convenient payment options:
- Bank Transfer – You can make payment via bank transfer. Once your registration is confirmed, you will receive an invoice with the banking details for the transfer. We would require you to supply a swift copy for us to confirm receipt of funds.
- Payment Link – Alternatively, we provide a secure payment link that you can use to complete your payment after your registration has been confirmed.
What is the refund or cancellation policy?
Our refund and cancellation policy varies depending on the course and circumstances. Generally, cancellations made at least 21 days before the training are eligible for a refund, less any administrative fees. If you have any specific inquiries about the cancellation or refund, don’t hesitate to contact our support team, who can assist with your booking and cancellation queries.
Is there a discount for more than one registrant/course?
For corporate fees and group registration, please send your query to [email protected].
