If you only take one communications course in the next 5 years, make it this one because it will change the way you think and approach your work. As advertising and traditional marketing promotion have become less effective, the focus has moved to combining the many channels used by your customers and prospective customers to engage, influence and persuade target audiences. It combines elements of public relations and marketing which are directed at selling your products or services, winning customers and promoting loyalty. It helps you make best use of social media and other new channels.
This PetroKnowledge training course will highlight:
At the end of this Marketing Communication training course delegates will have an understanding of marketing communications as part of their PR or Marketing strategy, specifically:
This training course is designed for mid- to management-level marketers and PR professionals who wish to understand marketing communication and its benefits.
The Marketing Communication training course will be delivered through a combination of presentations, group discussion and group exercises. Delegates will be encouraged to ask questions as the course progresses relevant to their own backgrounds and company requirements. The course will culminate in a group exercise in which delegates will have an opportunity to apply what has been discussed over the previous five day.
We offer a variety of tailored training options, customized to meet your organisation's needs. Delivered anytime, anywhere, we make it easy to bring expert training directly to your team.
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