Marketing Communication

An Intensive 5-Day Training Course

Marketing Communication

We currently have no scheduled session for this Course. If you are interested in running this course, please contact our Training Department at

Why Choose this Training Course?

Why Choose this Training Course?

If you only take one communications course in the next 5 years, make it this one because it will change the way you think and approach your work. As advertising and traditional marketing promotion have become less effective, the focus has moved to combining the many channels used by your customers and prospective customers to engage, influence and persuade target audiences. It combines elements of public relations and marketing which are directed at selling your products or services, winning customers and promoting loyalty. It helps you make best use of social media and other new channels.

The course will:

  • Cover the relationship between marketing communications, marketing and PR
  • Enable participants to develop a toolkit of skills that will boost your campaign
  • Help delegates to become effective researchers using data to inform practice
  • Understand global digital communications
  • Help you develop your brand and reputation

What are the Goals?

What are the Goals?

At the end of the course delegates will have an understanding of marketing communications as part of their PR or Marketing strategy, specifically:

  • Understand the relationship between behavioural economics and persuasion
  • Use creative problem solving techniques for better communications solutions
  • Be able to generate content and stories across a range of media
  • Create strategies and tactics that use corporate social responsibility and cause related marketing to build brand trust
  • Be able to determine and develop the ideal communications mix for your audiences

Who is this Training Course for?

Who is this Training Course for?

This course is designed for mid- to management-level marketers and PR professionals who wish to understand marketing communication and its benefits.

How will this Training Course be Presented?

How will this Training Course be presented?

The training will be delivered through a combination of presentations, group discussion and group exercises. Delegates will be encouraged to ask questions as the course progresses relevant to their own backgrounds and company requirements. The course will culminate in a group exercise in which delegates will have an opportunity to apply what has been discussed over the previous five day.

Daily Agenda

Day One: Marketing Communication – Its Value and Practice

  • Marketing communication – a brief history
  • World class examples
  • A marketing communications audit of your comms
  • The marketing communication process
  • Matching the medium and the message
  • Researching your stakeholders and their needs/wants


Day Two: Marketing Communications and your Brand

  • The power of the brand
  • Building brand loyalty
  • Brand management and communications
  • Measuring your brand, culture and brand equity
  • Developing a content strategy
  • The communication plan


Day Three: The Marketing Communication Toolbox

  • Problem solving and lateral thinking
  • Relationship marketing
  • Creative direction and writing
  • Integrating messages – the message house
  • The psychology of persuasion and influence
  • Researching and measuring consumer behaviour


Day Four: New Media and the Communication Mix

  • The rise of social media and its value in business
  • Choosing channels
  • Communities, communication, trust and loyalty
  • Creating customer profiles and Identifying audience desires and needs
  • The integrated marketing communications campaign
  • Campaign planning., delivery and evaluation


Day Five: Invitations, VIPs and Bringing it all Together

  • Creating A Successful Strategy
  • The importance of strategic alignment and clear roles and responsibilities
  • Customer journey focused communication
  • Optimising marketing budgets across markets, brands and channels
  • Aligning budgets against business objectives and the market opportunity
  • KPIs and measurement and evaluation
  • Summary and Conclusion


  • On successful completion of this training course, a PetroKnowledge Certificate will be awarded to the delegates

In Association With

GLOMACS Training

Our collaboration with GLOMACS aims to provide the best training services and benefits for our valued clients

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Frequently Asked Questions

How can I register for a training course?

  • To register online through our website, please click “Enroll Now” on the course page, complete and submit the form. A confirmation e-mail and instructions will be sent to the participant’s e-mail.
  • You may also get in touch with our Registration Team on
    +971 50 981 7386 | +971 2 557 7389 or send an email to

When and how do I arrange payments?

  • Payments can be made in USD or UAE local currency AED (Arab Emirates Dirhams) either by Bank Transfer or by Credit Card. Our Bank Account details will be provided on the invoice.
  • Course fees are payable upon booking unless a valid, authorized Purchase Order is provided and accepted.
  • Invoices will be sent via email/courier to the ID/name and address provided.
  • The course fee shall be settled prior to course start date. Corporate payments with existing payment policy shall be relayed to us in advance.

When should I expect to receive confirmation of registration?

Upon successful registration online, enrolment on the respective training course will be confirmed by Registration Team by e-mail along with the invoice and joining instruction.

Is there a discount for more than one registrant/course?

For corporate fees and group registration, please send your query to

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All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

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