An Intensive 5-day Training Course
Marketing Communication
Mixing Media for Greatest Impact
Scheduled Dates
Classroom
| 08 - 12 Jun 2026 | Dubai - UAE | $5,950 | RESERVE A SEAT |
| 31 Aug - 04 Sep 2026 | Amsterdam - The Netherlands | $5,950 | RESERVE A SEAT |
| 09 - 13 Nov 2026 | London - UK | $5,950 | RESERVE A SEAT |
Would an alternative date be more suitable?
We offer a variety of tailored training options, customized to meet your organisation's needs. Delivered anytime, anywhere, we make it easy to bring expert training directly to your team.
Why Choose this Training Course?
If you only take one communications course in the next 5 years, make it this one because it will change the way you think and approach your work. As advertising and traditional marketing promotion have become less effective, the focus has moved to combining the many channels used by your customers and prospective customers to engage, influence and persuade target audiences. It combines elements of public relations and marketing which are directed at selling your products or services, winning customers and promoting loyalty. It helps you make best use of social media and other new channels.
This PetroKnowledge training course will highlight:
- Cover the relationship between marketing communications, marketing and PR
- Enable participants to develop a toolkit of skills that will boost your campaign
- Help delegates to become effective researchers using data to inform practice
- Understand global digital communications
- Help you develop your brand and reputation
What are the Goals?
At the end of this Marketing Communication training course delegates will have an understanding of marketing communications as part of their PR or Marketing strategy, specifically:
- Understand the relationship between behavioural economics and persuasion
- Use creative problem solving techniques for better communications solutions
- Be able to generate content and stories across a range of media
- Create strategies and tactics that use corporate social responsibility and cause related marketing to build brand trust
- Be able to determine and develop the ideal communications mix for your audiences
Who is this Training Course for?
This training course is designed for mid- to management-level marketers and PR professionals who wish to understand marketing communication and its benefits.
How will this Training Course be Presented?
The Marketing Communication training course will be delivered through a combination of presentations, group discussion and group exercises. Delegates will be encouraged to ask questions as the course progresses relevant to their own backgrounds and company requirements. The course will culminate in a group exercise in which delegates will have an opportunity to apply what has been discussed over the previous five day.
Daily Agenda
Day One: Marketing Communication – Its Value and Practice
- Marketing communication – a brief history
- World class examples
- A marketing communications audit of your comms
- The marketing communication process
- Matching the medium and the message
- Researching your stakeholders and their needs/wants
Day Two: Marketing Communications and your Brand
- The power of the brand
- Building brand loyalty
- Brand management and communications
- Measuring your brand, culture and brand equity
- Developing a content strategy
- The communication plan
Day Three: The Marketing Communication Toolbox
- Problem solving and lateral thinking
- Relationship marketing
- Creative direction and writing
- Integrating messages – the message house
- The psychology of persuasion and influence
- Researching and measuring consumer behaviour
Day Four: New Media and the Communication Mix
- The rise of social media and its value in business
- Choosing channels
- Communities, communication, trust and loyalty
- Creating customer profiles and Identifying audience desires and needs
- The integrated marketing communications campaign
- Campaign planning., delivery and evaluation
Day Five: Bringing It All Together
- Creating a Successful Strategy
- The Importance of Strategic Alignment and Clear Roles and Responsibilities
- Customer Journey Focused Communication
- Optimise Marketing Budgets across Markets, Brands and Channels
- Aligning Budgets against Business Objectives and the Market Opportunity
- KPIs, Measurement and Evaluation
- Summary and Conclusion
Certificate
- On successful completion of this Training Course / Online Training Course, a PetroKnowledge Certificate / E-Certificate will be awarded to the delegates.
