An Intensive 4-day Training Course
Reputation Management & Corporate Branding
Would an alternative date be more suitable?
We offer a variety of tailored training options, customized to meet your organisation's needs. Delivered anytime, anywhere, we make it easy to bring expert training directly to your team.
We don’t have a scheduled session for this course at the moment. For more information and to enquire about future sessions, please feel free to reach out to our Training Department ([email protected])
Why Choose this Training Course?
For most businesses, their most important asset is not a building, a piece of machinery or a technology; it is their Brand reputation. Proactive brand management helps companies improve their image, can minimize the damage of unfortunate events and can increase perceived integrity.
Perception is reality, especially when it comes to your company’s image. A business will likely struggle if the target market finds it untrustworthy or fails identify with the brand. Social media has blurred the boundaries between customer service, PR and marketing. Brands can offer customers a better service by interacting with them on a more personal level, create positive PR for the brand and reach a greater audience through at very little extra time and cost. But, social media is a double edged sword opening up both risks and opportunities.
This Course will enable you to:
- Map the dimensions of your brand and identify your key reputational assets
- Identify reputational risks and plan to mitigate them
- Listen to the opinions of your stakeholders and use these to drive brand development
- Develop a focused action plan to develop your brand
- Evaluate the effectiveness of your brand development activities
What are the Goals?
This seminar aims to enable participants to achieve the following objectives:
- Build a framework to assess brand contribution to achieving business goals.
- Familiarize themselves with the range of reputation management tools and match them to the needs of your business
- Learn how to assess brand value and impact on the bottom line
- Acquire an in-depth knowledge of the key aspects of brand vision, policy, governance and operation.
- Learn how to manage reputational issues and develop a rapid crisis response plan
How will this Training Course be Presented?
The seminar is fast-paced, fun and highly interactive. It will enable and encourage participation from all who attend, through a rich mixture of content input, group discussion, case studies practical exercises, video and use of the internet. Delegates will be taught how to communicate effectively with target groups and will have the chance to practice what they learn.
Daily Agenda
Day One: Introduction And Welcome: The Power Of the Brand
- Introduction and welcome
- Course programme, design and options
- Opening exercise: Goal setting
- Reputation, brand and public perception
- Corporate identity and image
- Touchpoint theory
- External reputation management and the role of the media
- Learning from the masters – world-class case studies
Day Two: The Reputation Manager’s Toolkit
- Stakeholder mapping
- Learning to listen constructively to your stakeholders
- Reciprocity and Sharing of information
- Conversations through Social Media - how to create a dialogue
- Driving word of mouth
- Cultivating lasting relationships
- Delivering trust
- The importance of honesty and integrity
Day Three: Crafting Consistent Messages
- The importance of narrative and storytelling
- The Message matrix/ message houses
- Measuring emotional capital
- Champions, opinion formers and incentivisation
- Communications channels mapping and monitoring
- The place of owned media, earned media and paid media
- Cause related PR and core values
- A crisis management toolkit
Day Four: Policies, Strategies and Control
- Using Scenarios to map future trends
- Understanding the network economy
- Big Data and Data Mining
- Assessing your brand environment and reputation
- Developing a strategy and tactics
- Integrating PR/Communications and marketing plans
- Measurement of performance: bottom line impact
- Course review and conclusion
Certificate
- On successful completion of this Training Course / Online Training Course, a PetroKnowledge Certificate / E-Certificate will be awarded to the delegates.
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Frequently Asked Questions
Why PetroKnowledge?
PetroKnowledge is a globally recognized provider of training courses for oil and gas professionals, offering a wide range of specialized training courses designed to enhance knowledge, skills, and expertise in the energy sector. With courses tailored to meet the evolving demands of the oil and gas industry, PetroKnowledge helps professionals stay up-to-date with industry standards, technological advancements, and best practices.
Who are these training courses designed for?
Our courses are specifically developed for professionals in the oil and gas industry, including engineers, technical staff, managers, and other specialists looking to advance their careers. Whether you’re a seasoned expert or new to the sector, our training for oil and gas professionals is suited to individuals at all stages of their professional journey.
Are the courses delivered online or in person?
PetroKnowledge offers flexible learning solutions with both online courses and in-person training options. Online courses for oil and gas professionals provide the flexibility to learn from anywhere, while in-person courses offer a hands-on, interactive learning environment. Each training course page provides detailed information on the delivery format, allowing you to choose the option that best meets your learning style and schedule
Can I get a customized training course for my team?
Yes, PetroKnowledge offers customized in-house training solutions for organizations looking to upskill their teams. We work closely with companies to design bespoke training courses for oil and gas professionals that address specific challenges and objectives. Whether you need on-site training or online solutions, we can tailor the training courses to suit your organization’s needs.
Are there any prerequisites for attending a course?
Certain advanced training courses for oil and gas professionals may require prior experience or technical knowledge. These prerequisites ensure that participants can fully benefit from the course content. We recommend reviewing the course description on the relevant page to determine if any prerequisites apply to your selected course.
How can I enroll in a course?
Enrolling in one of our training courses for oil and gas professionals is simple and convenient. Navigate to the specific course page, click “Enroll Now,” and complete the registration form. You will receive a confirmation email with further details on how to proceed.
You may also get in touch with our Registration Team on
+971 50 981 7386 | +971 2 557 7389 or send an email to [email protected]
When should I expect to receive confirmation of registration?
Upon successful registration online, enrolment on the respective training course will be confirmed by Registration Team by e-mail along with the invoice and joining instruction.
Will I receive a certificate after completing the course?
Yes, upon successful completion of our courses for professionals in the oil and gas industry, you will receive an industry-recognized certificate from PetroKnowledge. This certification is designed to validate your skills and knowledge and can significantly enhance your professional credentials, boosting your career prospects in the competitive oil and gas sector.
When and how do I arrange payments?
We offer two convenient payment options:
- Bank Transfer – You can make payment via bank transfer. Once your registration is confirmed, you will receive an invoice with the banking details for the transfer. We would require you to supply a swift copy for us to confirm receipt of funds.
- Payment Link – Alternatively, we provide a secure payment link that you can use to complete your payment after your registration has been confirmed.
What is the refund or cancellation policy?
Our refund and cancellation policy varies depending on the course and circumstances. Generally, cancellations made at least 21 days before the training are eligible for a refund, less any administrative fees. If you have any specific inquiries about the cancellation or refund, don’t hesitate to contact our support team, who can assist with your booking and cancellation queries.
Is there a discount for more than one registrant/course?
For corporate fees and group registration, please send your query to [email protected].
