A Mini MBA Series
The Sales & Marketing
Management MBA
Initiatives to Increase Sales Volumes and Revenues
Scheduled Dates
Classroom
| 21 - 25 Jul 2025 | Dubai - UAE | $5,950 | RESERVE A SEAT |
| 10 - 14 Nov 2025 | Dubai - UAE | $5,950 | RESERVE A SEAT |
Would an alternative date be more suitable?
We offer a variety of tailored training options, customized to meet your organisation's needs. Delivered anytime, anywhere, we make it easy to bring expert training directly to your team.
Why Choose this Training Course?
This PetroKnowledge Sales & Marketing Management MBA training course enables participants to identify customer needs, create products and services to satisfy these needs, determine which stakeholders the organization can best serve, and design programmes to inform and build relationships with these stakeholders.
The participants will be able to advise on and lead customer satisfaction, new product development, product and service management, innovative selling, and service. They will see their business through their client or customer's eyes and make decisions that have a positive impact on finances and reputation.
This The Sales & Marketing Management MBA training course will highlight:
- The major decisions marketing and sales leaders face in matching their organizations resources with marketplace realities
- Current issues in marketing and sales management and frameworks for responding effectively to them
- Best practices, concepts, tools and techniques for managing marketing and sales activities
- Applying marketing and sales theories to the real-world issues delegates face including balancing demand and supply, understanding and responding to buyer behaviors, and relationship building
- Verbal and non-verbal skills for managing teams for peal performance
What are the Goals?
By the end of this The Sales & Marketing Management MBA training course, participants will be able to:
- Align sales and marketing Initiatives within the organization
- Develop sales and marketing strategies and programmes to build competitive advantage
- Improve the sales recruiting, interviewing, and hiring process
- Integrate social media marketing with traditional marketing activities
- Use the marketing mix to increase business development opportunities
- Adjust their marketing, communication and selling styles to that of people from other cultures
Who is this Training Course for?
This Sales & Marketing Management MBA training course is for business development, sales, and marketing professionals who are looking to progress their leadership and management capabilities. They will currently have supervisory positions and be preparing for promotion to a more demanding role.
This training course is a suitably wide range of professionals but will significantly benefit:
- Regional Sales Managers
- Sales Directors
- Account Managers
- Account Executives
- Customer Relationship Managers and Executives
- Telephone Sales Managers
- Sales Executives
- Online Sales Managers
- Sales Executives
- Sales Engineers
- Sales Trainers
- Customer Service Managers and Advisors / Agents
- Business Development Managers and Executives
- Marketing Strategists and Planners
- Creatives and Content Management Specialists
- Digital Brand Management, Digital Marketing, Social Media and SEO specialists
- Researchers
- Data Analysts
- PR, Public Affairs, Media Relations, Community Relations and Reputation Management Professionals
How will this Training Course be Presented?
This Sales & Marketing Management MBA training course combines presentations that share both theory and industry best practices with practical sessions in accordance with adult learning and blended learner-centred principles. The participants will have opportunities to put into practice the skills they develop and enhance during the course. We make the most of small and whole group exercises, videos, case studies, peer exchange, brainstorming, role plays and discussions, and spending time working one-on-one and in small groups to resolve the challenges participants face. They will leave with new ideas and skills they can implement immediately; they step back into their teams.
Organisational Impact
Impact on the organization from delegates in attending this Sales & Marketing Management MBA includes the following benefits:
- Enhanced capabilities and professionalism amongst marketing and sales leaders
- High levels of customer satisfaction and loyalty resulting in reduced customer churn
- Increased revenues through higher sales effectiveness and marketing impact
- Improved morale, performance, and retention in the sales and marketing teams
- Streamlined recruiting and interviewing process
- More effective deployment of marketing and sales resources, including budgets, time, and energy of employees
Personal Impact
This Sales & Marketing Management MBA training course will personally benefit the participants to gain or enhance their understanding and knowledge by the following:
- Develop a structured environment and ethical working practices in your team
- Help team members develop their skills and abilities
- Prioritize resources – people and budgets
- Understand the financial aspects of public relations
- Get the best from external suppliers
- Win respect internally and externally
- Gain internal and external allies to help you achieve your objectives
- Improve your management expertise & performance
Daily Agenda
Day One: Managing Marketing Resources
- Creating the Marketing Team
- Needs, Structure, Recruitment, and Induction
- Developing Team Members’ Capabilities through Mentoring and Providing Challenges
- Setting Clear Priorities
- Selecting, Explaining and Winning Support for Team Goals
- Techniques for Setting and Managing the Marketing Budgets
- Monitoring, Evaluating and Reporting the Financial Performance of Marketing
- Developing and Sustaining Relationships with External Suppliers
- Photographers
- Printers
- Agencies
Day Two: Perfecting Marketing Management
- Directing Insights
- Researching Markets, Analyzing and Forecasting Customer Demand
- Encouraging Customer Centricity
- Connecting with Customers
- Developing Long Term Win-Win Relationships
- Strengthening Brands
- Image, Positioning, Lines and Families
- Maximizing Revenues and Profits through Effective Product Life Cycle Management
- Integrated Marketing Communications
- Online and Offline Activities
- Campaigns
- Ensuring Value along the Distribution Channels, whether Vertical, Horizontal or Integrated
Day Three: Operational Sales Management
- Choosing between the Types of Sales Roles from Creating Demand to Delivering Products
- Setting Sales Force Objectives
- Prospecting, Selling, Servicing and Allocating Products During Shortages
- Strategies for Deploying Salespeople Strategically in Response to Customer Needs, Competitors’ Actions and Marketplace Changes
- Options for Structuring the Sales Force, Depending on Type of Customer and Product Lines
- Developing an Attractive Sales Force Compensation Plan that Provides Essential Regular Income plus Incentives for High Performance
- Planning: Forecasting and Projecting Sales for Management Information Systems Reporting
Day Four: Managing Sales Teams for Peak Performance
- Understanding the Key Principles of Personal Selling – Sales Tactics, Negotiation, Relationship Management
- The Characteristics of Highly Motivated and Competent Salespeople
- Encouraging Ongoing Learning and Development for Mastering Sales Capabilities
- Directing Sales Representatives through Setting Targets for Contact with Prospects and Customers
- Motivating Salespeople to Do Their Best through Relationships and Incentives
- Evaluating Individual Sales Performance and Giving Good Feedback that Leads to Improved Performance
Day Five: Advanced Interpersonal Skills
- Time Management Strategies for Prioritizing, Staying on Task and Becoming More Efficient
- Giving Feedback
- Understanding when and how to provide constructive feedback, so it is useful and helpful
- Facilitating Discussion and Debate
- Ensuring everyone contributes and respects different viewpoints
- Enabling Collaboration
- Sharing and encouraging others to share ideas and information
- Creating Respect for Others
- A cohesive team with mutual respect
- Managing Effective Meetings
- Aiming for a commitment, not just agreement
Certificate
- On successful completion of this Training Course / Online Training Course, a PetroKnowledge Certificate / E-Certificate will be awarded to the delegates.
Accreditation
In Association With
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Frequently Asked Questions
Why PetroKnowledge?
PetroKnowledge is a globally recognized provider of training courses for oil and gas professionals, offering a wide range of specialized training courses designed to enhance knowledge, skills, and expertise in the energy sector. With courses tailored to meet the evolving demands of the oil and gas industry, PetroKnowledge helps professionals stay up-to-date with industry standards, technological advancements, and best practices.
Who are these training courses designed for?
Our courses are specifically developed for professionals in the oil and gas industry, including engineers, technical staff, managers, and other specialists looking to advance their careers. Whether you’re a seasoned expert or new to the sector, our training for oil and gas professionals is suited to individuals at all stages of their professional journey.
Are the courses delivered online or in person?
PetroKnowledge offers flexible learning solutions with both online courses and in-person training options. Online courses for oil and gas professionals provide the flexibility to learn from anywhere, while in-person courses offer a hands-on, interactive learning environment. Each training course page provides detailed information on the delivery format, allowing you to choose the option that best meets your learning style and schedule
Can I get a customized training course for my team?
Yes, PetroKnowledge offers customized in-house training solutions for organizations looking to upskill their teams. We work closely with companies to design bespoke training courses for oil and gas professionals that address specific challenges and objectives. Whether you need on-site training or online solutions, we can tailor the training courses to suit your organization’s needs.
Are there any prerequisites for attending a course?
Certain advanced training courses for oil and gas professionals may require prior experience or technical knowledge. These prerequisites ensure that participants can fully benefit from the course content. We recommend reviewing the course description on the relevant page to determine if any prerequisites apply to your selected course.
How can I enroll in a course?
Enrolling in one of our training courses for oil and gas professionals is simple and convenient. Navigate to the specific course page, click “Enroll Now,” and complete the registration form. You will receive a confirmation email with further details on how to proceed.
You may also get in touch with our Registration Team on
+971 50 981 7386 | +971 2 557 7389 or send an email to [email protected]
When should I expect to receive confirmation of registration?
Upon successful registration online, enrolment on the respective training course will be confirmed by Registration Team by e-mail along with the invoice and joining instruction.
Will I receive a certificate after completing the course?
Yes, upon successful completion of our courses for professionals in the oil and gas industry, you will receive an industry-recognized certificate from PetroKnowledge. This certification is designed to validate your skills and knowledge and can significantly enhance your professional credentials, boosting your career prospects in the competitive oil and gas sector.
When and how do I arrange payments?
We offer two convenient payment options:
- Bank Transfer – You can make payment via bank transfer. Once your registration is confirmed, you will receive an invoice with the banking details for the transfer. We would require you to supply a swift copy for us to confirm receipt of funds.
- Payment Link – Alternatively, we provide a secure payment link that you can use to complete your payment after your registration has been confirmed.
What is the refund or cancellation policy?
Our refund and cancellation policy varies depending on the course and circumstances. Generally, cancellations made at least 21 days before the training are eligible for a refund, less any administrative fees. If you have any specific inquiries about the cancellation or refund, don’t hesitate to contact our support team, who can assist with your booking and cancellation queries.
Is there a discount for more than one registrant/course?
For corporate fees and group registration, please send your query to [email protected].
