Corporate Communications Redefined:
Strategic Internal Communication Skills

This Strategic Corporate Communication Skills training course uses current research and explores how Internal and External communications can be maximised together. Excellent communication ensures that everyone works towards a common goal. It develops a cohesive culture and empowers employees to make the right decisions in line with the organisation's strategy as well as ensuring that this is shared to external stakeholders. 

This training course will help practitioners to rethink the way they practice Internal Communications, Public Relations, Corporate Communications and Marketing. The toolkit of skills learned during the course will help increase participants’ ability to meet and exceed corporate objectives.

This PetroKnowledge training course will highlight the achievement of:

• Clear communication goals that are understood by all and in line with the Organisation
• Employee Engagement & Customer Satisfaction
• Enhanced Transparency
• The Use of Social Media to Reach Specific Target Audiences
• How to Create Content that engages attention 
• Increase Productivity

This training course is designed to achieve the following objectives:

• Align communications with the corporate strategy and plan
• Improved communication targeting strategies
• Open channels of feedback to reduce rumours, increase company knowledge sharing and reduce reputational risk
• Increase employee and customer satisfaction
• Measure the impact of more effective communication

This PetroKnowledge training course is of direct relevance to anyone in the organisation concerned with developing or driving strategy:

• Senior Managers responsible for overseeing vital parts of the strategic plan
• Corporate Strategy Specialists
• Managers and Supervisors responsible for delivering part of the strategic plan
• Team Leaders who must manage both people and projects
• HR Specialists
• Corporate Communications Practitioners / Managers
• Public Relations Officers / Managers
• Marketing Officers & or Managers

This training course is an activity and discussion-based. Formal presentations will be balanced by a range of case studies, practice problems, and group discussions. Sharing the experience of the participants is an important feature, and delegates will have the opportunity to discuss their projects or challenges in an environment focusing on solving those problems. It focuses on strategic insight, practitioner skills, tools and techniques for the effective management of these important business functions.

Organizations benefit tremendously when their leaders possess a high degree of the inner competencies gained in this seminar. Not only will their communications align with the Organisational objectives but they will also be better able to understand and relate to the people they work, and access their creative thinking potential to make decisions and solve problems more effectively, bringing people with them in the communications objectives.

Impact on the organisation from participants in attending this training course includes the following benefits:

• Focusing and increasing effort expended in implementing the strategic plan
• Developing their role within the organisation to make greater contribution and alignment
• Improving information flow internal and externally
• Improved ability to target specific audiences and communication mediums
• Being able to measure and prove the effectiveness of communication